Toni Palese Email & Phone Number

Chicago, Illinois, United States

Lead cross-agency integrated marketing programs, contribute to the overall planning process and define interactive tactics within projects and campaigns.Plan for all engagements including goals, deliverables, schedules and budgets by managing the workflow process to ensure that teams are delivering on time and on budget. Manage implementation of integrated offerings and tools and identify cross-platform opportunities. Lead team on reporting, client presentations and strategic discussions. Responsible for project management and oversees the effective execution of marketing programs.

Chicago, Illinois, United States

Develop and establish new agency role of Account Director to immerse into high revenue accounts. Work with existing Integrated Planning team to drive marketing programs across online and offline channels, including national and local television, National Sports Sponsorships, OOH, Search, YouTube, Paid Social and Programmatic. Partner with external agencies to align media objectives and tactics to ad creative and website UX to drive performance.

Chicago, Illinois

Drive strategy for innovative digital direct marketing programs that deliver outcomes. Lead end-to-end online marketing programs focused on the consumer journey - from digital media through to online site experience conversion – while leveraging data to identify opportunities for growth.

Greater Chicago Area

Lead strategy and planning as it relates to client service, online strategy, account management and quality control. Guided SEO, paid media, and web development teams to ensure that client goals were met. Created strategic plans, using industry knowledge, data analysis, and forecasting to anticipate trends. Oversaw monthly and quarterly evaluation and reporting, providing recommendations to ensure growth and momentum. Integrate digital, social, creative, paid media, public relations, and measurement. Collaborate with teams to identify new opportunities at the forefront of digital media.

Des Plaines, Il

Led team of 10 Client Success Managers to onboard, train and retain clients for this SaaS platform. Established marketing plans to align clients’ goals and objectives and set up reporting protocols for client executives and managers. Built and maintained loyal customer relationships for multiple Fortune 100 clients and national retail brands.

Charlotte, Nc

Managed strategy and developed content for ecommerce site, working across merchant buyers, designers and developers to drive sales on belk.com. Developed content for belk.com to align with marketing and corporate initiatives to increase sales and traffic to site. Analyzed weekly content performance and incorporated learnings into design aspects of promotions and web content. Define tailored outreach strategies to generate leads in growth industries and existing audiences. Establish closed-loop analytics with sales to understand how inbound marketing activity turns into customers, and continually refine process to convert customers.

Charlotte, North Carolina Area

Lead strategic account direction, translate plans into tactics, provide analysis and recommendations to meet client business objectives. Establish and maintain client relationships and identify opportunities for growth. Manage, motivate and engage cross-discipline teams to optimize and achieve strong client results across all practice areas, including PPC, SEO, Display, Social, Email, UX and Project Management.

Charlotte, Nc

Created effective new promotional and affinity programs by analyzing existing email performance and distribution. Developed audience segments based on past purchase and email engagement behaviors. Improved communication streams through audience segmentation. Created templates to align brand look and messaging throughout all email campaigns. Hands-on management of creative and production work for online media for Lowe’s, including: National and local display advertising and online sponsorships, Promotional and affinity email programs, Microsite development, and Digital tools / Innovation.

Chicago, Il

Lead the development and implementation of Strategic Marketing direction for multiple major health insurance plans from brand building to lead gen via online and offline direct response marketing. Responsible for aligning agency resources and coordinating multi-agency partner relationships and planning. Provide strategic direction for creative development and production of communications, including TV/DRTV, Radio, Print, Direct Mail, Display Advertising, Collateral and Design Work. Also lead the development and implementation of launching a dynamic website experience for national Casual Dining client, working with national and franchise groups to include local menu and pricing.