Tony Smith

Tony Smith Email and Phone Number

Chief Product Officer | Go To Market Strategy | CEO | Board Member | Servant-Leader |Mastering Client Relationships |Exceeding Revenue Goals @ Providence, UT, US
Providence, UT, US
Tony Smith's Location
Providence, Utah, United States, United States
About Tony Smith

As the Chief Product Officer at iFIT, I steered our team through a dynamic landscape, championing corporate strategy and new business development. The collective efforts produced significant increases in both hardware and subscription revenues, a testament to the effectiveness of our innovative approach. In my role, I emphasized process improvements, ensuring that each product not only met but exceeded market expectations. Harnessing my skills in strategic planning, servant-leading, and improving the user experience, I successfully contributed to transforming iFit into a connected health and fitness powerhouse.My approach is defined by a relentless pursuit of excellence, a passion for cultivating client relationships, and a dedication to driving revenue growth across multiple product categories and distribution channels.

Tony Smith's Current Company Details
S2-Advisors

S2-Advisors

Chief Product Officer | Go To Market Strategy | CEO | Board Member | Servant-Leader |Mastering Client Relationships |Exceeding Revenue Goals
Providence, UT, US
Tony Smith Work Experience Details
  • S2-Advisors
    S2-Advisors
    Providence, Ut, Us
  • Ifit
    Chief Product Officer
    Ifit Jun 2012 - Aug 2022
    • Orchestrated global business strategy for multi-branded, multi-category products, resulting in 2x increase in hardware revenues and 25x increase in subscription revenues.• Led merchandising, product development, and sales teams to capture significant market share and achieve 1800 basis point margin improvement.• Transformed company into a subscription model and connected fitness platform, applying for over 340 utility and design patents.
  • Ifit
    Vp Of Global Merchandising
    Ifit Feb 2004 - May 2012
    • Led global merchandising team for Nordic-Track, Pro-Form, Weider, Weslo, and Freemotion, driving 600 basis points gross margin increase.• Managed $30 million budget for merchandising and R&D efforts.• Partnered with cross-functional teams to increase EBITDA by 50% annually from 2005-2011.
  • Ifit
    Sr National Sales Director
    Ifit Jun 1996 - Mar 2004
    • Increased revenue by 300% across multiple distribution channels including sporting goods, discount, catalog, and TV shopping.• Developed and maintained strong relationships with stakeholders to enhance business rapport.• Implemented strategic sales tactics to drive growth and market penetration.
  • Ifit
    Regional Sales Manager
    Ifit Jun 1994 - May 1996
    Responsible for the profitable revenue growth of the TV shopping distribution channel.
  • Altra Running, A Vf Company
    Chief Executive Officer
    Altra Running, A Vf Company Apr 2011 - Jun 2018
    Denver, Colorado, Us
    • Led the successful start-up and launch of Altra Running, a specialty run footwear brand.• Drove profitable revenue growth of $65 million in 7 years through exceptional leadership and entrepreneurial skills of my team.• Oversaw the asset sale process of the brand, resulting in a successful exit to the VF Corp.

Tony Smith Education Details

  • University Of Utah
    University Of Utah
    Communications

Frequently Asked Questions about Tony Smith

What company does Tony Smith work for?

Tony Smith works for S2-Advisors

What is Tony Smith's role at the current company?

Tony Smith's current role is Chief Product Officer | Go To Market Strategy | CEO | Board Member | Servant-Leader |Mastering Client Relationships |Exceeding Revenue Goals.

What schools did Tony Smith attend?

Tony Smith attended University Of Utah.

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