Tony Mason

Tony Mason Email and Phone Number

SaaS Sales & Marketing Manager | Business Development Manager | Automotive Technology | Increasing profitable revenue @ Elcome
wiltshire, wiltshire, united kingdom
Tony Mason's Location
Maidstone, England, United Kingdom, United Kingdom
About Tony Mason

Sales and marketing expert, with 20+ years’ experience in all aspects of sales, specialising in automotive technology. A proven closer, I build high-quality, long-term relationships with leadership-level prospects and customers. I am known for my expertise in software, SaaS, product management, and eCommerce solutions, where a long sales cycle is typical and patience and diligence are necessary. I am resilient and determined, and enjoy a consultative, educational approach to resolving their problems that helps me land and expand revenue opportunities.Passionate about all things Automotive, technology, UX, achieving results and helping businesses grow.CORE SKILLS AND EXPERTISESaaS Solutions * Automotive Sector * Account Management * Product Demonstration * Contract Renewal * Relationship Building * Business Development * Marketing Campaigns *Data Analysis * Vehicle Parts Data * People Management * Coaching and Mentoring *Sales Training * Consultative Approach * Long Sales Cycles * Process Improvement

Tony Mason's Current Company Details
Elcome

Elcome

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SaaS Sales & Marketing Manager | Business Development Manager | Automotive Technology | Increasing profitable revenue
wiltshire, wiltshire, united kingdom
Website:
elcome.co.uk
Employees:
41
Tony Mason Work Experience Details
  • Elcome
    Business Development Manager
    Elcome Mar 2024 - Present
  • Trade Classics
    Business Development Manager
    Trade Classics Mar 2022 - Dec 2023
    Hired to breathe new life into this online classic and performance vehicle auction service provider, and create and execute a new sales growth strategy. Reporting to the CEO.Pivoted sales strategy that led to consignment of £3.1M+ worth of cars inside 12 months, took the channel from zero to £1.3M in online sales, and increased revenue by 20% in first year.
  • Career Break
    Career Break
    Career Break Jan 2021 - Feb 2022
    Took decision to take time out to spend time with my young family whilst considering career options. Undertook a Graphic Design training programme with Shillington Education, to become competent at design both for print and digital media, and produce a full portfolio of work. Competent in design software understanding UX and UI.
  • Sparta Evolution
    European Sales Manager
    Sparta Evolution Mar 2020 - Dec 2020
    United Kingdom
    Approached to act as UK/European ‘first feet’, establish the business, and sell into the fast road and motorsport sectors. Developed sales and multi-channel marketing strategy for new country entry and began deploymentSubsidiary of the Korean Mando Corporation, an OE manufacturer of braking systems, supplying OE to Hyundai and Kia amongst others. Sparta offer a market leading portfolio of high performance braking systems and brake upgrade kits, 4 and 6 piston forged calipers, 2… Show more Approached to act as UK/European ‘first feet’, establish the business, and sell into the fast road and motorsport sectors. Developed sales and multi-channel marketing strategy for new country entry and began deploymentSubsidiary of the Korean Mando Corporation, an OE manufacturer of braking systems, supplying OE to Hyundai and Kia amongst others. Sparta offer a market leading portfolio of high performance braking systems and brake upgrade kits, 4 and 6 piston forged calipers, 2 piece rotors, with floating hats as well as high performance brake hoses. Show less
  • Mam Software
    Sales Manager - Data And Ecommerce
    Mam Software Jan 2013 - Dec 2019
    SaaS catalogue data and ordering solutions, VRM services and XML data feeds to the automotive manufacturing sector.Drove sector adoption of MAM, and built trust in the automotive aftermarket and part manufacturers whilst securing new business sales. Part concept, part solution sell.Won 100+ new accounts with major parts manufacturers growing sales by £300K ARR/year.Used Salesforce CRM for campaign planning, record keeping, forecasting, and MI reporting.Collaborated with… Show more SaaS catalogue data and ordering solutions, VRM services and XML data feeds to the automotive manufacturing sector.Drove sector adoption of MAM, and built trust in the automotive aftermarket and part manufacturers whilst securing new business sales. Part concept, part solution sell.Won 100+ new accounts with major parts manufacturers growing sales by £300K ARR/year.Used Salesforce CRM for campaign planning, record keeping, forecasting, and MI reporting.Collaborated with UK and European data suppliers to improve catalogue quality, accuracy, and effectiveness.Achieved more than 80% Autocat V8 Data compliance across hundreds of data suppliers. Show less
  • Sogefi Group
    Area Sales Manager
    Sogefi Group Feb 2011 - Dec 2012
    Sold market-leading product into motor factors and distributors, including major UK buying groups and independents. Area responsibility of in excess of £8M in revenue.Portfolio of 150+ accounts, including key customers from all the UK Buying Groups - IFA / GAU / UAN / UKPA / PDP etcGrew business through analysing opportunities across the account base.Ring-fenced business to stop leakage of all UK major independent buying groups. Brand Promotion Via Trade Shows, product… Show more Sold market-leading product into motor factors and distributors, including major UK buying groups and independents. Area responsibility of in excess of £8M in revenue.Portfolio of 150+ accounts, including key customers from all the UK Buying Groups - IFA / GAU / UAN / UKPA / PDP etcGrew business through analysing opportunities across the account base.Ring-fenced business to stop leakage of all UK major independent buying groups. Brand Promotion Via Trade Shows, product demonstration and marketing. Show less
  • Alcar Wheelright
    Business Development Manager
    Alcar Wheelright Mar 2008 - Dec 2010
    Grew sales by 120k year on year, with an area worth £850,000.
  • Euro Car Parts Ltd.
    Product Marketing Manager
    Euro Car Parts Ltd. 2006 - 2008
    Responsible for the following marketing of multiple product groups across the ECP range.Oversaw maintenance of the internal Kerridge System, creating and modifying part numbers and pricing.
  • Orpheus Aftermarket
    Trade Sales Development Manager
    Orpheus Aftermarket 2005 - 2006
    Grew regional sales by 15% yoy.
  • Automotive Distributors Ltd (Adl)
    Business Development Manager
    Automotive Distributors Ltd (Adl) 1999 - 2004
    Progressed to a Business Development Manager role, achieving sales of £100k in 12 months from a range of specialist performance braking products.This final project involved setting up an e commerce website, marketing a brand new product range and brand name in the UK, through national advertising and online marketing. Developing the business both through retail (end user sales) and via a network of wholesale customers.

Frequently Asked Questions about Tony Mason

What company does Tony Mason work for?

Tony Mason works for Elcome

What is Tony Mason's role at the current company?

Tony Mason's current role is SaaS Sales & Marketing Manager | Business Development Manager | Automotive Technology | Increasing profitable revenue.

Who are Tony Mason's colleagues?

Tony Mason's colleagues are Kirstie Hulse, Tony Dodd, Andrew Hargreaves, Dan Adams, Marzena Kornaga, Neeraj Bisht, Tim Entwistle.

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