• Managed social media accounts to better connect with customers and alert them on current events and promotions.• Proactively engaged with social media influencers and managed the scheduling of content.• Created comprehensive strategies that increased awareness, visibility, and traffic across social media platforms using knowledge of content marketing, SEO, and social media best practices.• Collaborated with other teams such as Product, Marketing, and Sales to review brand opportunities and develop better social strategies using customer feedback.• Performed copywriting, proofreading, and editing services for websites, social media and mailings.

• Developed crisis management plans to identify consistent concerns from customers.• Maintained a strong online presence by engaging with customers and keeping track of social media trends and competition.• Utilized social listening to actively search for content related to the brand.• Owned and maintained a consistent brand voice on all social media platforms, including YouTube, Facebook, Twitter, and Instagram.