1. Create and implement effective direct sales strategies and lead nationwide sales team.2. Develop competencies and processes required to create an effective and efficient sales organization.3. Provide leadership through effective communication, leadership and development, while comparing sales results to goals and taking appropriate action to correct when necessary.4. Provide sales management, budget control, and incentive planning.5. Ensure effective hiring, orientation, training, development and retention of sales staff. 6. Manage the sales team to meet/exceed monthly, quarterly and annual sales forecasts.7. Establish effective relationships and collaborations with other departments (Warehouse, Production, Finance, Customer Service, etc.) to address key business issues and opportunities.8. Maintain competitive knowledge to create and adjust sales strategies.