Strategic marketing leader with expertise in B2B & B2C ranging from small and medium sized businesses to enterprise organizations. Market-savvy department leader with strong background supporting team relationships and launching dynamic campaigns. Strengthens marketing approaches by leveraging current trend knowledge and balancing customer needs. Captures new customers and retains current customers consistently with strategic plans. Team leader who provides thought leadership, encourages individual growth through providing opportunities for skillset advancement and driving innovation. Manager who creates a culture of leadership and ensures a productive team environment.KEY ATTRIBUTES:INNOVATIVE. Conceptualized and developed email/digital customer journey. Provided a unique and personalized experience by identifying patterns unique to furniture retailers and provided the decision-making insights customers need to convert.PROBLEM-SOLVER. Orchestrate creative, effective solutions to drive customer engagement amid the complexities of business. FORWARD THINKING. Created end-to-end documentation of transactional campaigns in concert with cross-functional teams to ensure program continuity through staff changes as well as provide a living and breathing resource for new team members.TEAM PLAYER. Spearheaded and played key roles in several projects vital to in-store to online business operations and alignment such as eReceipts, email capture and permissioning, and personalizing customer emails.