Piaggio Group are the worlds 4th largest producer of Powered Two Wheelers. The company owns, produces and markets iconic brands such as Vespa, Moto Guzzi and Gilera (among others).I have been the Managing Director of the UK subsidiary since 2004 where my key responsibilities are the for the Groups volumes, market share and profitability in the UK market following the company's global strategy. Although Europe has become a smaller place, the individual market and network needs mean that… Show more Piaggio Group are the worlds 4th largest producer of Powered Two Wheelers. The company owns, produces and markets iconic brands such as Vespa, Moto Guzzi and Gilera (among others).I have been the Managing Director of the UK subsidiary since 2004 where my key responsibilities are the for the Groups volumes, market share and profitability in the UK market following the company's global strategy. Although Europe has become a smaller place, the individual market and network needs mean that a specific strategy is required to be successful in each European market. Heading up a team of 30 employees with a franchised dealer network of 130 retailers, Piaggio UK hold the number 1 position for market share (scooter segments) and have a total market placing of number 3 when compared to all manufacturers of PTW products.Our business is complex in terms of Brand position and management whereby all 6 brands are operated under a single organisational structure. As an obvious comparison you could say Piaggio are similar to the VW Group in terms of Brand Portfolio with the added complexity that a single team manages all. With the economic pressures facing the mature markets, Piaggio UK have adopted an evolutionary approach toward the organisational structure ensuring that in these fast moving and high pressured times, the business has the flexibility to address the opportunities and service levels needed for the end customer and our network partners. Show less

Operations Director for the Motorcycle Division