* Utilized HTML/CSS and email marketing best practices to create and code interactive experiences for email. * Develop/modify email templates and existing campaigns.* Applied the best practices in email development, email compliance regulations, and accessibility.* Set up, tested and launched complex email campaigns with dynamic content, SMS and PUSH messaging.* Executed email campaigns with a heavy emphasis on customer segmentation, testing protocol, and technical execution.* Performed QA and troubleshot HTML, CSS, and other performance issues.* Ensured identical rendering across browsers, ESPs, and devices.* Proactively worked with teammates to improve processes and work methods

Created emails for desktop and mobile devices for LensCrafters, Target Optical, Sears Optical, Pearle Vision, Sunglass Hut, ContactsDirect and Glasses.comCoded HTML emails from Photoshop files, built templates and revised HTML utilizing Dreamweaver, Salesforce and Oracle Supported design aspects by making changes as needed to creative assets in PhotoshopTroubleshooting, QA and live data testing for rendering across ISP's and devicesWorked with development, deployment and marketing teams in project management interface Podio

Assessed market competition and provided marketing objectivesProvided information for management by preparing short-term and long-term product sales forecastsDeveloped product pricing and positioning strategiesTranslated product strategy into detailed requirementsCreated buy-in for product vision both internally and with key external partnersCreated a cohesive brand campaign by developing new design concepts, graphics and layouts for productsDesigned graphics for printed materials, websites and social mediaCoded websites in Wordpress

Designed and maintained Five River MetroParks website including creating graphics and content writingMaintained social network presence on Facebook, Twitter, Pinterest, Instagram and YouTubeVideo creation and editing for special projects

Designed creative content and HTML emails for Big Lots customersDesigned content for biglots.com, Facebook and Twitter

Designed and maintained content for La Senza’s 3 websites, Facebook and Pinterest pages for U.S and Canada, English and FrenchUploaded content using iCongo content management systemWorked on creating and uploading HTML emails with a cross departmental team of writers, designers and translators

Worked with cross functional teams on projects including user experience designs for mobile insurance applications, HTML emails, storyboarding customer/agent interactions, web banners, mock-ups for various web pages