Provide support in business transformation: marketing initiatives, build and launch of new products, product management, support of existing products and clients.

Providing companies with a broader customer reach, bringing market-leading strategies and innovative solutions that exceed customer expectations. Creating an overarching strategic approach for clients and sales deliverables – ensuring on-brand communications and presentations throughout. Partner closely with various cross-functional teams and external partners to deliver and execute effective results and to uncover growth opportunities. Apply proven success in building and leading strong teams in a dynamic evolving industry.Managing senior leadership engagements in financial investments, online workflow solutions, payments / KYC / AML / biometrics, iGaming content and artificial intelligence.

Create a new channel in the systems business in large account management: identify and implement processes, account management policies and communication methods. Utilized kaizen processes to identify opportunities to gain efficiencies and maximize revenue opportunities. Rolled out the program and had executive oversight of a 29 casino property systems partnership - ensuring that contractual obligations are met, manage the customer relationship to build success and assist in operations maximizing usage of technology.

Create a new channel of revenue and services, with Professional Services, through partnering with product, marketing, sales, implementation and training to increase product adoption and drive loyalty with customers.Develop go-to market planning to unite and lead a cross-functional group.Ensure new services and new service strategies are developed and brought to market with a well-articulated value proposition for customers, one of which, that is clearly differentiated from our competitors.Continuously evaluate the market and conduct post-launch reviews, competitive landscape audits, as well as opportunity & threat assessments. Using those assessments to proactively bring insights and new opportunities to evolve our strategies.Manage continuous improvement initiatives with kaizen processes to identify opportunities to drive efficiencies and increase speed to market.Decrease the amount of time it takes customers to adopt to our technologies and products while providing them with insights on best practices to maximize usage of our products.Build and Manage a team of resources to deliver services, both internal and external.

Responsible for the company's efforts in email marketing, including: customer life cycle, conversion of direct mail to email and cross property marketing. Manage corporate and property acquisition efforts. Lead corporate projects, encompassing Total Rewards to create online strategies for websites, email, mobile, and social. Build email best practices and educate marketers on capabilities. Enforce responsible gaming practices and adhere to SPAM compliance. Build and manage vendor relationships. Partner with Caesars Interactive in marketing initiatives to cross market and gain market share.

Responsible for supporting the eastern region casinos (13 properties) in all internet marketing initiatives, including email, online media, websites, mobile and email acquisition. Proactively assist in filling hotels, booking events and building gaming activity. Developed interactive strategies and built campaign calendars. Utilized website and email best practices to develop a strong interactive presence. Managed 3rd party vendors in microsite development for nightlife, expansions and special campaigns. Managed kaizen exercises to improve business processes and implement new technologies.