Toni Y. Long is the Managing Partner and Founder of The Long Law Group who specializes in Corporate and Entertainment transactional work. BUSINESS & CORPORATE PRACTICEToni's Corporate work focuses on corporate governance, maintenance and formation, asset/stock purchases and sales, securities, and other corporate issues, as well as serving as general corporate counsel to emerging and established businesses. Toni advises a broad range of business clients (such as sole proprietors, start-ups, not-for-profit institutions and middle-market companies) in a variety of industries, including film, television, music, gaming, new media, retail, manufacturing, transportation, consumer products, restaurants, health care, software and technology, fashion, marketing, and public relations.Since founding the firm, she has collaborated with other attorneys and counseled clients on complex M&A and financing transactions totaling more than $400 million.ENTERTAINMENT & SPORTS PRACTICEToni represents individuals and businesses in the entertainment industry, with an emphasis on motion picture, television, music, publishing, sports, and new media. She handles all aspects of film, television, and new media production, including drafting and negotiating financing, option/purchase, story rights, talent, and distribution agreements. Toni also has a growing publishing practice, representing authors and literary agents.Toni represents feature and documentary filmmakers, and serves as production and business counsel to content creators and production companies on the cutting edge of digital, film, and television production and distribution. In addition to counseling clients on day-to-day business issues, she advises them on how best to protect their businesses and exploit their properties across multiple platforms and media. Toni has also served as production counsel on many independent and documentary films.