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An experienced business strategist, marketing innovator and entrepreneur.Created and developed strategy function within Unilever, generating coherent and actionable plans within categories, regions and corporation overall. A consultant to major Fortune 500 firms, as well as numerous innovative smaller enterprises, in the US and Europe. A pioneer in the digital space as Chair of Unilever’s Interactive Brand Center in the 1990s. A co-founder of Poptent, which redefined how to make, test and share authentic and relevant video content for social media and broadcast.Specialties: business strategy, with a special expertise in leveraging marketing and technological innovation in a dynamic economic environment.
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PrincipalStrategic DynamicsNew York, Ny, Us -
Advisory Board MemberPleese Cheese Jul 2023 - PresentNew York City, Ny, Us -
PrincipalStrategic Dynamics 2001 - PresentConsultant focused on helping companies develop marketing and business strategies in dynamic markets. Working primarily top-to-top, have provided strategy support to Fortune 500 companies, tech startups and nonprofits. helping to shape priorities and to develop new business and marketing models.
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Member, Science And Business Advisory BoardNano Terra, Inc Oct 2015 - Oct 2019
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Co-Founder And EvpPoptent Feb 2007 - Apr 2014Philadelphia, Pennsylvania, UsCo-founder of market leading provider of crowdsourced video content that has redefined how to make, test and share authentic and relevant video content for social media and broadcast. As EVP, led client facing side of business, building relationships and helping develop a business model to address complex marketing and institutional constraints. -
Adjunct ProfessorColumbia University Graduate School Of Business 2003 - 2007New York, Ny, UsTaught Global Marketing to students in MBA and Executive MBA programs. -
Chair, Interactive Brand CenterUnilever 1997 - 2001Blackfriars, London, GbFounder and Chaired Unilever’s Interactive Brand Center, helping lead Unilever into the digital age, creating alliances and new ventures to access new capabilities and working with brands to build digital media strategies and grow new business models. -
Head Of Corporate StrategyUnilever 1991 - 1996Blackfriars, London, GbCreated new group to work for Unilever CEO to lead development of first formal corporate strategy. Supported CEO in assessment and follow through on strategies, priorities and implementation, including acquisitions/divestments and major initiatives in new and established markets. -
Senior ManagerUnilever 1985 - 1991Blackfriars, London, GbHelped build internal marketing/strategic consultancy. Advised and developed global competitive strategies for major brands and categories. Served as Chief Economist, advising Corporate Board on economic issues and representing Unilever externally. -
Affiliated ProfessorLondon Business School 1990 - 1996London, GbLectured on Business Strategy and Management of Technology, in Sloan, MBA and Executive Education programs.Also served on Editorial Board of Business Strategy Review.
Tony Romeo Skills
Tony Romeo Education Details
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The Johns Hopkins UniversityB.A. -
University Of PennsylvaniaEconomics
Frequently Asked Questions about Tony Romeo
What company does Tony Romeo work for?
Tony Romeo works for Strategic Dynamics
What is Tony Romeo's role at the current company?
Tony Romeo's current role is Principal.
What is Tony Romeo's email address?
Tony Romeo's email address is aa****@****epc.com
What is Tony Romeo's direct phone number?
Tony Romeo's direct phone number is +164620*****
What schools did Tony Romeo attend?
Tony Romeo attended The Johns Hopkins University, University Of Pennsylvania.
What skills is Tony Romeo known for?
Tony Romeo has skills like Marketing, Strategy, Digital Marketing, Integrated Marketing, Entrepreneurship, Marketing Strategy, Business Strategy, Digital Media, Social Media, Leadership, Digital Strategy, Mobile Marketing.
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