Tony D'Andrea, Mba

Tony D'Andrea, Mba Email and Phone Number

Director of Client Insights and Strategy @ National Golf Foundation
Jupiter, FL, US
Tony D'Andrea, Mba's Location
West Palm Beach, Florida, United States, United States
Tony D'Andrea, Mba's Contact Details

Tony D'Andrea, Mba work email

Tony D'Andrea, Mba personal email

About Tony D'Andrea, Mba

Growth-focused marketing insights and strategy leader with a strong track record in Fortune 200 CPG and digital media. My experience spans strategic planning, consumer insights, and brand development, consistently achieving sales and brand equity growth. Award judge and mentor, dedicated to fostering industry excellence. Background in anthropology and brand strategy, bringing a unique global perspective that blends data analytics and cultural insights to drive impactful strategies. Let's connect and explore opportunities!🔹Strategic Vision and Action: Active role in business prioritization with stakeholder alignment for business results.🔹Brand Positioning: Passionate about crafting spaces and narratives for competitive differentiation.🔹People Leadership: Manage and mentor up to 30 people through psychological safety and diversity champion.🔹Data-Driven Approach: Guide analytics, insights and measurement teams for optimization and growth opportunities.Skills | Areas of Expertise:Team Leadership & Vision | Strategic Thinker | Business Acumen | Stakeholder Management | Cross-Functional Collaboration | Problem-Solving | Marketing Planning | Brand Strategy | Innovation | Data Analysis | Trend Identification Market Research | Consumer Insights | Storytelling | Quantitative & Qualitative Methods | Nielsen | Circana IRI

Tony D'Andrea, Mba's Current Company Details
National Golf Foundation

National Golf Foundation

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Director of Client Insights and Strategy
Jupiter, FL, US
Tony D'Andrea, Mba Work Experience Details
  • National Golf Foundation
    Director Of Client Insights And Strategy
    National Golf Foundation
    Jupiter, Fl, Us
    View
  • General Mills
    Insights Manager - Strategy & Growth
    General Mills 2023 - Nov 2024
    Minneapolis, Minnesota, Us
    ▪ Develop macroeconomic analyses for C-level team uncovering growth drivers and opportunities in the US and international market.▪ Guide corporate strategy and startup teams on emerging trends and multicultural market opportunities.
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  • General Mills
    Marketing Manager - Multicultural Marketing, North America
    General Mills 2021 - 2023
    Minneapolis, Minnesota, Us
    ▪ Collaborated with senior leadership in strategic prioritization of $500 million multi-brand portfolio.▪ Led multicultural ad and shopper campaigns (14 people, 2 agencies, $5 million budget) reducing media costs and increasing sales (“exceptionally above industry benchmarks” per Nielsen consultants).▪ Increased financial accuracy by spearheading reporting initiatives with brand and finance teams.
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  • General Mills
    Insights Manager - Performance Marketing
    General Mills 2020 - 2021
    Minneapolis, Minnesota, Us
    ▪ Guided 50 digital advertising tests of multiple creative and audience sets, optimizing multi-million dollar media plans▪ Implemented “agile” work processes across marketing teams, reducing time-to-market signficantly▪ Devised new marketing strategy for aging adult consumers for the cereal category group
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  • Captura Group - Hispanic And Digital-First Full Service Agency
    Strategy Director (Kellogg'S)
    Captura Group - Hispanic And Digital-First Full Service Agency 2018 - 2020
    San Diego, Ca, Us
    For Kellogg's as sole/full-time client, I co-led all Hispanic marketing at 3 levels:▪ Market Strategy: business prioritization and go-to plans for multi-brand portfolio▪ Advertising: Integrated creative and media (digital, social, TV) with cultural/business insights▪ Shopper Activation: Advised co-branded partnerships (Disney, MLS), generating promo lifts
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  • Cars.Com
    Senior Insights Strategist
    Cars.Com 2016 - 2018
    Chicago, Illinois, Us
    ▪ Led all ad product research, identifying multi-million revenue streams in social media and ad blockers▪ Coordinated insights task force in the luxury category and presented results to clients, securing major media accounts▪ Informed rebranding strategy through segmentation & persona analyses, increasing site traffic with superior user experiences and media targeting
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  • Moroch
    Strategic Planning Director
    Moroch 2014 - 2016
    Dallas, Texas, Us
    Led brand planning for Hispanic and African American ad agencies (Inspire, Limegreen) for Sprint, Kia, and Stage Stores
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  • Publicis Groupe
    Senior Strategic Planner (Saatchi X)
    Publicis Groupe 2013 - 2013
    Paris, Ile De France, Fr
    ▪ Led shopper insights for P&G and Quaker activations, increasing shelf mobility in major channels.▪ Trained in shopper marketing frameworks.
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  • Paco Collective
    Strategic Planning Director
    Paco Collective 2011 - 2013
    Chicago, Illinois, Us
    ▪ Increased revenue by 20% by articulating opportunities for new clients as member of the agency leadership team.▪ Led insights and strategy for marketing & ad campaigns for Amway, Blue Cross Blue Shield, and BMO Bank.
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  • University Of Chicago
    Anthropologist
    University Of Chicago 2007 - 2011
    Chicago, Il, Us
    Designed and conducted international field research with publications on digital mobilities and innovation systems.
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Tony D'Andrea, Mba Skills

Strategy Advertising Marketing Strategy Market Research Customer Insight Marketing Marketing Research Strategic Planning Creative Direction Anthropology Entrepreneurship Integrated Marketing Qualitative Research Brand Management Digital Strategy Leadership Latin America Brand Development Digital Marketing Brand Architecture Marketing Communications Multicultural Competitive Analysis Digital Media Management Consumer Insights Data Analysis Consumer Behaviour Business Strategy Strategic Communications Business Development Consumer Insight Social Media Marketing Creative Development Management Consulting Strategic Thinking Thought Leadership Strategic Insights Brand Strategy Brand Positioning Strategies Creative Strategy Account Planning Strategic Consulting Brand Marketing Growth Strategies Mergers And Acquisitions Internet Innovation Systems Global Insights Strategic Leadership Ethnography Brazilian Portuguese

Tony D'Andrea, Mba Education Details

  • University Of Chicago
    University Of Chicago
    Anthropology
  • University Of Wales
    University Of Wales
    Master Of Business Administration - Mba
  • Stanford University Graduate School Of Business
    Stanford University Graduate School Of Business
    Corporate Innovation
  • Federal University Of Rio De Janeiro
    Federal University Of Rio De Janeiro
    Bachelor Of Business Administration - Bba

Frequently Asked Questions about Tony D'Andrea, Mba

What company does Tony D'Andrea, Mba work for?

Tony D'Andrea, Mba works for National Golf Foundation

What is Tony D'Andrea, Mba's role at the current company?

Tony D'Andrea, Mba's current role is Director of Client Insights and Strategy.

What is Tony D'Andrea, Mba's email address?

Tony D'Andrea, Mba's email address is an****@****hoo.com

What schools did Tony D'Andrea, Mba attend?

Tony D'Andrea, Mba attended University Of Chicago, University Of Wales, Stanford University Graduate School Of Business, Federal University Of Rio De Janeiro.

What are some of Tony D'Andrea, Mba's interests?

Tony D'Andrea, Mba has interest in Science And Technology, Social Services, Arts And Culture, Economic Empowerment.

What skills is Tony D'Andrea, Mba known for?

Tony D'Andrea, Mba has skills like Strategy, Advertising, Marketing Strategy, Market Research, Customer Insight, Marketing, Marketing Research, Strategic Planning, Creative Direction, Anthropology, Entrepreneurship, Integrated Marketing.

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