Tony Caudill Email & Phone Number

Greater Atlanta Metropolitan Area

Responsible for sales and service of Amtech EnCore ERP solution to new prospects throughout the United States and Canada in North America.

Greater Atlanta Metropolitan Area

Responsible for sales of IT Managed Services to existing customers throughout North America.

Atlanta Metropolitan Area

Responsible for sales and marketing of Advantzware ERP solution throughout North America.

Greater Atlanta Area

Directly responsible for selling the full portfolio of RICOH digital production printing equipment and software solutions to commercial print, franchise print, direct mail, fulfillment centers and graphic arts customers in the Atlanta areaHardware solutions include the complete suite of RICOH digital production presses as well as the Kodak Digimaster high-volume monochrome press and the Kodak NexPress high-end color press and a full line of bindery and finishing equipmentSoftware solution components include marketing solutions, digital asset management, online ordering, print MIS and production workflow solutions included in the RICOH TotalFlow suite of productsResponsible for conducting and presenting benchmark demonstrations, proposals and value propositions related to the production environments inside of the designated account base

Greater Atlanta Area

Serving as an independent consultant to commercial printing companies to assist them with implementing and improving the use of their business management and e-commerce solutions.

Jacksonville, Florida Area

Responsible for sales and support of Metrix Software in the southern half of the United States, including all of California.Worked closely with Metrix integration partners and resellers to support their efforts in selling the software as part of their own workflow portfolios.Served as a key member of the sales and marketing team at Metrix to help guide the company in best practices for marketing the product to the printing community in North America.Assisted in developing a sophisticated Return on Investment (ROI) analysis for the software as a tool for proving the value of the system and providing justification for its purchase by prospects.Represented Metrix at Graph Expo 2012, the largest printing trade show in North America and sold two systems on the show floor.

Served as a key member of the EFI Major Accounts sales team following the acquisition of Pace Systems Group by EFI, a publicly-traded corporation with over 2000 employees. Worked closely with all members of the sales team to share knowledge and acclimate them to the Pace Business Management Solution which was positioned as one of the benchmark products in the APPS division of EFI.Held overall responsibility for 16 major accounts including large commercial printing conglomerates with multiple locations, franchise print organizations with hundreds of privately-owned franchises and facilities management companies who manage internal print shops for fortune 500 companies.Organized and managed a legacy customer upgrade program in 2010 with the mission of selling upgrades and migrating customers with older EFI legacy systems into the newer technology platform offered by the Pace Business Management Solution.Planned and executed a partnership program with OEM channel partners to market and sell the Pace Business Management Solution through the channels under a reseller agreement.Trained a team of 20 sales professionals from one of our largest channel partners to demonstrate and sell the Pace solution based on ROI and value proposition.

Jacksonville, Fl

Positioned Pace Systems Group as a premier service provider for management information systems in the printing and graphic arts industry. Personally took part in growing the company from 14 employees in 1998 to 85 employees in 2008. Introduced innovative sales development programs to the company and recruited a team of sales professionals to fulfill the ideas. Administered the sales and marketing budget and time line, and issued decisions in close coordination with the company president regarding which territories to staff and what marketing projects to pursue at specific intervals during the year.Led new business development, sales oversight, new product marketing, and customer retention so the company could achieve significant growth and market presence. Projections for 2009 called for doubling the revenue of a successful year in 2008.Prepared and executed a Sales and Marketing Plan designed to bring a nationwide presence to a small but growing software company serving the printing and graphic arts industry.Guided the company in sales during extremely tough economic conditions following terrorist attacks on the United States in 2001.Personally achieved $2mm in new sales revenue in 2003 during the migration of the system from a character-based system to a browser-based system.Recruited, hired and trained a team of 12 sales professionals to cover North America in sales and marketing of the Pace System suite of products and services.Achieved a 75% win ratio against all competitors in 2007 and 2008 for deals in which we were involved.

Brunswick, Ga

Assumed the overall management responsibilities for the corporate printing division of a Fortune 1000 medical services company. Managed and grew a team of 25 employees to produce corporate printed materials during a period of growth when the company was acquiring other medical companies and adding facilities to our customer base. Researched and replaced the current computer management system and implemented a new system to facilitate the production, distribution management and costing of all printing projects though the operation.

Atlanta, Ga

Launched a specialty printing business as an entrepreneur in the bustling city of Atlanta. Built the business from scratch to over $1mm in annual revenue. Negotiated lease contracts, equipment purchases and bank financing while building a staff of employees and growing the customer base. Used technology to gain a competitive advantage.

Cartersville, Ga

Built career with this Fortune 500 Company based upon my education and experience in college. Learned and developed management skills while consistently and quickly moving up to higher levels of responsibility within the organization. Used problem solving skills and ingenuity to succeed in numerous process improvement projects. Drew upon personal social and teamwork skills to become a successful manager in a business critical department.