Toni Rigsby, Mba Email & Phone Number

Greater Atlanta Area

Atlanta, Ga

Developed first class marketing solutions for advertising clients on UP TV and Aspire TV networks for linear and digital platforms. Implemented sponsorship, creative & promotional elements on site, social, email, and on-air for 360° campaigns. Clients include major advertisers in most categories. Managed advertising Upfront creative development & media placement.

Atlanta, Ga

Created compelling advertising and marketing partnerships on digital platforms, exceeding sales objectives every quarter for gmc and Focus on the Family. Won American Heart Associations's Power Award for best Strategic Alliance. 2013 - Created app for Most Powerful Voices gospel singing contest with AHA partnership and managed contest for 5 years. Produced partnership videos for faith ministries. Clients in movie, music, & publishing industry, non-profits, and consumer goods targeting both general & multi-cultural audiences.

Directed the company's outreach to churches, ministries, and faith-based speakers, music groups, and media to build awareness and distribution for gospel music channel. Created & management partnerships. Created a Brand Ambassador & Ministry Partnerships program with incentives for word of mouth marketing and promotions.

Directed all consumer marketing including media, creative advertising and marketing materials, events, promotions, and campaigns to raise awareness of Gospel Music Channel and promote tune-in.

Greater Atlanta Area

Created marketing communications department and annual plans, managed $6.3million budget including coop funds, department staff; directed agency and other vendors. Integrated marketing approach. Reported to head of corporate marketing. Worked with senior staff and field managers. Programs consistently on time and on budget.Other positions at Cox: Marketing Manager (1984-86), Interim General Manager, Cox Myrtle Beach(1983) , Asst. Marketing Manager & Trainee, Cox Jefferson Parish from (1982)