Organized and lead this advertising, design, management, marketing and business development consulting firm. Extensive global achievements in startups, reorganization and business development strategies has resulted in worldwide sales generation of over $9 Billion of branded products and services.Experience in working with a varied client base in publishing, financial services, real estate, manufacturing, direct and network marketing, cosmetics and skin care, dietary supplements, functional foods, beverages, travel, education services, and telecommunications.Responsible for the creation and implementation of organization vision into branding, formulation and manufacture of product/service offerings, and marketing/sales. Spearhead consensus and capacity building of that vision throughout organization structures including customer service, inventory/fulfillment operations, accounting/finance, human relations and stakeholder communications.

Created and launched this therapeutic-value nutraceutical formulation, manufacturing and marketing organization specializing in products which promote enhanced brain/consciousness health, circulatory wellness, and targeted detox and performance products.In conjunction with 'monetizing wellness', I've had the pleasure of being able to financially support and work with Indigenous Tribal Elders on three continents to develop specific products, international conferences, as well as media projects with PBS affiliates such as KQED in San Francisco to produce the acclaimed documentary Empty Oceans, Empty Nets, narrated by Peter Coyote; Taro Dream Incorporated, bringing forth ancient taro products for digestive healing and wellness for infants to the aged; consultation with the Olohana Foundation, working to ensure disaster preparedness and sustainable agriculture throughout Polynesia; and Pharmazonia, the Peru-based cooperative working to develop 'canopy crops' to preserve the rainforest while at the same time providing sustenance to the local population and bringing healing foods to the planet.

Provided formulation strategy, ingredient interaction profiles and efficacy profiles, with key design direct input and market position for this revolutionary and next-generation beverage which focuses on systemic balance rather than acceleration and burn-out of adrenal function. Integrating the wisdom of indigenous tribal knowledge of botanicals and organic compounds with modern technology of extraction and flavor profiles, Lotus Elixirs represents a timely global brand.

Created corporate identity and all branded materials, including packaging, advertising support, distribution education tools and website and social media strategies regarding initial product launch and planned five-year rollout of proprietary products. Ongoing facilitation of strategic alliance partnerships in product development and product marketing and distribution through a unique eCommerce platform never before deployed.Next-gen direct sales platform channeling revolutionary health and wellness formulations which offer consumers, patients, healthcare practitioners and associated groups viable, effective alternatives. This 35-year powerhouse team of professionals is charting new territory in the digital media marketplace and bringing a new business model to empower individuals across the globe with personal health and financial wellness.

Directed all startup operations, employee hiring and training. Created corporate identity and all branded materials, including packaging, advertising support, distribution education tools and website and social media strategies regarding initial product launch. Developed National Network Marketing Sales Teams, and established product fulfillment operations. Generated over $1.85 Million in national sales within the first 90 days of operations.

Directed rebranding/relaunch of YouthJuice Functional Food Beverages. Developed and directed new product packaging and marketing materials. Directed and produced the re-design and re-launch of corporate website. Directed and produced the International Sales Conference which formed the basis of the company's repositioning within the United States and Canada. Oversaw and managed all digital social media campaigns through re-launch phase.

Rebranded corporate identity and initial product offering, and created a new vision for the organization. Assembled a Science and Medical Advisory Council and spearheaded the R&D and all creative/marketing of product offerings from a single formula to more than a dozen product lines. Responsible for the creation of all motivational and training programs for more than 85,000 Independent Distributors nationwide, including worldwide travel incentive programs and national training conventions hosting more than 18,000 Distributors per event. Within five years grew wholesale sales for this client from $40,000 per month in August of 1994 to more than $32.8 Million per month in November of 1998.

Rebranded corporate identity and established all operational phases of this company including accounting/finance data processing, order processing, customer service, purchasing, warehousing/distribution and human resources.Negotiated and implemented all operating agreements with Fortune 500 service providers including MCI Telecommunications, Maryland National Bank, Ask Mr. Foster Travel/Carlson Travel Network, and Lincoln Benefit Life. Developed all sales and consumer educational materials including the production of a color magazine and an innovative Members Quarterly membership communications and rebates tracking publication with an in-stitch custom account settlement sheet — a first in the banking and network marketing industries. Grew company from monthly revenues of $37,000 and 100 Independent Distributors with 2,000 Members to over 30,000 Independent Distributors and 186,000 Members in eight states of operation and annual revenues of over $223 Million. Also created and supervised a long distance communications subsidiary handling the long distance aggregation and billing for over 45,000 commercial and residential customers in eight states of operation with annual revenues of $19.2 Million.

Worked with Sol Price, Founder of Price Club (later merged into Costco) and his three partners in putting together a new concept store called S.M.A.R.T. Stores — an acronym for Save Money And Retire Tomorrow.Encompassing the Price Club 'big-box' store layout, instead of a one-store discount approach, the SMART Membership Card would be used at a wide variety of affiliate chains allowing a SMART Member to obtain 5-15% additional discounts when presenting their SMART Card at the point of purchase.Responsibilities included the branding and operations structuring of the company's pre-launch phase for 18 months. Designed the software architecture for tracking purchases outside the SMART Stores and developed the Membership Rewards programming, communications and quarterly reporting vehicles for Members.Sol Price was a genius and his ideas have been stolen, borrowed and otherwise hijacked to create WalMart and other membership stores worldwide. I consider myself very fortunate to have had the opportunity to work with and enjoy this man's amazing mind and talents, and his sincere commitment to the health and well-being of his workforce and to the environment which supports us all.