Ton Wesseling Email and Phone Number
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I am an Experimentation Evangelist, and on Linkedin, I share the following:- My thoughts on experimentation- What I've learned from visiting CRO-related events- My presentation and workshop content- Learnings from my consultancy and training work- News about the events I'm runningI'm based in the Netherlands, but I work globally (mostly remotely, but I enjoy traveling and meeting other experimenters). Most of my time is devoted to organizing industry events. However, I'm also available for presentations and workshops, and I still devote 20% of my time to consulting organizations on experimentation and CRO.Let's connect and chat!
Ton Wesseling
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Specialist In Conversion Optimization And Digital ExperimentationTon Wesseling Mar 2006 - PresentI love to work with organizations on conversion optimization projects. Securing optimization and experimentation in the DNA of teams and organizations gets me up in the morning. It's an extensive range of work that I like: from the broad strategic perspective on the one hand to the nitty-gritty details of user growth opportunities within digital channels on the other hand. Ultimately, it's all about solving problems, which I do fast and effectively based on data.Examples of projects I've finished successfully in the past:✓ E-commerce company (NL): leading the check-out funnel conversion optimization project.✓ Publisher (EU): training product teams on experimentation and persuasion tactics.✓ Banking (NL): training the marketing teams to become more effective in CRO.✓ Travel company (NL): leading the organization's project to set up CRO.✓ Telecom company (EU): consulting on CRO projects at several offices.Reach out if you want me to help you set-up or improve the effect of Experimentation in your Organization.
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Workshops, Masterclasses And Online Training On Cro And A/B-TestingTon Wesseling Sep 2012 - PresentOccasionally I host Conversion Optimization and A/B-testing masterclasses and workshops, mostly co-organized with Conversion Optimization related industry events.I'm also available for in-house training: live and remote. Reacht out to learn more!I've created the following virtual courses:✓ A/B-testing mastery for CXL Institute in the US✓ A/B-testing deep dive for Emerce in the Netherlands✓ A/B-testing success for the Digital Elite Hub in the UK
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Keynote Speaker On Conversion Optimization And Digital ExperimentationTon Wesseling Sep 2007 - PresentAs an experienced optimization specialist, I present my thoughts and learnings on digital growth, experimentation culture, conversion optimization, and a/b-testing at conferences worldwide.I was invited to keynote at events like:✓ Conversion Boost in Denmark✓ Conversion Jam in Sweden and Norway✓ CXL Live in the United States✓ Digital Elite Camp in Estonia✓ Emerce Conversion in The Netherlands✓ Experimentation Elite in the United Kingdom✓ Growth Marketing Summit in Germany✓ Superweek in HungaryReach out if you want me to speak at your event.
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Founder / OwnerHelp Je Klant Holding Bv May 2008 - PresentHolding company for the internet publishing and event activities on optimization and experimentation I started. The main goal is to promote the optimization and experimentation industry and to grow and spread CRO & experimentation knowledge faster.Visit the websites for tickets and sponsorship opportunities.✓ Event: Conversion Hotel (since 2014) - https://conversionhotel.com✓ Event: Outperform Conference (under development) - https://outperformconference.com✓ Event: Experimentation island (from 2025) - https://experimentationisland.com✓ Awards: Experimentation Culture Awards (since 2020) - https://experimentationcultureawards.com✓ Event email list: Conversion.Events (since 2023) - https://conversion.events✓ Tools: ABTestGuide (since 2014) - https://abtestguide.com -
Founder / Co-OwnerOnline Dialogue Sep 2009 - Jun 2024Utrecht, Utrecht, NlConversion optimization agency I founded and grew to 20 employees with my business partner Bart Schutz. Online Dialogue combines user behavior insights and user behavior knowledge to optimize digital products, services, sales, and marketing.Online Dialogue is known as one of the best conversion optimization agencies in the world. They are hired by clients for:✓ Consultancy: Setting up a validation / experimentation / evidence-based culture.✓ Research: To gain insights into their user behavior from a consumer psychology perspective.✓ Managed Services: To continuously improve the digital channels on ROI.Since 2019 I'm no longer involved in daily operations and focus on my experimentation training and consulting work and my event activities. In 2024 the shares of Online Dialogue were sold to Customer Collective. -
Co-Founder / Co-OwnerTeam Croco Sep 2014 - May 2020Netherlands, Utrecht, NlTeam CroCo is a distributed A/B-testing agency operating from the US, but with sales, project, design and development staff from all over the world. I co-founded this agency (as testing.agency) to fulfill the A/B testing development needs at Online Dialogue and other agencies. The company grew to 10 employees. The company was sold to the management of Team CroCo. -
Co-Founder / Co-OwnerOrangevalley Jul 2008 - Aug 2009Utrecht, NlI was the co-founder of OrangeValley, an agency for online marketing optimization. I was responsible for strategy, products/services and marketing in the early days of this agency. I sold my shares after the repositioning of this company and started Online Dialogue. -
Digital StrategistSns Bank Jan 2007 - Jun 2008Utrecht, NlI was co-responsible for the mid and long-term digital strategy for SNS Bank. As a consultant, I worked on projects at the bank and at the group level. I helped with the transition of the digital activities from a stand-alone project to daily operations. -
Business ManagerBlixem Internet Services Jan 2000 - Aug 2006Nijmegen, Gelderland, NlMid-size internet publisher in the Netherlands. I helped and managed teams that developed websites and software solutions with a strong focus on generating direct online revenues. -
Project LeadMls Bv / Mdis Apr 1998 - Dec 1999Logistics service company handling all the distribution for McDonald's in the Netherlands and Belgium. After my internship and thesis, I continued as a project member and later became the functional project lead of the "Auto Order" project. This project aimed to predict sales in McDonald's restaurants, ensuring the right products were delivered just in time.
Ton Wesseling Skills
Ton Wesseling Education Details
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De Haagse Hogeschool / The Hague University Of Applied SciencesManagement Science (Technical / It Focus) -
Erasmus University RotterdamGeneral
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Veenlanden CollegePre-University Education
Frequently Asked Questions about Ton Wesseling
What company does Ton Wesseling work for?
Ton Wesseling works for Ton Wesseling
What is Ton Wesseling's role at the current company?
Ton Wesseling's current role is I have been a digital business optimizer by profession since 1999, and I'm trying to grow the experimentation industry with events like Conversion Hotel, Experimentation island, and the Experimentation Culture Awards..
What is Ton Wesseling's email address?
Ton Wesseling's email address is to****@****gue.com
What is Ton Wesseling's direct phone number?
Ton Wesseling's direct phone number is +313041*****
What schools did Ton Wesseling attend?
Ton Wesseling attended De Haagse Hogeschool / The Hague University Of Applied Sciences, Erasmus University Rotterdam, Veenlanden College.
What are some of Ton Wesseling's interests?
Ton Wesseling has interest in Multivariate Testing, Surveys, Net Promotor Score, Website Optimization, Customer Effort Score, Growth Hacking, Usability Testing, Behavioral Targeting, A/b Testing, Lean.
What skills is Ton Wesseling known for?
Ton Wesseling has skills like Web Analytics, Conversion Optimization, Online Dialogues, A/b Testing, Online Management, Online Research, Digital Strategy, Online Conversion, Site Optimisation, Multivariate Testing, E Business, Usability.
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