Tonya Hottmann Email and Phone Number
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Data-driven senior marketing professional with a proven record of helping organizations grow revenue, exceed profitability targets and introduce new products and solutions to the market. Growth marketing, eCommerce, digital marketing and demand generation leader with a proven track record of growing revenue for B2B and B2C international companies. Expertise in global, virtual and cross-functional team management, full P&L accountability, digital advertising, international marketing, and customer acquisition for SaaS, telecommunications, technology, and eLearning organizations. Strategic visionary and tactical implementer with extensive experience in launching companies and products and start-up companies.Accomplishments:• Established and ran the eCommerce business unit as the go-to-market offering for small businesses while managing a $2.3 million spend budget.• Grew eCommerce revenue from zero to more than $5 million with a with an 80% gross margin and $4.16 ROI contribution to the bottom line within 24 months.• Launched new proprietary online meeting and partner products generating $30 million in annual revenue with companies such as Microsoft• Spearheaded and led all efforts to launch the $2.3 million international website covering six languages on five continents for $1.5 billion business unit. • Managed more than 50 company stakeholders globally including EMEA and APAC with the launch of the international website, as well as selected, hired, and managed four agencies for website design, build, translation and content.• Developed comprehensive $1.1 million eCommerce makeover, including new UX, customer journey mapping and new platform, projecting revenue growth from current $14 million to $38 million within 24 months • Achieved a 400% return on marketing ROI, a 200% increase in sales qualified lead for SaaS companyAreas of Expertise:• eCommerce and Digital Marketing Leadership• Building & Managing Marketing, Cross-Functional, International & Virtual Teams• Marketing Planning & Strategy • Online Advertising, SEM, SEO, DRTV, Social Media, Affiliate Marketing & Marketing Automation • Go-To-Market Strategy & Execution• Solution & Product Marketing & Launches• International Marketing• Agency & Vendor Management
Onsip
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Marketing DirectorOnsip 2021 - PresentNew York, Ny, Us
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Head Of MarketingAbc Legal Services 2020 - 2021Seattle, Wa, UsResponsible for leading the marketing efforts for this $130 million legal SaaS-technology business including branding, revenue generation, planning, and digital marketing. Staff of six direct reports.• • Increased eCommerce monthly revenue by 198% to record level of $5.6 million annually.• Launched the new website resulting in a 39% increase in traffic, 24% increase in organic traffic and over 200 new leads per month for the sales team.• Developed lead nurturing programs to increase SQLs by 21% in two months.• Awarded the OnCon 2021 Legal Vendor of the Year distinction, beating companies such as DocuSign, LexisNexis and Bloomberg Law.• Headed company rebranding including positioning, messaging, design and style guidelines. -
International Marketing DirectorPricefx 2018 - 2019Pfaffenhofen, DeResponsible for leading international digital marketing, sales support, and lead generation programs. • Created and spearheaded launch of new demand generating website, projected to grow leads 400% within 90 days.• Built online presence with digital advertising including Google Ads, LinkedIn, Facebook, and Twitter generating more than 200 leads per month.• Relocated to Prague for six months to successfully coordinate global marketing efforts.• Established the company on G2 Crowd as well as the market leader in pricing software quadrants.• Developed sales collateral and PowerPoint presentations increasing the client penetration at least 30% faster. -
Director Of MarketingWest Corporation 2010 - 2017Omaha, Ne, UsLed the eCommerce business unit and the digital marketing department for this telecommunications company, as well as recruited and managed company-wide digital marketing team (online advertising, SEO, paid search, social media, affiliate marketing, websites, email, CRM and marketing automation). Staff of four.• Established and ran the eCommerce business unit as the go-to-market offering for small businesses while managing a $2.3 million spend budget.• Grew eCommerce revenue from zero to more than $5 million with a with an 80% gross margin and $4.16 ROI contribution to the bottom line within 24 months.• Launched new proprietary online meeting and partner products generating $30 million in annual revenue.• Launched the first and only eCommerce audio and web communication solution for Lync in partnership with Microsoft as one of their company-wide top three initiatives.• Grew traffic to corporate website by more than 800-fold in two years.• Developed marketing campaigns for partner products for Cisco, Microsoft and Adobe generating more than $20 million in annual revenue.• Built brand awareness for InterCall by 300% while driving more than 4800 incremental qualified leads annually.• Assumed exclusive outlet for all online sales of Adobe Connect, Adobe’s online meeting software.• Developed new marketing automation program increasing customer activation rate 40%.• Negotiated marketing automation contract saving in $250,000 annually.• Developed messaging by customer segment and customer journey mapping of the website, resulting in rebranding and increased traffic to eCommerce site 200%.• Spearheaded and led all efforts to launch the international website covering six languages on five continents. • Managed more than 50 company stakeholders globally including EMEA and APAC with the launch of the international website, as well as selected, hired, and managed four agencies for website design, build, translation and content. -
Marketing Director, Americas/Corporate Marketing Manager, GlobalNetop 2007 - 2009Birkerod, Rudersdal, DkHeaded marketing for the North and South American markets and established the brand presence for this classroom management and remote control SaaS company.• Headed lead generation efforts that resulted in $12M (double) in increased revenue for the Americas in 1 year.• Achieved a 400% return on marketing ROI, a 200% increase in sales and drove quarterly leads from 2700 to 4500 in the first year. Clients include U.S. Government, Wal-Mart and, UPS.• Successfully launched mobile, remote control and classroom management solutions in the US market the company grow revenue by 200% over previous year’s sales. • Increased quarterly leads from 2700 to 4500 and helped company achieve record sales levels. • Provided marketing support to a network of 100 reseller partners. -
Marketing ConsultantHottmann And Associates 2000 - 2007Developed business plans, created marketing strategies and implemented marketing programs for organizations in a variety of industries. • Launched 2 new mass retail snack food products for a consumer packaged goods company.• Implemented online and print marketing programs and developed business expansion for an online incentive marketing company.• Developed marketing plans and go-to-market strategies to launch an online real estate business, two content publishing companies, an online travel company and a leading affiliate marketing company.• Re-branded manufacturing company, and increased the sales pipeline by $25 million in less than 6 months as the interim Marketing Director and head of global marketing.• Launched communications company and 3 products in 5 months as the interim VP of Marketing. Successfully built brand recognition among Fortune 2000 financial customers with innovative approach to the industry and helped company secure a $500,000 initial customer contract.
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Director Of Marketing And Business DevelopmentAccenture Internet Launch Center 1999 - 2000Headed marketing functions for the Accenture Internet launch center’s new e-commerce sites. • Helped structure a $20 million equity investment deal with A&E Television Networks and a $3.5 million advertising and sponsorship deal with Yahoo. • Developed business direction, financial projections, strategy, pricing and organizational processes for newly repositioned online travel and lifestyle company.
Tonya Hottmann Skills
Tonya Hottmann Education Details
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The University Of ToledoMba-Finance And Decision Sciences/Statistics
Frequently Asked Questions about Tonya Hottmann
What company does Tonya Hottmann work for?
Tonya Hottmann works for Onsip
What is Tonya Hottmann's role at the current company?
Tonya Hottmann's current role is E-Commerce | Demand Generation | Digital Marketing | Marketing Operations | Growth Marketing | Marketing Leadership | Strategy | SaaS | Technology | Branding | B2B.
What is Tonya Hottmann's email address?
Tonya Hottmann's email address is to****@****ail.com
What is Tonya Hottmann's direct phone number?
Tonya Hottmann's direct phone number is (773) 399*****
What schools did Tonya Hottmann attend?
Tonya Hottmann attended The University Of Toledo.
What skills is Tonya Hottmann known for?
Tonya Hottmann has skills like Lead Generation, Product Marketing, Crm, Marketing, Marketing Strategy, E Commerce, Email Marketing, B2b, Direct Marketing, Digital Marketing, Strategic Partnerships, Sales.
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