Toni Mcallister Email & Phone Number

Northern California

Greater San Diego Area

Assign, edit and write content for the company’s Triathlete brand (print and online). Manage contributors (writers and photographers), and maintain communications with outside companies, athletes, coaches and medical professionals tied to the multisport industry. Attend industry events, such as major races and conferences. Keep editorial team on schedule to ensure all projects and monthly publication deadlines are met.

Greater San Diego Area

Write content and help maintain online layout for digital news website. Upload original reporting as well as wire and curated stories, graphics, videos, etc., using WordPress platform. Utilize social media to generate traffic.

Foothill Ranch, Ca

Responsible for all internal and external online and print content for this software solutions provider. Projects included product campaigns and thought leadership pieces such as press releases, white papers, case studies, web site content, webinars, blogs, product brochures and data sheets. Also responsible for all social media campaigns as well as some event planning.

Southwest Riverside County

Responsible for all site content, traffic, engagement, social media and marketing for Southwest Riverside County. Grew these top-performing online local news portals from inception, including hiring and managing a team of freelance writers, photographers and videographers. Served on the company’s West Coast Advisory Committee, which worked to communicate issues and problem-solve across approximately 150 Patch websites located in California and Washington State.

Southwest Riverside County

Helped launch, promote and develop this online news site. Responsible for content development, reporting, social media, community events and marketing. Developed freelance writers and photographers, and launched an internship program for the company.

Laguna Beach, Ca

Retained on a contract basis for this business-to-business publisher. Responsibilities included serving as editor for a sport-specific print magazine as well as writing articles for the company’s other print titles.

Irvine, Ca

Responsibilities included editing, writing, magazine layout and design, management of freelancers, and various marketing duties for the company’s equestrian titles (print and online). Was honored with several industry awards for outstanding magazine writing and magazine design. Authored four books while serving with this publisher.

Orange County, California Area

Responsibilities included growing this family owned contracting company through focused marketing initiatives and employee training. Increased revenues by more than 200 percent.

Orange, Ca

Developed key marketing campaigns for several of the company’s financial products. Served as a product expert who created both internal and external materials designed to promote Experian’s complex financial tools for the banking industry. Trained salespeople on product features and services, and accompanied them during face-to-face client meetings.

Santa Ana, Ca

Launched exciting new Internet search products and served as the company’s press information officer. Worked closely with upper management and legal to develop marketing collateral, write press releases and white papers, craft agreements with dot.com companies, design annual reports, and write shareholders letters and speeches. Represented the company at various trade shows.

Santa Ana, Ca

Served as a press information officer for several of the firm’s clients who represented publicly traded high-tech companies. Created successful strategies to garner media coverage for clients. Met regularly with client upper management to develop marketing initiatives designed to increase visibility among analysts, shareholders and investment firms.