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Experienced Business Director with a demonstrated history of working in the medical device industry. Skilled in Marketing Management, Negotiation, Business Planning, Sales, and Retail. Strong support professional with a Bachelors, Business Administration. focused in International Business from City University of New York-Baruch College.
Vision Optics Llc
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Vp, Managing DirectorVision Optics Llc Apr 2019 - PresentVero Beach, Florida
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Vice President, Managing DirectorVision Optics Llc Apr 2019 - PresentVero Beach, FloridaDirecting Consultancy Firm providing Access to Customers in the Optical and Ophthalmic fields in LATAM & Caribbean. Providing customers in these fields with alternative Products & Technologies sourcing, together with assisting in the negotiations of terms, pricing and updated products.
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Consultant /Acting Director LatamHoya Jul 2018 - Mar 2019Miami, FloridaCurrently consulting with Hoya and Vision Ease as Acting Director Hoya/Vision Ease Latam. through the firm Vision Optics LLC which consults for Latin America in the Optical and Ophthalmic fields. On June 30th I retired from Vision Ease as Vice President, Latin American Business.. -
Vice President, Latin American BusinessVision Ease Jan 2015 - Jun 2018Ramsey, Mn
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Director, Latin American BusinessVision-Ease Lens Jul 2001 - Jan 2015Miami/Fort Lauderdale AreaDeveloping sales and share growth in Latin American and Caribbean Markets to promote and take advantage of the company's expertise and proprietary technology in polycarbonate, other materials and treatments which include: polarization and photohromic technologies against much larger established competitors with key markets subsidiaries. Designated loyalty programs like the VELA Forum for key accounts. Established network of key accounts, manage direct reports to exceed objectives. Other functions of the position are confidential. -
President & General ManagerMagna Optical International Apr 1990 - Nov 2000Miami/Fort Lauderdale AreaStart up company, as President, representing companies in the ophthalmic and optical field while generating own brands with rapid double digit growth in sales and EBITDA until sold in 1995 to a Venezuela investment group . Agreed to management contract as General manager. with the flexibility to also direct 50% of my time to other activities. Started L'Equipe Visual to develop and sell Driving Sunglass line under Emerson Fittipaldi license, Initiated Magna Technologies Inc to develop synergistic product lines in optical lab equipment and ophthalmic surgical devices. .
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General Manager, Latin American ExportsBausch & Lomb, Inc. 1986 - 1990Miami/Fort Lauderdale AreaTurned around existing Latin American Export Subsidiary and grew business over 552% in 4 year period while generating EBITDA from negative to the 2nd highest in International Division with EBITDA, growth of over 18X in 4 year period. Directed marketing campaign that broadened appeal of Rayban beyond traditional male segment throughout L.A. and incorporated brand awareness tactics while establishing pharma & contact lens subsidiaries in Colombia and Venezuela.
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Vice President, Business Development Worldwide.Pet Inc. Jul 1983 - Jul 1986Greater St. Louis AreaBrought into newly created International Group to develop key strategic product lines internationally, license exclusive and patented technologies.and identify startup countries or acquisition candidates. Developed licensees in Asia and expanded growth of Old El Paso line into Japan, Europe, and Middle East. Identified acquisition candidates in Europe, and assisted joint venture partner in Scandinavia and subsidiary in England in positioning Old El Paso in their respective markets. Exceeded earnings and sales growth target every year while growing our department.
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General Manager, Western Hemisphere Consumer ProductsBorden Inc. Feb 1981 - May 1983Greater New York City AreaReturned to position to redirect efforts in in Food and Chemical Consumer products. Included well known brands, such as Wise , Elmer's glue, Borden Foods and Dairy, Krylon spray paints an many others in Latin America,Canada, and Caribbean. full EBITDA responsibilities . turning unit from decline to growth and over budget performance in first year.Directed ll marketing campaigns and coordinated with creative agencies, Initiated the infusion of non Borden product into product lines to supplement market positions and meet existing demand for expanded brand categories..
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Director, Latin America SalesSpalding Jul 1980 - Feb 1981Chicopee,MaTurnaround of flagging Latin American Business, succeeded in turning business around in 6 months, established new distribution, outsourced product from Taiwan and Korea direct to key accounts and exceeded sales targets unttil I was recruited away by my prior employer Borden Inc. and returned to that firm to manage Latin American consumer goods business unit. -
Vice President Sales & MarketingRolets Jan 1979 - Apr 1980Greater New York City AreaRevamp lines and packaging for Snack Food company and positioned them in California Mexican ethnic market with objective of opening new manufacturing site in California in which ownership participation was offered. Company did not proceed with plans as prime exceeded 20%.
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General Manager, Western Hemisphere, Intl. Division Consumer ProductsBorden Sep 1970 - Jan 1979Greater New York City AreaProgressively greater resposibiility from Distrirbution department into World wide Product management then Area Sales Management and finally promoted to General Manager directing Consumer Food and Chemical products for Latin America,Canada, and Caribbean Unit. full EBITDA responsibilities . turning unit from decline to growth and over budget performance in less than a year. Approved all marketing campaigns and coordinated with agencies, incorporated non Borden product into product lines to supplement market positions and meet existing demand.
Tony Brea Skills
Tony Brea Education Details
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Bachelors, Business Administration.
Frequently Asked Questions about Tony Brea
What company does Tony Brea work for?
Tony Brea works for Vision Optics Llc
What is Tony Brea's role at the current company?
Tony Brea's current role is VP, Managing Director at Vision Optics LLC.
What is Tony Brea's email address?
Tony Brea's email address is to****@****ase.com
What is Tony Brea's direct phone number?
Tony Brea's direct phone number is +132025*****
What schools did Tony Brea attend?
Tony Brea attended City University Of New York-Baruch College, Borough Of Manhattan Community College.
What are some of Tony Brea's interests?
Tony Brea has interest in Poetry, Japan, International Business, Music And Arts.
What skills is Tony Brea known for?
Tony Brea has skills like Sales Management, Competitive Analysis, Marketing Strategy, Product Development, Strategy, Management, Product Launch, Sales, Start Ups, Marketing, Strategic Planning, Business Development.
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