STORIES Parfums is my global, award-winning, sustainable, luxury niche fragrance house that I launched in 2018. As the founder and CEO, I oversee all aspects of the business, from the creative direction and development of each fragrance, to the marketing and distribution of the products. I use the best raw materials and time-honoured traditional methods to craft my fragrances, which are inspired by the stories that have shaped my life. My vision is to combine luxury and sustainability, and to position STORIES Parfums as the forerunner of new niche premium fragrances that transcend personal tragedy and inspire happiness.In addition to running my own company, I also offer private bespoke creative direction and development of fragrance and beauty lines as a consultant, specialising in perfumery, beauty, brand building, and storytelling. I have worked with various clients across different sectors and regions, helping them to create unique and memorable scent experiences that reflect their values and identity. I have also been featured in several prestigious publications for my work and achievements. I am always eager to learn, grow, and collaborate with other creative and innovative minds in the fragrance and beauty industry.