- Successfully launched brand and content strategies for non-profit organizations including Bloorview Kids Rehab and entrepreneurs like Parenting Network, significantly increasing customer awareness and brand loyalty.- Implemented online strategies for Personal Best Physiotherapy, resulting in increased talent acquisition and successful expansion to a second location.- Spearheaded business and operational improvements at Camp Kirk, leading to enhanced efficiencies in hiring and decreased expenses through online registration.- Transformed the web presence of Red Leaf Student Programs, updating tools and facilitating student enrollment growth.- Publisher, design, production, copy and research for birchlife.ca, a curated guide.

- Led communications and business solutions efforts for clients, including market analysis, vendor negotiations, and successful website implementations.- Collaborated with creative departments and development teams to establish UI/UX best practices and benchmarks for transactional websites.- Implemented continuous process improvements for transactional websites, resulting in improved performance and increased customer conversion rates.