Toni Niece Email & Phone Number

Houston, TX, US

Houston, Texas, United States

Houston, Texas, United States

• Worked with cross-functional departments including Merchandising, Field Sales, Culinary Specialists, and Suppliers to provide content and develop collateral materials and educational resources for Sales Consultants to.
• Part of a dedicated team that managed the content planning, development, and production of Foodie Magazine, Sysco’s in-house publication targeted to chefs and operators, and foodie.com, the companion website. Developed.
• Collaborated with cross-functional teams as well as partner suppliers to support the bi-annual launch of Sysco’s Cutting Edge Solutions platform through the development of sales and training materials, promotional.

Houston, Texas

• One of the largest Texas electricity providers serving over one million Texans, providing over 23 million megawatts of power annually to residential and business customers.
• Worked with cross-functional teams to plan and execute yearly Mass Branding campaigns across broadcast, out of home, digital media and internal touchpoints.
• Managed successful Hurricane Awareness sponsorship with Telemundo McAllen, inclusive of broadcast and digital assets, that established Reliant as a subject matter expert and drove increased website traffic to specific.

Houston, TX

• A Texas institution serving fresh, scratch-made tex-mex cuisine in a fun, family-friendly setting.
• Implemented strategic social media campaign inclusive of email, Facebook, Instagram and Twitter to increase awareness of specific menu offerings and limited time only promotions.
• Created comprehensive Google Analytics report to track ROI and measure the impact of social media promotions and their effect on sales.

Houston, Texas

• A Houston-based restaurant company operating multiple brands including Luby's Cafeterias, Fuddruckers and Cheeseburger in Paradise, as well as Luby's Culinary Contract Services which provides food service management to.
• Built department infrastructure and directed internal brand management and creative services teams to develop marketing strategies and fulfill all advertising needs for over 200 restaurants nationwide, including.
• Managed a communal marketing and advertising fund of contributions from both company and franchised Fuddruckers locations. Provided strategic direction for the most efficient and effective ways to optimize and spend.
• Directed and managed a third-party vendor to assist with B2B gift card sales in outside retail environments, including extreme value stores like Sam’s Club and BJ’s Wholesale Club, as well as scrip and rewards.
• Directed and managed an outside public relations agency in crisis communications, press releases, grand opening strategies and event planning.

Houston, Texas

• A multi-brand dining, hospitality, entertainment and gaming corporation which owns and operates more than 600 restaurants, hotels, casinos and entertainment destinations in 35 states.
• Recruited, hired, built and directed a department of 35 staff members representing areas of brand management, creative services, print production, group sales and loyalty club management.
• Managed an advertising budget of over $30 million for over 300 properties nationwide, including dining, entertainment and hospitality venues.
• Served as an integral part of a task team with senior leaders in IT, Operations and Finance to concept, develop and execute a dining and hospitality rewards-based loyalty program across a platform of over 300.
• Led team to analyze and identify sales trends, develop advertising accruals, evaluate the effectiveness and ROI of previously executed marketing campaigns, and determine the potential risks and benefits of future.
• Scripted, produced and edited radio and television commercials and various corporate videos.