Tony Watson

Tony Watson Email and Phone Number

General Manager EMEA at Treasury Premium Brands @ Treasury Wine Estates
Tony Watson's Location
Surbiton, England, United Kingdom, United Kingdom
Tony Watson's Contact Details

Tony Watson personal email

n/a
About Tony Watson

A customer focused and respected Managing Director with multi-channel experience who has a track record of consistent performance delivery. An effective leader who sets clear direction for his team based upon a combination of outstanding judgement and strong industry insight.EXPERTISE-Extensive experience of managing large and complex customers across all trade channels and of building strong, enduring and mutually beneficial relationships. -Deep understanding of the alcoholic drink sector and the drivers of performance ensuring the development of robust and relevant commercial plans.-Highly effective P&L management with proven impact on business profitability from driving customer, brand and product mix and implementing promotional optimisation initiatives. -Strong sales team leadership, providing consistent direction and clear prioritisation of focus areas to ensure motivation levels are maximised whilst delivering on performance commitments. -Adept at leveraging experience to maximum effect by exercising strong judgement and influencing skills, supported by incisive decision making, to ensure high quality commercial plans are created and executed.

Tony Watson's Current Company Details
Treasury Wine Estates

Treasury Wine Estates

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General Manager EMEA at Treasury Premium Brands
Tony Watson Work Experience Details
  • Treasury Wine Estates
    General Manager Treasury Premium Brands Emea
    Treasury Wine Estates Jul 2021 - Present
    Melbourne, Victoria, Au
  • Treasury Wine Estates
    Commercial Director Uk & I
    Treasury Wine Estates Dec 2018 - Jul 2021
    Melbourne, Victoria, Au
  • Atom 77 Limited
    Consultant
    Atom 77 Limited Aug 2018 - Jul 2021
  • The Orchard Pig Ltd
    Managing Director
    The Orchard Pig Ltd Aug 2017 - Jun 2018
    Responsible for all aspects of the Orchard Pig Business with an ambition to fill the pipeline for future growth, deliver efficiencies and safeguarded business. The Managing Driector's role reports into the C&C board and has a remit to deliver the agreed 3 year plan in revenues and Ebitda growth.
  • The Orchard Pig Ltd
    Commercial Director
    The Orchard Pig Ltd Jul 2016 - Apr 2017
    Developed a commercial strategy to unlock growth in distribution and revenue across all channels including international, with a view to double the revenue of the business in 2 years to facilitate an equity sale to a trade buyer. Created and introduced the commercial team Plan on a Page "Vision, Ambition, KPI's and Winning Behaviours" to align the business to the 4 strategic leavers.Resulted in revenue growth of 70% in the fists 9 months and the sale of the business to C&C group.
  • Carlsberg Group
    Nationals Business Unit Vice President
    Carlsberg Group Oct 2015 - Jul 2016
    København V, Hovedstaden, Dk
    (£500m turnover)-A member of the UK Leadership team, with accountability for 78% of Carlsberg UK volume across Grocers, Impulse and National On Trade -Created a 70 head Business Unit encompassing Grocery, Impulse and National On-Trade customer management, Customer Marketing, Revenue Growth Management, Category Development, Digital and Sales Operations, delivering £1.5M pa cost savings.-Set clear direction and priorities for the new team to ensure the resources and capabilities were in place and focused on the delivery of EBIT margin improvement-Built an aligned, confident and motivated cross functional team.-Introduced a team-wide communication programme designed to enhance employee engagement after a period of organisational change and uncertainty.
  • Carlsberg Group
    Off Trade Sales Director
    Carlsberg Group Sep 2013 - Sep 2015
    København V, Hovedstaden, Dk
    (£320m turnover)-Joined the UK Executive team with accountability for 60% of CUK volume across Grocers, Discounters, Convenience, Cash&Carry and Field Sales teams. -Input to the development of the new UK Business Strategy with the goal of transforming the profitability of the business, at the expense of sales where necessary. -Designed and implemented a new Business Unit based organisation, comprising 21 people, focussed on sustainable performance delivery via the development and adoption of Value Management principles-Introduced the “Take Home Vision” with clear objectives, goals, strategies and measures.-Delivered a £7M improvement in profitability from lower sales through aggressive and decisive P&L management initiatives, including absorbing the loss of low profit brand distribution in Tesco-Improved Employee engagement to 89% by introducing Brilliant Basics, Winning Behaviour Awards, My Voice Engagement and a focussed capability development programme.
  • Carlsberg Group
    Director Of National Accounts
    Carlsberg Group Mar 2009 - Aug 2013
    København V, Hovedstaden, Dk
    (£250m turnover)-Increased market share to record levels by growing sales by £20M whilst improving EBIT by £3M-Led 4 National Accounts teams of 40 heads across Grocers, National On Trade, Regional Brewers, Festivals and Events-Operational responsibility for Order capture, Technical Services, Logistics Contracts & Help Desk-Restructured National Accounts, Telesales and CTS helpdesk delivering 25% headcount reduction.-No 1 Supplier in the On Trade Advantage Survey for 2012 to 2014-Grocery sales grew +46% with +100% improvement in GP in 5 years to 2010.-No 1 Brewer in Grocers World Cup 2010-Won 3 new Logistics contracts to fill the secondary distribution network -Achieved 4 “Winning Behaviour Awards” 2009 to 2011-Team won 3 industry awards in 2011
  • Carlsberg Group
    Business Unit Director
    Carlsberg Group Feb 2008 - Feb 2009
    København V, Hovedstaden, Dk
    £150million turnover in Tesco, Sainsburys, Waitrose, Punch, M&B, Enterprise Inns
  • Carlsberg Group
    Sector Account Director
    Carlsberg Group May 2005 - Jan 2008
    København V, Hovedstaden, Dk
    £75million turnover with Tesco, Sainsburys, Somerfield & Waitrose
  • Carlsberg Group
    Business Account Manager
    Carlsberg Group Jan 2003 - Apr 2005
    København V, Hovedstaden, Dk
    £40million turnover in Sainsburys and Multiple Specialist Sector
  • Carlsberg Group
    Various Roles
    Carlsberg Group Mar 1995 - Dec 2002
    København V, Hovedstaden, Dk
    sales and commercial
  • Diageo
    Senior Assistant Manager
    Diageo Jun 1993 - Feb 1995
    London, Gb
    Various retail management roles

Tony Watson Skills

Fmcg Sales Key Account Management Management Customer Insight Cross Functional Team Leadership Leadership Key Account Development Business Strategy Trade Marketing Strategy Forecasting Account Management Shopper Marketing Beer Logistics Contract Management Marketing Strategy Marketing Management Change Management Sales Management Brand Management Relationship Marketing P&l Management Enterprise Software Food Marketing Event Management Sponsorship New Business Development Sales Operations Business Planning Negotiation Grocery Profit

Tony Watson Education Details

  • University Of Wales, Cardiff
    University Of Wales, Cardiff
    Business Management

Frequently Asked Questions about Tony Watson

What company does Tony Watson work for?

Tony Watson works for Treasury Wine Estates

What is Tony Watson's role at the current company?

Tony Watson's current role is General Manager EMEA at Treasury Premium Brands.

What is Tony Watson's email address?

Tony Watson's email address is to****@****oup.com

What schools did Tony Watson attend?

Tony Watson attended University Of Wales, Cardiff.

What skills is Tony Watson known for?

Tony Watson has skills like Fmcg, Sales, Key Account Management, Management, Customer Insight, Cross Functional Team Leadership, Leadership, Key Account Development, Business Strategy, Trade Marketing, Strategy, Forecasting.

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