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15+ years of experience in customer experience, product planning, user-centered innovation, and consumer research. Experienced at planning and managing a global product portfolio, analyzing competitive intelligence, evaluating new business opportunities, and aligning new product development efforts to the business strategy and objectives. A top rated public speaker that specializes in educating and influencing executives and practitioners. An experienced team leader with a proven ability to partner with cross-functional teams to achieve business goals. Experienced in both corporate and consulting environments. Special expertise in experience design, design thinking, product and portfolio management, competitive intelligence, and qualitative research.
Sanofi
View- Website:
- sanofi.com
- Employees:
- 79369
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Head Of Consumer Experience ResearchSanofi Jun 2021 - PresentCambridge, Massachusetts, United States
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Associate Director, Customer Experience And InsightBiogen Sep 2017 - Jun 2021Cambridge, Massachusetts -
Principal AnalystForrester Jul 2015 - Aug 2017Responsible for representing Forrester as a global expert in the field of customer experience. My research coverage area includes experience design trends, CX best practices, customer journey mapping, innovation, and emerging technology.· Authored over 40 primary research reports on industry trends and best practices. Consistently rated as one of the Forrester’s top 10 analysts in terms of highest average readership. Achieved 192% of my client readership goal for 2016.· Facilitated over 20 CX design workshops for clients including TD Ameritrade, GM Financial, Blue Cross Blue Shield, TIAA-CREF, John Wiley, CVS, Biogen, Optum Health, Toyota, CEMEX, among others. Achieved 132% of my consulting goal for 2016. · Presented at over 20 conferences, events, and webinars. Consistently rated as a top Forrester speaker: #1 rated main stage speaker at CX SF 2016, #2 rated deep dive at CX NYC 2016, #3 rated Forrester main stage speaker at CX NYC 2016. · Coached and advised over 150 Forrester clients on CX best practices over the past five years. -
Senior AnalystForrester Research Jun 2012 - Jun 2015Cambridge, Ma
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Senior StrategistAltitude, Inc. Oct 2008 - Jun 2012Responsible for planning and leading client engagements to discover, define and develop new, innovative products across a variety of industries including consumer electronics, housewares, grid-scale energy storage, sportswear, and consumer packaged goods. · Facilitated an innovation workshop for the US Air Force to transform food services on Air Force bases world-wide; led to a wider investigation into how to transform recreation, fitness and support services for Airmen & families globally. Results presented to the Chief of Staff of the US Air Force in 2012.· Planned and facilitated research and ideation sessions aimed at generating new product concepts in an untapped professional sports market for a global athletic clothing and accessory company. · Planned and led an in-home diary study, prototype evaluation and multiple focus groups for a new consumer-oriented food storage & preservation appliance. Research highlighted key product requirements and consumer preferences to guide product design and development.· Led a cross-functional team including branding, industrial design and strategy disciplines to develop a global design trends presentation for a global kitchen appliance manufacturer.
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Technology PlannerMicrosoft 2007 - 2008Responsible for leading MSHW's technology platform planning effort with an emphasis on driving technological leadership throughout the product portfolio and securing buy-in and support from leadership, marketing, product management and engineering. · Lead multiple cross-functional teams to standardize technology platform planning, including a three-year ROI analysis for various platform options and product scenarios. · Partnered with Product Line Management to develop a common roadmap definition tool that standardized product roadmaps and key feature/platform planning across the organization. · Analyzed competitive and market intelligence to anticipate market trends and pricing changes. -
Strategy PlannerMicrosoft Corporation 2005 - 2007Functioned as an internal strategy consultant to drive group long-range planning projects, create a competitive intelligence capability, and introduce new tools and processes that enhance MSHW's planning capability.· Lead a cross-functional team to create a 5-year growth plan and re-establish a growth target of reaching $1B in revenue.· Systemically evaluated the market opportunity in 42 product categories by combining a quantitative study of Microsoft's brand acceptance and market sizing data to identify potential "honey pots" and partnering and/or licensing opportunities.· Launched a competitive intelligence program based on industry best practices to drive product and platform planning efforts; presented key findings to the senior management team.· Reframed an existing video communications strategy to identify new market opportunities and open the way for future category growth. · Developed a business case and proposal for MSHW to enter the digital photo frame market leveraging Microsoft Research assets and a partnership with a global consumer electronics manufacturer.
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Manager, Gsm Portfolio ManagementMotorola 2002 - 2005Responsible for leading Motorola's next generation GSM handset portfolio planning efforts and securing buy-in from senior management on the overall strategic direction and proposed product roadmap. · Chartered 26 new product teams representing 70 million units and $9 billion in revenue. · Worked with marketing, competitive intelligence, consumer insights and product management to translate market, consumer, and competitive information into new product opportunities. · Developed a financial model of the global handset market integrating a TAM forecast, consumer segmentation model and product mix analysis; model was adopted by all product groups and regions to identify & prioritize profit pools and guide high level product targeting decisions· Integrated a consumer segmentation and marketing strategy into an experience-based product category framework. Adopted across the division as its product planning and positioning framework. · Performed a quantitative product mix analysis to ensure proper portfolio balance across all price tiers and regions while maximizing overall market share and profitability.· Reviewed product programs at product review sessions to ensure products are meeting financial, business, and product objectives. -
Researcher, Accenture Technology LabsAccenture 1999 - 2002Tasked with identifying & understanding emerging technologies 3-5 years out and crafting prototypes, demonstrations and scenarios that facilitate discussions with Accenture clients centered on the future of their business. -
Director Of DesignCdnow 1995 - 1997Responsibile all aspects of planning, designing, developing and maintaining CDnow’s website and print media assets. Additional responsibilities included establishing, growing and managing CDnow’s Design Department and overseeing all hiring and coaching of design personnel.• Lead the design, development, and maintenance of CDnow flagship retail site serving over 500,000 customers and processing 5,000+ transactions daily ($17.4 million in 1997).• Increased site traffic by implementing a customer affiliates program that leveraged over 1000 music fan sites.• Developed and implemented corporate identity and brand experience that established CDnow as the #1 brand in online music retail.• Designed tools for building large-scale, dynamic, database-backed Web sites that decreased development cycle times by more than 50%.
Tony Costa Skills
Tony Costa Education Details
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Design Planning -
Semiotics, The Visual Arts -
Marketing Fundamentals
Frequently Asked Questions about Tony Costa
What company does Tony Costa work for?
Tony Costa works for Sanofi
What is Tony Costa's role at the current company?
Tony Costa's current role is Head of Consumer Experience Research at Sanofi.
What is Tony Costa's email address?
Tony Costa's email address is tc****@****mac.com
What is Tony Costa's direct phone number?
Tony Costa's direct phone number is +1 781-464*****
What schools did Tony Costa attend?
Tony Costa attended Illinois Institute Of Technology, Brown University, Kellogg Executive Education.
What skills is Tony Costa known for?
Tony Costa has skills like Strategy, Product Management, Market Research, Cross Functional Team Leadership, Competitive Analysis, Strategic Planning, Marketing Research, Product Innovation, Ethnography, Business Strategy, Customer Insight, User Experience.
Who are Tony Costa's colleagues?
Tony Costa's colleagues are Madhvi Nath, Fiona Gonot, Gabriella Cristóbal, Ellen Snell, María Luján Talavera, Beatrice Courtois, Greg Manassa.
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Tony Costa
San Diego Metropolitan Area8bumblebee.com, bumblebee.com, bumblebee.com, yahoo.com, yahoo.com, callawaygolf.com, callawaygolf.com, callawaygolf.com -
Tony Costa
Hoboken, Nj4spininfotech.com, syniverse.com, psttc.com, openvault.com2 +120167XXXXX
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Tony Costa
Greater Boston -
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