Thư Tôn Vũ Anh Email & Phone Number

I. Key Partners (Vendors/ Brands): Bioderma, SVR, Amore Pacific (Innisfree, Laneige, Mise En Scene), KAO (Biore, Curel, Laurier, Freeplus, MegRhythm, Liese), Obagi Medical, Pierre Fabre (Avene, A Derma, Ducray), Beiersdorf (Nivea), Cell Fusion C, Timeless and many vendors from big to start up.II. Main responsibilities:1. Revenue Growth, Profit Optimization and PnL Management: - Managed revenue, optimized profitability, and handled sell-in/sell-out for brands; - Negotiated trading terms and joint business plans with vendors/brands; - Orchestrated monthly, quarterly, and annual promotional programs; - Oversaw comprehensive product management and optimized inventory.2. Sales and Marketing Strategy Implementation: - Implemented sales and marketing plan across various channels, including Website, App and Ecommerce (Shopee, TikTokShop, Lazada); - Collaborated with Digital team and VMD team to execute Marketing activities including online (Facebook/Google/Youtube/TikTok/Website/App/Media Ads) and offline (Displays, Activation, POSM, Events); - Evaluated campaign effectiveness to enhance revenue and cost-efficiency.3. Market Monitoring and Competitive Analysis: - Monitored market trends and competitor activities to stay competitive; - Analyzed competitor sales, pricing strategies, promotions, and after-sales programs; - Conducted market research to develop specific strategies; - Identified potential products and managed vendor relationships.

• Strategically defining JBPs and account strategies, focusing on P&L analysis, account direction, assortment growth, budget management, and fostering strong account partnerships.• Cultivating and managing relationships with prominent brands such as SkinCeuticals - L’oreal, mise en scene - Amore Pacific, and P&G, as well as leading platforms like Shopee, Lazada, and TikTokshop through effective negotiations.• Collaborating and overseeing cross-functional teams to execute business plans successfully, including Operations, Customer Service, Marketing, Finance and Tech.• Providing in-depth industry knowledge and market insights to identify opportunities for sales growth and deliver timely, effective solutions to accounts.• Enhancing sales and profitability through strategic merchandising, optimizing overall presentation, and planning/ executing seasonal/monthly campaigns and initiatives to drive business success.

Responsibility for Shopee platform:• Driving C2C business growth by prospecting, negotiating,and managing partnerships, collaborating with cross- functional teams, and providing regular performance reports.Responsibility for C2C business partners:• Developing and implementing strategic Sales and Marketing plans, providing market insights, coordinating promotional campaigns, and ensuring efficient partner management for smooth business operations.