Tonya Farmer, Cmp Email & Phone Number

Flower Mound, TX, US

United States

Dallas, Texas, United States

• Developed department standard operating procedures
• Researched and prepared detailed RFP for large-scale AV project
• Negotiated professional speaker agreements and hotel contracts
• Analyzed registration data and current set-up to streamline new registration process for Construction Risk Conference.
• Influenced leadership to collect more in-depth attendee demographics and created a less intrusive way to collect this data, resulting in increased voluntary demographics for future marketing efforts.
• Biggest accomplishment: Designed and recommended a new department staffing structure that would save the company more than $50K annually

Frisco, Texas, United States

• Reimagined main stage AV production to decrease expenses by more than $150,000
• Successfully served as the association liaison to the Diversity, Inclusivity and Equity Task Force and Committee
• Recommended other costs savings and promotional ideas for the 2021 Annual Conference that assisted in an increased net profitability of over $740,000.
• Responsible for accurate reporting and projections of event financials.

Coppell, TX

• Successfully led and mentored employees, creating development plans and facilitating training.
• Cultivate and maintain industry relationships and customer partnerships to capitalize on opportunities and maximize business success.
• Collaborate with company partners to develop and actualize strategic plans to advance its mission and objectives and promote revenue, profitability, and growth.
• Designed events budgets maintaining spreadsheets documenting relevant data producing reports and projections.
• Proactively sourced new vendors.
• Developed and implement new operating procedures.

Dallas/Fort Worth Area

• Organized corporate luncheons, dinners, conferences, and special events.
• Collaborated with client to maximize customer satisfaction, streamline procedures and improve bottom-line profitability.
• Reconciled daily sales, returns, and financial transaction reports and prepared bank deposits.
• Assessed, optimized and elevated operations to target current and expected demands.
• Set pricing structures according to market analytics and emerging trends.
• Developed marketing plans.

The Woodlands, Texas

• Launched a company-wide office move.
• Responsible for tracking, promotion, and accurate report of membership and financials.
• Managed accounts payables and receivables, and events billing.
• Designed annual operations and events budgets maintaining spreadsheets documenting relevant data producing reports and projections.
• Kept company website, store, and promotional collaterals.
• Professionally handle membership development and retention and oversee technology implementations.

• Accountable for entire event planning operation and leadership of 12 staff members.
• Planned and led 80 training programs yearly on various topics facilitated at large trade shows, conferences, full-day seminars, SW CUNA Management School, and online training programs.
• Designed training modules implementing strategic business practices and organizational behavior training concepts.

Managed a membership base for a national organization with 20,000 members. Coordinated logistics for all events, schools, and sat long training programs inclusive of the Certified Master Dealer School, monthly compliance seminars and annual meeting and trade show. Solely responsible for all event planning and related budgets.

Bachelor'S Degree

Associates, Business