Responsible for the various alumni events, activities and programs designed to cultivate, strengthen, and maintain the relationship between the College and its graduates, actively assisted with the fundraising efforts of the Advancement division, and partnered with other departments on ways to actively engage parents of current and former students. Supported and directed the overall efforts of the Advancement division which include: Development (major gifts/planned giving/capital campaign); Annual Fund; Alumni, Donor, and Parent Engagement; and Special Events and oversee all alumni publications and alumni campaigns. Cultivation of the alumni board and constituent groups.

Responsible for planning, creating, developing preparing and delivering key communications from Enrollment Services (which consists of Admissions, Registration and Financial Aid). Developed plans and communication audits, edits and assured consistency through all avenues of communication to students via email, web, social media and mobile applications. Provide leadership throughout Enrollment Services with a staff of 134 employees and to other divisions identifying best practices for communications, web content and design and presentations.

Responsible for marketing/ communications program for alumni relations. Created all marketing components for the CSULB Alumni Relations Department, including email newsletters, direct mail drives, web-based membership campaigns, alumni web-site, graduate publications (Beyond the Beach/myBeach) and bi-annual members magazine (The Beach Connection.) Responsible for generating strategic marketing plans. Created promotional activities and enhanced benefits for current Alumni membership program. Responsible for on- site sales and activities for membership drives. Developed annual awards banquet video for distinguished alumni, staff, and outstanding students. Developed, created and managed all email communiques from all entities within CSULB from various colleges and departments. Managed official University Facebook, LinkedIn and all social media accounts.

Determined membership goals and managed one million dollar budget based upon department strategic plan. Managed staff of twelve including Assistant Membership Manager, Membership Coordinator, On-site sales representative and Visitor Services staff. Acted as primary liaison for membership on site as well as community and social events. Responsible for generating ideas, conducting programs and providing benefits designed to increase overall membership. Developed membership and marketing campaigns, including list acquisition and researched potential markets. Created and implemented strategies for effective renewal campaigns to attract lapsed members. Initiated and implemented cross promotional activities for both general marketing efforts and created enhanced benefits for members and donors. Oversaw 65,000 records in our Raisers Edge database. Act a liaison with the museum's support groups. Promoted in October of 2002 to supervise an additional department-Visitor Services, which includes a staff of nine.

Responsibilities included creating and implanting membership programs and incentives. Managed and directed admissions staff and membership volunteers. Created and managed all direct mail efforts including year-end annual appeals. Developed and implemented corporate membership program. Coordinated telemarketing campaigns, researched and identified new prospects for membership sales. Developed and maintained membership database. Supervised membership committee and trained sales staff on marketing and sales strategies. Accomplishments include upgrading incentives including Club MoLAA!, created marketing strategies that resulted in a 25% increase in membership sales. Created membership brochures, calendars, membership acquisition direct mail, flyers, and ad placement.