As the Chief Product Officer at iFIT, I steered our team through a dynamic landscape, championing corporate strategy and new business development. The collective efforts produced significant increases in both hardware and subscription revenues, a testament to the effectiveness of our innovative approach. In my role, I emphasized process improvements, ensuring that each product not only met but exceeded market expectations. Harnessing my skills in strategic planning, servant-leading, and improving the user experience, I successfully contributed to transforming iFit into a connected health and fitness powerhouse.My approach is defined by a relentless pursuit of excellence, a passion for cultivating client relationships, and a dedication to driving revenue growth across multiple product categories and distribution channels.
S2-Advisors
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S2-AdvisorsProvidence, Ut, Us
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Chief Product OfficerIfit Jun 2012 - Aug 2022• Orchestrated global business strategy for multi-branded, multi-category products, resulting in 2x increase in hardware revenues and 25x increase in subscription revenues.• Led merchandising, product development, and sales teams to capture significant market share and achieve 1800 basis point margin improvement.• Transformed company into a subscription model and connected fitness platform, applying for over 340 utility and design patents. -
Vp Of Global MerchandisingIfit Feb 2004 - May 2012• Led global merchandising team for Nordic-Track, Pro-Form, Weider, Weslo, and Freemotion, driving 600 basis points gross margin increase.• Managed $30 million budget for merchandising and R&D efforts.• Partnered with cross-functional teams to increase EBITDA by 50% annually from 2005-2011. -
Sr National Sales DirectorIfit Jun 1996 - Mar 2004• Increased revenue by 300% across multiple distribution channels including sporting goods, discount, catalog, and TV shopping.• Developed and maintained strong relationships with stakeholders to enhance business rapport.• Implemented strategic sales tactics to drive growth and market penetration. -
Regional Sales ManagerIfit Jun 1994 - May 1996Responsible for the profitable revenue growth of the TV shopping distribution channel. -
Chief Executive OfficerAltra Running, A Vf Company Apr 2011 - Jun 2018Denver, Colorado, Us• Led the successful start-up and launch of Altra Running, a specialty run footwear brand.• Drove profitable revenue growth of $65 million in 7 years through exceptional leadership and entrepreneurial skills of my team.• Oversaw the asset sale process of the brand, resulting in a successful exit to the VF Corp.
Tony Smith Education Details
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University Of UtahCommunications
Frequently Asked Questions about Tony Smith
What company does Tony Smith work for?
Tony Smith works for S2-Advisors
What is Tony Smith's role at the current company?
Tony Smith's current role is Chief Product Officer | Go To Market Strategy | CEO | Board Member | Servant-Leader |Mastering Client Relationships |Exceeding Revenue Goals.
What schools did Tony Smith attend?
Tony Smith attended University Of Utah.
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