Copyright Evaluation and Sales:Assessed and evaluated copyright content (novels, comics, animations) and provided market-based recommendations for acquisitions.Successfully sold over 10 copyrights within two years, generating over 70 million RMB in sales.Established strong collaborations with renowned directors, producers, and artists including Jia Zhangke, Jiang Wen, Cao Baoping, and more.Project Incubation and Advancement:Led the preparation and incubation of film projects, coordinating screenwriters, producers, funding, and actors.Participated in investment decisions for films.Artist Business Management:Managed business affairs for company artists, including film projects, variety shows, and events.Expanded business cooperation for artists, including endorsements, social media partnerships, and KOL collaborations.Achieved annual revenue exceeding 30 million RMB.Coordinated with platforms, brands, and MCN agencies for artist social media and content releases.

Brand Management and Event Organization:Managed the Shanghai International Film Festival brand for three consecutive years, focusing on brand rejuvenation.Organized large-scale events such as opening and closing ceremonies, accumulating extensive event management experience.Planned sub-events like the Internet Film Summit and Short Video Exploration Unit, overseeing event regulations, guest invitations, work collection, and venue cooperation.Derivative Products and Brand Collaborations:Developed derivative products for the Shanghai International Film Festival, collaborating with ceramic artists like Xiang Jing and Tim Burton.Sponsorship and Media Cooperation:Managed sponsorship deals with Alibaba Pictures, Tencent, ByteDance, Bilibili, and more, securing annual sponsorships exceeding 50 million RMB.Oversaw media cooperation across platforms, ensuring effective and consistent media publicity.Government Relations:Maintained good relationships with the Shanghai Municipal Bureau of Culture, district propaganda departments, and large event venues.

Cinema Chain Management:Managed cinema chains including Hengdian, CGV, Shanghai Film Group, and more, covering over 500 cinemas.Film Distribution Operations:Distributed over 10 films, with total box office revenue exceeding 5 billion RMB.Creative Planning and Event Organization:Planned and organized online self-media promotions, managing media relations and project implementation.Managed projects like "Simple Life Festival," "Wuzhen Theater Festival," "Strawberry Music Festival," and concerts for Jacky Cheung and A-mei, with total participation exceeding 1 million.

I am proud of being one of the participants of the Shanghai World EXPO. I was mainly responsible for sponsorship, event marketing and special projects. My duties included: Represented the Bureau to negotiate terms and conditions, sponsorship fees and form of sponsorship with potential sponsors Designed the sponsorship objective, form of sponsorship and set the sponsorship fees for key accounts, including China Eastern Airlines, Greenland Group, Tencent, CISCO System, COFCO, China Travel Services (Hong Kong), Oulin etc. Drafted, reviewed and executed the sponship agreement Organised the signing ceremony, press conference, or announcement based on the level of sponsorship for newly signed sponsors Planned, designed and organized activities and events for the sponsors according to the sponsorship agreement Participated in the promotional activities of Shanghai World EXPO in conjunction with Government activities, media, and sponsors to increase the branding value and awareness of “Shanghai World EXPO” as well as the exposure of the sponsors’ corporate identity Coordinated the mayor of Shanghai, senior government officials, business leaders and celebrities to participate in the sponsored key functions, events and activities and handled the public relation works for these activities Designed and maintained the database system for all sales, marketing, event marketing and sponsorship activities.  Managed the budget, costing and revenue forecast for all sponsorship activities and all related adminstrative works Designed and organized special sposnrhip programs for opening and closing ceremonies of Shanghai World EXPO

Distributor and Major Client Management:Managed five qualified distributors in Shanghai, responsible for sales strategy and channel coordination.Sales Business Expansion:Expanded new industries and potential distributors, responsible for the annual electronics exhibition at the International Exhibition Center.