Tony Franklin Email and Phone Number

Tony Franklin is VP, of Advertising Sales, and Client Partnerships at DIRECTV. Tony is a seasoned professional with over 26 years of media experience leading teams and driving innovation, revenue & and transformation across sales organizations. Tony has a long and successful record of coaching and building high-performing sales teams.Tony has been with the AT&T Family since 2020 (Xandr/WarnerBros Discovery/DIRECTV). In his current role, he is responsible for driving advertising revenue from Holding Companies as well as Independent/Mid-Market Agencies and Clients for DIRECTV and DIRECTV STREAM products and solutions.Throughout his career, Tony has worked in TV, Print, and Digital Advertising Sales. Tony started his career in 1997 as an Account Executive selling Cable TV advertising for TCI Media Services and Cablevision Rainbow Advertising. In 2000, he served as the National Sales Manager for 6 years at the Newspaper Advertising Rep Firm Newspapers First, leading a team of Account Executives to drive national print advertising sales revenue for 40-Major Newspapers across the country.In his last 16 years, he has been on the digital side, where he served as VP, of Regional Sales at Undertone from 2007-2012 where he developed a sales team from scratch to help take Undertone from a $15M business to over $150M. Tony also worked as EVP, of Sales at The RGM Group and Sr. Executive Director Digital, at Viamedia, where his primary duties were to train Account Executives to sell TV and Digital advertising together and grow digital revenue.2017 Tony started at the European Programmatic Rich Media Advertising company JustPremium as VP, Sales/Country Manager to build out the U.S. Sales and Account Management operations.In March 2020, Tony started at Xandr as VP, of Sales, responsible for hiring, training, and coaching, as well as developing and implementing the company’s Go-To-Market CTV/OTT Sales strategy to drive revenue and grow market share in the mid-market region. After AT&T moved the Xandr Media Sales Teams to WarnerMedia Sales. He had a similar role at WarnerMedia, where he helped drive digital revenue across the WM properties and assisted in the launch of HBO Max with ads. Specialties: Advertising & Data across media platforms - Digital, Linear, CTV. Training/Coaching Sales Teams/Consultative Selling.