Direct, plan and manage development/fundraising, marketing and social media to include annual development plan, major donors, fundraising events and board fundraising.

Develop and implement annual development plans to raise funds and awareness of the mission of My Sister's House.‪Develop the annual marketing and communications campaigns to drive fundraising activities and events‬.‪Promote and publicize campaigns and events and works to raise awareness and drive high levels of attendance and participation of campaigns and events.‬Website design, provide content and manage website updates.‪Write the copy, edit, proofread, and revise all marketing communications.‪Through public relations initiatives, promote the mission and vision of My Sister's House.‪Create content for press releases and establish media relationships.‪Produce content for social media and email newsletters.‬‪Monitor all digital media content to insure “one voice” and consistency across marketing/communications channels.‬‪Design and launch email marketing campaigns.‬Monitor and actively respond to all social media mentions and comments.‬ Analyze Social Media data and apply optimizations to future posts.Moderate content and generate content for all social accounts (Facebook, Twitter, Instagram, LinkedIn).Manages and produces development reports through the Blackbaud donor database eTapestry‪Possesses knowledge of Social Media Marketing for Facebook, Twitter, and Instagram.‪Experience with Google Analytics or other traffic and analysis software.‬Understanding of search engine-friendly and consumer-friendly website designs.‬Interest and knowledge in blogs, SEO‬

Developed and managed a comprehensive marketing and communications program for the Department of Radiology at MUSC. This includes the creation and management of marketing and communication strategies to enhance the promotion of imaging services at the downtown location and outreach sites located in the Mt. Pleasant, North Charleston, and West Ashley areas. • Served as liaison with referring physicians to promote imaging services at MUSC.• Performed marketing analysis of the current environment.• Made site visits to referring physician offices.• Designed and distributed marketing materials to referring physicians.• Conducted analysis of the current market share and developed strategies for expanded referral sources.• Developed marketing materials for the education of patients and referring physicians for specialty services provided (i.e., Breast MR, Pediatric Imaging, Cardiac CT, etc.).• Managed, redesigned, and maintained the website which included 50 physician bios and 11 divisions.• Developed and managed social media and emarketing campaigns.• Designed and developed online newsletters for communication to public and staff.• Key member of the management team working with divisional directors to identify new technology and future services for marketing and communication to interested parties. Was responsible for education of all departmental faculty and staff of ongoing efforts and developments.• Monitored internal processes for improvement that impact physician and patient satisfaction such as physician report turnaround time, patient satisfaction surveys, physician/patient complaints. • Performed marketing analysis of the current environment. Developed tools to enhance and monitor improvement.• Facilitated special projects designed to promote imaging services including departmental service projects and fundraisers.

Developed and managed a comprehensive development and marketing program to increase private and foundation support. This included the creation and management of marketing and cultivation strategies for the annual fund, special events, and major gifts. Partnered with key business leaders in the community to increase awareness and support.• Created and organized the annual direct mail program.• Designed, edited and produced a quarterly newsletter and annual appeals.• Created, planned, and directed major fundraising events held to promote and raise funds.• Developed and managed Emarketing campaigns.• Collaborated with the outreach and education directors on outreach program projects.• Assisted with updates and maintenance of the organization's website.• Created the annual development and marketing plans and budgets.

Created, directed and implemented a comprehensive development and marketing program to increase awareness and support for the Charleston Animal Society. Successfully increased awareness and funds raised through development and marketing strategies. Served as director of all fundraising efforts to include major donors, the annual fund, and special events fundraising. • Provided writing, editing and direction for all external publications including the newsletter, annual report, and various appeal letters.• Created and worked with volunteer committees and the board on awareness and fundraising events.• Developed and managed the annual development and marketing plans and budgets.• Assisted the capital campaign consultant with the capital campaign for the new building funds.• Managed the Raiser’s Edge and DonorPerfect donor databases. Prepared the reports and updates.

Directed and managed event fundraising and marketing activities to increase awareness and private, corporate, and foundation support.• Managed and supported 40 person volunteer committee for the annual Race for the Cure event.• Planned and coordinated the annual golf tournament at Kiawah Island to secure more than $175,000 in unrestricted gifts.• Created and developed all of the marketing and promotional efforts for the awareness and fundraising events.• Worked with the Citizen’s Advisory Council and HCC Board to develop and strategize awareness and fundraising events.• Developed relationships with community business leaders as the liaison for HCC.• Managed the Raiser’s Edge donor database and prepared reports and updates.