Worked with executive leadership to create solicitation and year-round engagement strategies with assigned accounts to retain current and attract new donors in order to increase revenue and overall engagementDeveloped and implemented communication strategies to target audience that align with organization’s mission Analyzed and improved brand positioning in the market to increase revenue, community engagement and participation in national events

Created a national research plan to test and validate new product concepts with end-usersAnalyzed market trends and competitor product offerings in multi-channel web traffic and rankingsConducted research to identify commercial opportunities and industry trends from a recent company acquisitionIdeated with web team to create compare feature to cross-sell on website and improve SEO

Managed the development and launch process of product line through collaboration with global Engineering, Manufacturing, Finance and Product Safety groupsConducted end-user market research to understand industry and consumer factors affecting product strategies and champion insights to the rest of the organizationStrategized differentiation plans for retail and industrial channels to provide the right products to the right customersTrained and educated sales teams on new product launches by defining overarching product messaging (e.g., demos, sell sheets, social media)

Drove revenue growth through increased client participation of proficiency testing module products and lab accreditation programsResearched institutions and analyzed historical product purchases to recommend related products and services Created and managed a monthly dashboard to provide updates to stakeholders on department performance and goal tracking Provided segmentation guidelines of clients to implement targeted marketing strategies

Developed the foundations of the North American Home Appliance division’s marcom strategy and strategic positioning through primary and secondary consumer/market researchDesigned and executed custom quantitative and qualitative consumer research studies (new concept acceptability, ease of use, competitor benchmarking, etc.)Created and validated product USP hierarchy and Product Road Maps by analyzing market and competitive landscape with internal capabilities Collaborated cross-functionally in synergistic efforts with Marketing, Engineering and Sales teams and applying insights and findings to key decisions

Analyzed and synthesized reports (market trend, customer satisfaction, syndicated, etc) and tracked sales and market share data Evaluated current marketing activity by collecting and analyzing consumer/salesman feedback through in-home/store visits Developed brand differentiation strategy (OEM vs. LG brand) by identifying and describing target consumers through ethnographic testingSought out new business opportunities within OEM and LG brand that created win-win situations for both brands