Tonje Hansen Email & Phone Number

Norway

San Diego, California

Greater San Diego Area

• Develop and execute online marketing campaigns for 8 lifestyle brands via owned and paid channels to build brand awareness and drive traffic • Modified monthly social media reporting to increase focus on key, actionable metrics • Oversee all aspects of content creation for social media and website with an emphasis on creative and engaging material which has resulted in 40% increase of social web referrals • Successfully launched the company’s digital knowledge management system (YEXT) within the 5 month targeted project goal by developing and clearly communicating a comprehensive brief that guided the teams from the inception to launch of the software • Currently leading a cross-functional team tasked with a full redesign of the corporate website • Analyze and report insights from consumer research as well as trends among competitors and translate them into actionable marketing strategies which has led to a redesign of the coffee subscription model to accommodate the customer’s demand of customizable subscription plans • Effectively utilize A/B testing of paid media & email campaigns to determine best performing assets

San Diego

•Developed and executed marketing programs and budgets for the restaurant vertical that encompassed 9 hospitality brands, including four separate restaurant openings (Harvest By The Patio, Bao Beach, Saska’s & Cultivate Petaluma) •Successfully increased online reservations for the restaurant vertical by 15% by implementing PPC and paid social campaigns•Effectively managed cross-functional marketing team members by proactively setting schedules, reviewing deliverables and synthesizing constructive feedback•Managed all email campaigns and all 1-off newsletters through MailChimp•Introduced and implemented the practice of utilizing trackable links (UTMs) to determine best performing touchpoints which resulted in more efficient and cost effective allocation of budgets •Spearheaded website launches within the targeted deadline to deliver responsive design and interactive content, such as weekly blog posts

San Diego

• Initiated and implemented a loyalty program to increase foot traffic and sales which resulted in an increase of 20% of returning customers in the first four months in this role• Increased social following by 53% the first four months of managing the retail brand• Created and executed marketing campaigns for retail locations generating an increase in sales of more than 50%• Mentored team members in charting and executing social media marketing best practices to grow our following and engagement rate• Refined the email marketing process by integrating best practices and A/B testing of content, call-to- action and subject lines which drove higher open and click-through rates• Improved our Brand Ambassador program that resulted in greater brand exposure

Oslo Area, Norway

• Conducted and presented unique research in relation to acquiring new clients• Coordinated execution of several events with responsibility for all communication and logistics for team members• Developed and managed internal communications to convert employees into brand evangelists• Exceeded performance metrics that directly contributed to the re-signing of contracts with all existing clients• Coordinated on-site logistics for large trade shows and worked with vendors to arrange equipment rental, booth design, installation, and dismantling

Copenhagen Area, Denmark

• Consistently ranked top sales associate due to an understanding of the customer’s need and placing an emphasis on giving them a unique customer experience• Facilitated the dialogue between the HQ and PR department to ensure that the employees in the stores were updated on ongoing campaigns and daily activities on social media channels• Responsible for sales training and for the sales approach in our store

Copenhagen

• Project manager for the first mobile app the company developed for the Nordic region. • Developed an internal marketing survey where the objective was to identify gaps between product information/marketing collateral and the sales representatives’ execution in communicating it with the consumer. • Contributed to product development processes with extensive research and surveys

Norway

• Managed and greatly improved the company´s trade fair activities.• Established a new system for the company’s trade fair activities that resulted in better brand consistency• Produced a cost/benefit analysis in regards to locations within trade fairs that led to a reduction in trade fair costs while still increasing sales leads. • Collaborated with our in-house ad agency to improve and develop new trade fair material • Ambassador for the “welcome to the company” package by request from our HR department • Participated in evaluation of new marketing material (e.g TVC and print ads)

Oslo Area, Norway

Oslo Area, Norway

Master Of Science, Marketing Communication Management

•Relevant courses: Corporate Communication; Marketing Communications; Strategic Brand Management; Consumer Behavior; Marketing.

Exchange From Cbs, Marketing, Part Of The Msc In Marketing Communication Management

Relevant courses: Professional Practices in PR, Advanced Marketing Strategy and International Marketing

Bachelor Of Science, Marketing

Activities and Societies: •Marketing manager of the student organization for my BA concentration (Sep 06 –Jun 06) •Relevant courses.