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Organized, developed, managed, and performed as a member of live musical groups playing popular music at private events and venues across the southeastDiversified revenues by capitalizing on expertise in entertainment, communications, and management to spin off a recording studio to produce, market, and sell the band's CDs and other productsNegotiated contracts, scheduled bookings, planned travel logistics, and handled all administrative matters regarding appearances at colleges, universities, resorts, clubs, wedding receptions, and other events Demonstrated flexibility and performed with grace under pressure while dealing with diverse audiences, resolving technical problems, and resolving personnel and administrative issues while on the road Created and pitched original songs and creative jingles to key decision makers in the music industry, e.g.: * Wrote pieces used in a variety of TV shows in worldwide syndication on Fox Kids Network and UPN * Wrote and produced an original No Smoking song to discourage adolescent smoking that was nationally distributed and endorsed by Florida Governor Lawton Chiles

Recruited by the president to assume a newly created position focused on developing the Outside Sales Division of an industry leader that earned state-wide recognition as the 2004 Florida Retailer of the Year:Quickly learned a new field and took charge of existing accounts, demonstrating sound product knowledge of an array of catalog items and skillfulness in sourcing special orders to expand relationships and develop new businessDelivered immediate results, building a consistent record of achievement and exceeding corporate expectations in promoting the sale of a diversity of custom-order promotional items and apparel, which has included: *Applied expertise in cross-selling and up-selling that has been instrumental in growing the number of key accounts from 30 to 200+ within two years, an increase of 567% *Recognized as a four-time winner of the Salesperson of the Quarter Award *Established new personal sales records for three consecutive quarters in 2004 *Contributed to team efforts in generating record sales figures for 10 consecutive quarters *Earned corporate-wide recognition as the leader in Customer Satisfaction RatingsManage communication with corporations, associations, government agencies, nonprofit groups, and educational institutions, selling on the local level to organizations with locations and events across the southeastern U.S.Aggressively prospect for business by conducting market research and networking with the chamber of commerce, professional associations, and community organizations to build strategic relationships and generate leadsManage all aspects of the account life cycle, from initial contact and assessing goals through developing solutions, delivering presentations, preparing price quotes, negotiating contracts, and following through to assure satisfaction

, as one of only 20 staff members nationwide selected for admission into the Executive Training Program, completing advanced marketing, management, and decision making programsDevised, implemented, and evaluated the effectiveness of marketing strategies to enhance the newspaper's visibility, increase circulation, and compete effectively with broadcast, online, and other print mediaWorked with upper management to recruit, screen, organize, schedule, and supervise teams of six field sales representatives conducting intensive house-to-house sales blitzes and operating as independent contractorsDeveloped incentives to motivate field representatives, created value-added promotions to capture the attention of consumers, and cultivated strategic relationships that included acting as a corporate partner to area schools Designed routes targeting prime areas of the community to attract new subscribers, delegated assignments, allocated resources, and monitored activities to assure accountability and attain performance goals Page One of TwoAnthony J. O'Donnell

Developed concepts and researched ideas to write, produce, and co-host Fox Kid's Club vignettes to educate and entertain children using 60-second segments that were locally produced and aired nationally on network affiliates Cultivated a high level of visibility throughout the Tallahassee community and surrounding areas; became an in-demand speaker who was regularly invited to appear in elementary, middle, and high school programsHosted the Say No to Drugs Red Ribbon Rally for the North Florida Region in 1998, emceeing a program that attracted an audience of 15,000+ middle and high school children to the Tallahassee