Multi-channeled marketing, strategy and execution, for a fast-paced, in-house marketing team. Ensure consistent branding in all forms of promotion including: ads (print and digital); billboards; direct mail; social media and website content. Establish, implement and maintain marketing and advertising budgets, timelines and objectives.Other responsibilities include: oversight of staff; copywriting; media buys and planning; program book project management; creative direction for photo shoots; project coordination with internal departments, other arts organizations and vendors; event set-up and staffing.

Ensure consistent messaging and branding utilizing the Adobe Creative Suite through the design of marketing materials – print, direct mail, advertising, video, digital, and corporate identity. Designed, coordinated and project managed the launch of three websites and one micro-site. Creation of all graphical web content. Established brand standards. Also, artistic direction and planning of photo shoots.Other responsibilities include: media liaison; event planning; supervise advertising sales; program book management; and coordination of projects with internal departments and outside vendors.

Expanded clientele with digital services including: photo edits, manipulation, restoration and color correction/enhancement. Studio photography.

Design and production management of packaging, national print ads, billboards and in-store materials. Website copywriting and uploading of support images. Corporate brochure redesign. Updated, produced and distributed store reference catalogs. Digital photography with color correction.

Managed the specifics of a print job through the prepress process – design and layout, client proofing, film output, plate burning and press checks.

Gained the hands-on experience of taking an idea from conception to the final printed piece through stages in customer consultation, design and production.