About KIND Healthy SnacksSince its founding in 2004, KIND® has been on a mission to make the world a little kinder one snack and one act at a time. KIND was born out of our founder’s desire to create a snack that was delicious and nutritious, wholesome and convenient. What began as a line of premium Fruit & Nut bars sparked the creation of an entirely new healthier snacking category. Today, KIND has a family of snacks that offer solutions for a variety of different occasions, inspiring consumers to “LIVE KIND. every day.™”

• Develop and manage sales and brand building initiatives and DMA plans, designed to meet AOP objectives and market goals aligned with brand strategy• Direct development of integrated programs (ATL and BTL) that introduce new products to market, aimed at generating incremental spend and an enhance restaurant experience• Plan all campaigns and initiatives to include reporting metrics on effectiveness and ROI. Analyze and manage reports during campaign in order to adjust for optimization and delivering results with management team. • Manage team of marketing specialists in the implementation of local and priority store activity in New England and Maryland• Collaboration with internal PR, social, design, and brand teams as well as external PR and Media agencies to achieve sales and brand goals • Analyze regional performance data and competitive activity to support the planning process and combat competitive intrusion• Activate sponsorship contracts to effectively drive overall brand awareness and facilitate consumer engagement

• Created and implemented strategic marketing plans designed to drive awareness and consumer behavior / buying patterns• Cross platform campaign design and implementation to create cohesive brand identity • Lead implementation of national marketing strategies and local marketing promotions • Sourced sponsorships and partnerships aligned with brand goals• Managed local market budgets• Maximized community involvement to align with brand ideals

• Worked closely with Marketing Director on development and implementation of market-wide initiatives• Assisted with the negotiation and activation of large scale events and sponsorships• Created and managed all social platforms • Created, managed and implemented all local plans focused on growing brand awareness and driving traffic and trial • Successfully planned and activated six Grand Opening plans that drove location and brand awareness in local community• Trained and equipped restaurant operations team with information to effectively execute in-restaurant marketing programs