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Creative. Hard-working. 80's music enthusiast. A motivated marketing professional with successful experience promoting high visibility brands in the food and dining industry. Skilled in communicating consistent and compelling brand messages that drive customer buy-in and boost company brand awareness.
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Marketing DirectorLuby'S Culinary ServicesHouston, Tx, Us
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Real Estate AgentExp Realty Sep 2020 - PresentHouston, Texas, United States -
Manager, Brand DevelopmentSysco Feb 2021 - Mar 2024Houston, Texas, United States• Worked with cross-functional departments including Merchandising, Field Sales, Culinary Specialists, and Suppliers to provide content and develop collateral materials and educational resources for Sales Consultants to focus on category targets and sell more Sysco branded products. • Part of a dedicated team that managed the content planning, development, and production of Foodie Magazine, Sysco’s in-house publication targeted to chefs and operators, and foodie.com, the companion website. Developed and executed commercialization plans to drive higher levels of awareness and increase engagement across all channels. • Collaborated with cross-functional teams as well as partner suppliers to support the bi-annual launch of Sysco’s Cutting Edge Solutions platform through the development of sales and training materials, promotional videos, marketing collaterals, website pages, emails, and digital marketing. -
Brand Advertising ManagerReliant Energy Apr 2019 - Feb 2020Houston, TexasOne of the largest Texas electricity providers serving over one million Texans, providing over 23 million megawatts of power annually to residential and business customers. • Worked with cross-functional teams to plan and execute yearly Mass Branding campaigns across broadcast, out of home, digital media and internal touchpoints.• Managed successful Hurricane Awareness sponsorship with Telemundo McAllen, inclusive of broadcast and digital assets, that established Reliant as a subject matter expert and drove increased website traffic to specific energy plans. -
Marketing DirectorLupe Tortilla Restaurants Jul 2017 - Apr 2019Houston, TxA Texas institution serving fresh, scratch-made tex-mex cuisine in a fun, family-friendly setting. • Implemented strategic social media campaign inclusive of email, Facebook, Instagram and Twitter to increase awareness of specific menu offerings and limited time only promotions. • Created comprehensive Google Analytics report to track ROI and measure the impact of social media promotions and their effect on sales. -
Vp MarketingLubys Fuddruckers Inc. Nov 2010 - Jan 2017Houston, TexasA Houston-based restaurant company operating multiple brands including Luby's Cafeterias, Fuddruckers and Cheeseburger in Paradise, as well as Luby's Culinary Contract Services which provides food service management to healthcare and corporate dining locations. • Built department infrastructure and directed internal brand management and creative services teams to develop marketing strategies and fulfill all advertising needs for over 200 restaurants nationwide, including corporate owned and franchisee locations. • Managed a communal marketing and advertising fund of contributions from both company and franchised Fuddruckers locations. Provided strategic direction for the most efficient and effective ways to optimize and spend fund dollars.• Directed and managed a third-party vendor to assist with B2B gift card sales in outside retail environments, including extreme value stores like Sam’s Club and BJ’s Wholesale Club, as well as scrip and rewards programs, and corporate incentive programs. • Directed and managed an outside public relations agency in crisis communications, press releases, grand opening strategies and event planning. -
Vp MarketingLandry'S Restaurants 1996 - 2010Houston, TexasA multi-brand dining, hospitality, entertainment and gaming corporation which owns and operates more than 600 restaurants, hotels, casinos and entertainment destinations in 35 states. • Recruited, hired, built and directed a department of 35 staff members representing areas of brand management, creative services, print production, group sales and loyalty club management.• Managed an advertising budget of over $30 million for over 300 properties nationwide, including dining, entertainment and hospitality venues.• Served as an integral part of a task team with senior leaders in IT, Operations and Finance to concept, develop and execute a dining and hospitality rewards-based loyalty program across a platform of over 300 restaurants and hospitality venues. • Led team to analyze and identify sales trends, develop advertising accruals, evaluate the effectiveness and ROI of previously executed marketing campaigns, and determine the potential risks and benefits of future programs and promotions.• Scripted, produced and edited radio and television commercials and various corporate videos. • Managed the creation, production and execution of all supporting marketing materials, including television and radio commercials, newspaper inserts, menus, billboards, posters and website design.• Directed all marketing promotions with national vendors such as American Express, Coca-Cola, Discover Card and Sysco.
Toni Niece Skills
Toni Niece Education Details
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Bachelor Of Arts - Advertising & Marketing
Frequently Asked Questions about Toni Niece
What company does Toni Niece work for?
Toni Niece works for Luby's Culinary Services
What is Toni Niece's role at the current company?
Toni Niece's current role is Marketing Director.
What is Toni Niece's email address?
Toni Niece's email address is tn****@****bal.net
What is Toni Niece's direct phone number?
Toni Niece's direct phone number is +171332*****
What schools did Toni Niece attend?
Toni Niece attended University Of Florida.
What skills is Toni Niece known for?
Toni Niece has skills like Advertising, Social Media Marketing, Marketing Strategy, Marketing Communications, Marketing, Email Marketing, New Business Development, Brand Management, Social Media, Integrated Marketing, Event Planning, Sales.
Who are Toni Niece's colleagues?
Toni Niece's colleagues are Crystal Marlitt, Daniel Armendariz, Janie Ramirez, Cassandra Mendoza, Carmen Cendejas, Chantal Dybala, Ms, Rdn, Adelaida Segovia.
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Toni Niece
United States1lubys.com1 +171332XXXXX
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Toni Niece
Columbus, In
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