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• 15 years of hands-on experience in the bay area as a developer, architect and CTO.• Extensive knowledge of Digital Advertising, marketplace management and SaaS.• Experience building globally distributed cross-functional software engineering teams.• Experience developing highly performant and scalable distributed systems.• Experience managing large and small projects through the entire SDLC.• Enabler, Entrepreneur.Tech stack:- BE: Python, Ruby, Node, C#- Data: PostgreSQL, MySQL, SQL Server, Redis, MongoDB- Big Data: S3, Snowflake- Cloud: AWS Lambda, API Gateway, ECS, Code Pipeline, Cloud Formation- Mobile: Flutter, Swift, Sencha
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FounderGomarketme Technology May 2024 - Present -
Chief Technology OfficerRoomdex May 2023 - May 2024Bethesda, Maryland, Us -
Director Of EngineeringRoomdex Oct 2022 - May 2023Bethesda, Maryland, Us -
FounderCompass Maps Jul 2021 - May 2024- Google Maps for Scenic Drives. Get from A to B the most scenic way. No planning required. - Available on the App Store and Google Play since February 1st, 2022. - Joined the Pioneer accelerator contest in February 2022. Reached the Global TOP 50 within 6 weeks. -
Director Of EngineeringAdlabs Technology Inc. Apr 2019 - Oct 2022San Francisco, California, Us- Developed a Natural Language Generation algorithm that adapts to the style and content of training data to produce never-seen-before ad copy at scale- Designed a modular API framework hosting 150+ microservices specific to ad management, content creation management and external integrations- Scaled integrations with Google AdWords and Microsoft Advertising Bulk APIs- Moved core workflows to a serverless infrastructure for 1000x scale while cutting costs- Developed a data pipeline to ETL terabytes of market place data and Train internal algorithms- Automated the merge and deployment process by implementing Continuous Development (CD) and Continuous Integration (CI) best practices- Interviewed, hired and grew QA and DO engineering teams based in India -
FounderUrbanbird.Io Jun 2013 - Jul 2021- Interviewed, hired and grew mobile and DS engineering teams based in Eastern Europe- Deployed a 5-star app to the App Store- Gained traction with 50+ publications in nationwide papers including the Los Angeles Times, San Francisco Chronicle and Italian La Stampa
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Lead Software EngineerBoost Media Apr 2016 - Apr 2019San Francisco, Ca, Us- Migrated an SOA architecture to a micro-services architecture for 100x scale- Migrated a monolithic application to a service-based architecture (SOA) for 10x scale- Defined technical product requirements- Helped team with technical support - Monitored reliability and performance of all internal systems- Scrum master for cross-functional daily standups (40 members)- Interviewed 100+ SF Engineers- Grew and led Engineering teams from 5 -> 30 -> 5 Engineers -
Senior Software EngineerBoost Media Mar 2014 - Apr 2016San Francisco, Ca, Us- Designed a JSON RESTful API with CRUD operations using Web API 2 and OData 4. This service layer is built on top of an existing platform that has delivered more than $1 Billion in optimized digital ads for brands like Crate and Barrel, Zynga and Orbitz.- Built an ODBC data provider for Snowflake from IQToolkit Open Source project.- Developed the security layer of the Boost Search API, which includes, client app authentication, user authentication, user authorization, user accounting and ghosting (impersonation).- Developed the Single Sign On (SSO) mechanism between Boost products using JWT and a custom OAuth bearer token provider.- Code-reviewed team members' work on a daily basis (mostly BE / service side).- Migrated the platform, database and API from latin1 to UTF8 encoding.- Migrated the platform's security layer from a role-based to a claims-based architecture.- Migrated the platform from .Net 3.5 to latest .Net framework.- Integrated the platform with DoubleClick Search API. -
Software EngineerSilverpoint (Now Finalsite) Apr 2011 - Mar 2014Baltimore, Md, Us- Developed initial widgets of new Finalsite CMS, using Rails 4 and Backbone Marionette.- Created server-side modules in C#, ASP.Net Web Parts, and User Controls for SchoolSuite®, a private CMS for schools.- Contributed to the development of our RESTful Data API using WCF Data Services, currently consumed by tens of iOS and Android applications.- Improved the deliverability and reporting of our Broadcast feature (sending up to 100k+ emails at a time) using mailgun as the initial mail service provider, and following the ASP.Net Provider model.- Implemented "Authorize.net AIM" and "Network Merchants Direct Post" Payment Gateway Providers, following the MVP design pattern.- Created a Redirect feature allowing site managers to easily redirect pages and folders. SQL Cache Dependency, HTTP Module development, MVP pattern and High-Performance were the keywords of this challenging project.- Developed a two-legged OAuth Authentication Manager in C# (with Unit Tests) as well as a Consumer Key Generator and its configuration interface for our Data API.- Contributed to the development of SchoolSuite® Mobile CMS using Sencha Touch, a cross-platform JavaScript framework compatible HTML5. Designed SOAP web services.- Periodically in charge of deploying the product to the development and production servers of the company.
Toni Peinoit Skills
Toni Peinoit Education Details
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Stanford UniversityMachine Learning -
SupinfoComputer Science -
Dominican University Of CaliforniaManagement And Marketing Of It -
Dominican University Of CaliforniaBusiness Applications Development -
SupinfoComputer Science
Frequently Asked Questions about Toni Peinoit
What company does Toni Peinoit work for?
Toni Peinoit works for Gomarketme Technology
What is Toni Peinoit's role at the current company?
Toni Peinoit's current role is Founder @ GoMarketMe.
What is Toni Peinoit's email address?
Toni Peinoit's email address is to****@****dia.com
What is Toni Peinoit's direct phone number?
Toni Peinoit's direct phone number is +141597*****
What schools did Toni Peinoit attend?
Toni Peinoit attended Stanford University, Supinfo, Dominican University Of California, Dominican University Of California, Supinfo.
What skills is Toni Peinoit known for?
Toni Peinoit has skills like C#, Javascript, Asp.net, Ruby On Rails, .net, Web Development, Html, .net Framework, Mysql, Ruby, Oauth, Sencha Touch.
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