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A 'digital transformation leader'. Played a front line role in the digital transformation of Grameenphone’s Marketing Team and VAS Team. Understands the value of 'mindset transformation' to make a digital transformation truly successful.A seasoned marketeer and an experienced project manager. Was in-charge of all Voice and VAS campaign management of Grameenphone during 2014-2016.o Started career in 1999, in Data International Ltd., a privately held research firmo 2001: Joined in International Roaming Team of Grameenphone (GP)o 2005: Moved to CityCell, responsible for P&L of all post-paid voice productso 2007: Joined New Business Development Department, Grameenphone; responsible for projects and new service launch [Vehicle Tracking, Friend Tracker, Full Track Music]o 2010: Became Head of Product Development, Internet & Broadband, responsible for all projects new products/services launcho 2012: Became 'Head of Product Portfolio Management' in Value Added Services (VAS) Team. Responsibilities: Music, Sports, News, Lifestyle, and all 3rd Party Services; all projects. Salient projects: Music Streaming, Mobile TV, Video Doctor, Single IVR Platform, Subscription Manager, etc.o 2014: Joined GP Marketing as Head of “Voice & VAS Campaigns”; responsible for managing launch of all Voice & VAS Campaigns of GP; and strategic projectso 2016: Became Head of Consumer Engagement & Events; responsible for managing all customer facing events and activation of Grameenphoneo 2017: Became Head of BTL Marketing, with added responsibility of POSM and Retail Visibility along with Events & Engagementso 2018: Became Consultant, Marketing and Digital Transformation, BrandVent Digital Limited (a multi-disciplinary consulting firm)o 2021: Became Program Director at Kiu Bangladesh Limited (Kiu specializes in providing digital transformation solutions. Headquartered in Silicon Valley USA; it has operations in 7 countries across Asia: Hong Kong, Vietnam, Thailand, Philippines, Myanmar, Cambodia, and Bangladesh)
Kiu Bangladesh Limited
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Program DirectorKiu Bangladesh Limited Feb 2021 - PresentDhaka, Dhaka, BangladeshKiu Specializes in providing digital transformation solutions, with a successful track record in designing, developing and deploying omnichannel applications for banking and business.Kiu Global Limited (https://www.kiuglobal.com/), the parent company of Kiu Bangladesh Limited, is Headquartered in Silicon Valley USA; with operations in 7 countries across Asia: Hong Kong, Vietnam, Thailand, Philippines, Myanmar, Cambodia, and Bangladesh. Kiu Bangladesh Limited is currently running a program in the Southern (Khulna) Region of Bangladesh titled ‘Digitalization and Access-to-Finance for Small Business Owners’ (SME/MSMEs). Thorough this project, Kiu will enable SME/MSMEs by providing them with a simple Bookkeeping App (in Bengali). Using this app, fish farmers will be able to able to keep their business records, generate credit scores, and apply directly for business loan from within the app. Kiu Bangladesh has partnered with Financial Institutions to provide the loan to the end users. Extensive on-ground activation and demonstration sessions to be conducted to train the users on the usage of the app.
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Consultant, Marketing And Digital TransformationBrandvent Digital Limited Jan 2018 - Jan 2022Dhaka, BangladeshBrandvent Digital Limited is a multi-disciplinary consulting firm specializing on Marketing and Advertising. My role is to provide consultancy to clients on Brand Strategy and Marketing Strategy, PR Strategy, and Digital Transformation Strategy.
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Head Of Btl MarketingGrameenphone Ltd Oct 2017 - Dec 2017Dhaka, BangladeshTo plan, manage, and execute all consumer facing events/activation of Grameenphone. Manage the retail visibility in the market. -
Head Of Consumer Engagement & Events, Marketing, CommercialGrameenphone Ltd Jul 2016 - Sep 2017Dhaka, BangladeshMajor Responsibility:Supervise and manage the all the customer facing events, activation, and engagement programs undertaken by Central Marketing; with special focus to youth segment and high value subscribers.Highlight:Managed large scale initiatives like nation-wide BTL Activation Program to promote network strength in Rural and Semi-Rural Areas; nation-wide youth engagement program ‘Hangout’ events in different Universities; launch event and subsequent activation (video interview recording) of “Ekattorer Kotha”. Apart from these, planned and supervised various other events/activation to support GP product portfolio and digital ambition. Some of them are: ‘Smart City Hackathon’; ‘Clash Royale Tournament’; Tonic BTL Activation; Rupsha Boat Race Sponsorship event; Biswa Ijtema activation, etc.To give a differentiated experience, GP regularly arranges cultural programs for the High Value Subscribers; and Iftar events during Ramadan. CEE Team arranges these events year-round.
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Head Of Voice & Vas Campaigns, Marketing, CommercialGrameenphone Ltd May 2014 - Jun 2016GphouseMajor Responsibility:Supervise and manage the Voice and VAS Campaigns, to ensure that the campaigns are launched on time and in full. Manage special projects and tactical partnerships for GP’s business benefits.Highlight: Supervised launch of 100+ campaigns in 2015 aloneSalient campaigns:Cholo Bangladesh Campaign (Jan-Feb 2015)Customer delight campaigns with Coke and Fresh (June 2015)Special Hajj campaign for contacting pilgrims in Mina (Sep 2015)5 Koti Announcement and 5 Paisa offer (Oct 2014)First 3G Call from Dohogram Enclave (Dec 2015)First National Anthem Singing in Garati Enclave (Dec 2015)GP Network Campaign (Dec 2015 – Jan 2016)Numerous Startup, Churn Back, and Minute Pack CampaignsSpecial Projects and Initiatives:Bangladesh Internet Fair 2014 with BASIS Internet Genius Competition – “iGen” (2015-2016)Biometric SIM Registration (Project interface from Marketing)Selling of SIM and Scratch Cards through NGO-JITA
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Head Of Product Portfolio Management, Vas & Digital Services, Product, CommercialGrameenphone Ltd Jul 2012 - Apr 2014GphouseP&L Responsibility of major Grameenphone Branded VAS (Music, News, Sports, Lifestyle), and all non-branded 3rd Party VAS.During tenure in VAS, the most salient part was when Grameenphone 3G was launched. From VAS, I was assigned as the project supervisor to launch the first wave of new services leveraging 3G. The project consisted of three streams of work, and launched the following services: GP Mobile TV, Video Doctor Service, and 1 Taka video store. Later, Music Streaming Service was also taken up as a separate project, and the project execution and service launch was done under my supervision. Apart from the above 3G Services, numerous other services and campaigns were launched under my supervision. Some salient ones are: Reverse Ring Back Tone (Icchey Tune); Music Radio with 3rd Party Music Label; Exclusive New Album launch (under Full Track Music Service) with Ayub Bachchu; Beach Cricket campaign with National Cricketers; Meet and Greet campaigns with various celebrities like Tahsan, Kona, Topu, and Ananta Jalil; etc.Major Projects Managed:Launch of 3G Services – First WaveImplementation of new Welcome Tune Platform and Business ModelImplementation of Subscription ManagerImplementation of Hungama Music Streaming ServiceImplementation of Single IVR Platform
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Head Of Product Development, Internet & Broadband, Commercial DivisionGrameenphone Ltd. May 2009 - Jun 2012Manage and Supervise all projects under I&BB Department.As Head of Product Development, I&BB, managed the following salient projects: Flexible Data Charging PlatformData Optimization PlatformDevice Management SystemCMS Platform SwapMobile Marketing PilotWeb Hosting ServiceInternet Security Solution (Kaspersky) for Consumer & Business
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Manager, New Business And CsrGrameenphone Ltd Feb 2007 - May 2009DhakaResponsible for managing projects and launching new services and CSR initiatives of GrameenphoneSalient Services: Vehicle Tracking, Friend Tracker, Sales Force Tracker, Revamped Healthline 789 and CellbazaarSalient CSR Initiatives: Cyclone SIDR Relief Effort; CIC and Information Boat Service Planning; Free eye-camp rollout planning
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Senior Executive, Product DevelopmentPacific Bangladesh Telecom Limited Sep 2005 - Jan 2007P&L Responsibility of the post-paid voice products portfolio.(1) Devise and launch product offerings (consumer, business, and PCO segments)(2) Devise and implement customer loyalty and retention schemes Launched the first ever “Bundle” Post-Paid PCO Product of CityCellLaunched ‘Economy ISD’ (012) calling facility for CityCell CustomersAttained 90% revenue target in PCO segment through year-round campaigns and promotions Limited Launch of “LandCell” (fixed-mobility product) in Chittagong zone -
Deputy Manager, International RoamingGrameenphone Jul 2004 - Aug 2005Responsible for new service launch; attain sales targets, continuous improvement of sales and after sales service process.Highlights: Implementation and launch of OCR (Optimal Call Routing)Implementation and launch of WSMS (Welcome SMS)
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Officer, International Roaming Department, Sales & MarketingGrameenphone Ltd May 2001 - Jun 2004DhakaResponsible for operator (roaming partner) launch and Test SIM Management.Highlights:Launch of exclusive Customer Care Hotline (777 ) for international roaming subscribersInternational Roaming Subscription Process Simplification (3-step process becomes one)
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Officer, Research And AnalysisData International Ltd. Oct 1999 - Apr 2001DhakaData International Ltd. is a privately owned research firm, which primarily undertakes research studies and surveys in the development sector. Highlights/Major Client Works Done: Studies and researches for UNDP, UNICEF, ADB, World Bank.
Tonmoy Bashar Skills
Tonmoy Bashar Education Details
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University Of DhakaFinance -
Institute Of Business Admininstration (Iba)Bachelor Of Business Administration (Bba)
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Dhaka CollageScience
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St. Joseph High SchoolScience
Frequently Asked Questions about Tonmoy Bashar
What company does Tonmoy Bashar work for?
Tonmoy Bashar works for Kiu Bangladesh Limited
What is Tonmoy Bashar's role at the current company?
Tonmoy Bashar's current role is Program Director at Kiu Bangladesh Limited.
What is Tonmoy Bashar's email address?
Tonmoy Bashar's email address is to****@****one.com
What is Tonmoy Bashar's direct phone number?
Tonmoy Bashar's direct phone number is +121283*****
What schools did Tonmoy Bashar attend?
Tonmoy Bashar attended University Of Dhaka, Institute Of Business Admininstration (Iba), Dhaka Collage, St. Joseph High School.
What skills is Tonmoy Bashar known for?
Tonmoy Bashar has skills like Telecommunications, Vas, Mobile Devices, Team Management, Product Development, Management, Vendor Management, Gsm, Strategy, Cross Functional Team Leadership, Team Leadership, Project Planning.
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