Tony Warren Email and Phone Number

Delivering brand and integrated marketing campaigns for various UK businesses

Delivered a refreshing rebrand of Softpawa's betPawa brand in Europe and across 6 territories in Africa, gaining board approval on the rebrand and delivering betPawa’s internal Brand Book. Then drove betPawa’s rebrand launch and integrated marketing strategies across Africa. Also Oversaw all aspects of betPawa’s day to day marketing, establishing and controlling annual overall marketing budgets against targets, this covered planning betPawa's 2020 media plan across 6 territories.Supporting this challenge meant I engaged and employed external UK creative, media and PR agencies, at the same time created betPawa’s in-house creative unit in London and marketing teams in Estonia.Innovation wise Introduced and delivered deep, ongoing test and learn projects with Facebook in Dublin, built Google relationship and delivered Adwords strategy in test territory and redefined the purpose of SEO within betPawa.

On securing the contract, I led a 40-strong team of internal agency staff to work collaboratively in supporting the creation of integrated marketing campaigns for multiple engagement channels. This included client campaigns across 22 countries to target the right customers at the right time using 2-year communications plans. I reviewed potential agency partners in Europe and the Middle East to source additional marketing services and built a preferred supplier base. I spearheaded the rebrand of OSN with inspirational work which gained board approval and created warmth towards the brand across the 22 Middle Eastern countries, including innovative multi-channel marketing campaigns. This is in addition to restructuring the multi-national creative unit to improve performance.

Initially as Digital and Direct (DAD), I established and developed one of the UK’s most successful integrated agencies globally with over 350+ staff and a global integrated creative unit of over 100. Expansion covered Europe, the Far East, Australia and the USA. I provided strategic direction for the business and built a global client list with notable, high profile brands, which expanded following successful integration of SapientNitro into the business. Further expansion came with technology-based creative work, including content for global websites and sophisticated experiential social projects, eventually over 15k of work was passing through the business annually. Due to client growth and exceptional work, the business won an industry-leading award, contributed to increased client customer engagement, established creative teams internally for clients and enabled successful launch of new products. Further details are available.

Part time Road Crew across the North of England and London for Motörhead (Ace of Spades Tour), Ozzy Osbourne (Blizzard of Oz Tour), Kraftwerk (Model Tour), Saxon (Wheels of Steel Tour), Girlschool (Hit and Run Tour), The Tubes (Hammersmith), Reading Rock Festival 1981, and Port Vale Festival plus others.