Tony is a serial entrepreneur and marketing executive with experience in all facets of growth and online/digital marketing. Currently, he is the Founder & CEO of Visible Factors, a digital marketing agency providing retail brands, startups and large organizations services around growth and online marketing principles like SEO, SEM/PPC, Facebook Ads and much more. Throughout his career, he has worked with early stage startups, SMBs, Fortune 500 companies and high-profile brands including Yahoo!, PayPal and Myspace. In February 2011 Tony conceptualized and founded Eventup, launching it February 2012 to be the first and only comprehensive event venue marketplace to assist people and businesses to find locations for events. After launching, Tony led the company to launching 12 cities and grossing $1MM in top line revenue in under one year. He was instrumental in the company’s success and expansion from Los Angeles to New York, San Francisco, Chicago, among others. Prior to co-founding Eventup, Tony served as a Director of Online Marketing leading all audience marketing efforts for Myspace, where he led a team that was responsible SEO, SEM, and Social Media. During his tenure, Tony was a key contributor in growing search traffic by millions of uniques monthly, helping set a baseline and becoming 60%+ of Myspace’s overall traffic. Tony earned his Bachelor of Science in Computer Science from Mt. Sierra College while beginning his technology career at Fame 1 Computers, Inc., where he became a GM and ran day-to-day operations for the company. He was able to grow revenue and get his first taste of online marketing here in 2002 by adopting and implementing best practices around SEO and paid search marketing. Tony is a regular speaker at technology and marketing conferences including SXSW Interactive, Dreamforce, SMX, and PubCon. He also writes from time to time at http://tonyadam.com/ and http://visiblefactors.com/blog
