• Develop and deliver a diverse array of high-impact communication materials, including executive speeches, member and student communications, reports, key messages and newsletters• Lead strategic communication efforts for campaigns and events, while managing multiple complex projects from concept to completion• Collaborate closely with marketing, design and digital teams to ensure messaging aligns with the organization’s voice and tone• Serve as a trusted advisor to cross-functional teams, offering strategic counsel and communication planning to address challenges and drive engagement

• Managed relationships with public relations agencies to plan and execute global strategy across multiple touch points – PR, AR and social media• Wrote and edited a cross-section of engaging, high-quality communication deliverables for internal and external audiences including media material, social media posts, internal memos, speaking remarks, etc.• Regularly measured and analyzed the effectiveness of communication activities, including regular reporting of metrics, manage budgets • Worked with subject matter experts and leadership team to develop engaging content for target audiences• Identified opportunities to increase brand awareness through innovative and distinctive ways to enable the audience to experience and understand the Aptum brand• Championed effective communication and act as a steward and evangelist for the company’s brand across the organization• Provided strategic input and direction for the brand, manage style/brand guides, templates, and other materials while keeping the company’s vision, mission, and values in mind • Collaboratively developed strategies and proactively respond to consumer trends, brand opportunities and issues• Drove the governance framework for internal communications ensuring messaging is delivered in pre-agreed timescales with content being approved and translated according to business need• Aligned and connected the social media strategy to the cultural changes and internal communications program to drive sales and engagement.• Maintained a social media calendar, posting messages to channels at regular intervals• Collaborated with the executive team to ensure internal messaging drives brand, culture and diversity• Ownership of the global PR strategy

• Managed the development and execution of communications strategies for thought leadership campaigns, from needs assessment, planning, content development to distribution• Conducted research as necessary to support the firm’s various lines of businesses’ communication strategies and tactics• Measured and reported on the impact of communication strategy, channel effectiveness and tactics and make recommendations to enhance the brand• Provided communication guidance to subject matter experts from a variety of service areas• Managed the firm’s branding standards to ensure that all internal and external communications are consistent with overall direction and strategy• Wrote, edited and oversaw the development of internal and external materials such as bylines, internal announcements, newsletters news releases and pitches• Monitored media landscape for key trends and issues impacting the firm’s business interest• Acted as a media representative for the firm’s specific service areas (Tax, Enterprise, Real Estate, Consumer and High Growth Markets) including handling media requests, providing clear information to media and building/maintaining relationships with media contacts• Developed messaging framework in the appropriate voice and tone that aligns to strategic initiatives

I worked effectively with cross-functional teams to facilitate proactive media relations campaigns including product placement strategies, conduct public relations outreach for community and sponsorship programs and support external announcements for corporate initiatives such as store openings, new innovations, HR/employee related programs.• Contributed to the planning, development and execution of internal and external communications strategies for corporate, product and community relations initiatives• Conducted media relations for a variety of national and local announcements including corporate initiatives, store openings/events, community programs, awards and hiring announcements •Researched, wrote, edited and distributed a wide variety of PR and employee communications materials including news releases, media advisories, fact sheets, matte stories, key messaging materials, speaking remarks, corporate/employee announcements•Prepared reports on PR and community relations progress and successes•Executed comprehensive community outreach strategies along with managing partnerships with national non-profit organizations•Provided day-to-day project management support for a variety of PR and CR initiatives•Worked with agency partner to support the execution of proactive product placement strategy•Managed Lowe's Charitable and Educational Foundation - Toolbox for Education grant requests and other donation requests

Clients included: Epson Canada, Yorkdale Shopping Centre, AbbVie, Travel Health Insurance Association, Rose and Thistle (Urban Amish Interiors), Centre for International Governance and Innovation (CIGI)• Developed and implemented communication strategies to enhance client partnerships and brand • Collaborated with teams to conceptualize and maintained communication objectives • Conducted exhaustive media relations efforts to generate coverage for events and publicity on provincial and national levels via traditional and social media• Developed and executed communication campaigns including events across various channels• Delegated responsibilities to junior team members and manage media campaigns • Formulated and distributed collateral for internal and external use• Responsible for building and reconciling clients’ budgets and provide regular updates• Successfully participated in winning new business for the company and helped prepare RFPs

Clients included: Warner Bros., Epson Canada, Canadian Scholarship Trust, Writers' Trust of Canada, RBC

Clients included: Gowling Lafleur Henderson, BMO, Canadian Scholarship Trust Foundation, George Brown College

Projects included: HBC Golf Tournaments, HBC Run for Canada, Internal Communications• Assisted with coordination of two corporate golf tournaments • Maintained contact with vendors and charities on behalf of HBC • Assisted with HBC Run for Canada on site coordination • Drafted internal communication materials for staff • Assisted with grant and donation requests