Tonya Hottmann Email & Phone Number

New York, NY, US

Seattle, WA, US

• Responsible for leading the marketing efforts for this $130 million legal SaaS-technology business including branding, revenue generation, planning, and digital marketing. Staff of six direct reports.
• Increased eCommerce monthly revenue by 198% to record level of $5.6 million annually.
• Launched the new website resulting in a 39% increase in traffic, 24% increase in organic traffic and over 200 new leads per month for the sales team.
• Developed lead nurturing programs to increase SQLs by 21% in two months.
• Awarded the OnCon 2021 Legal Vendor of the Year distinction, beating companies such as DocuSign, LexisNexis and Bloomberg Law.
• Headed company rebranding including positioning, messaging, design and style guidelines.

Pfaffenhofen, DE

• Responsible for leading international digital marketing, sales support, and lead generation programs.
• Created and spearheaded launch of new demand generating website, projected to grow leads 400% within 90 days.
• Built online presence with digital advertising including Google Ads, LinkedIn, Facebook, and Twitter generating more than 200 leads per month.
• Relocated to Prague for six months to successfully coordinate global marketing efforts.
• Established the company on G2 Crowd as well as the market leader in pricing software quadrants.
• Developed sales collateral and PowerPoint presentations increasing the client penetration at least 30% faster.

Omaha, NE, US

• Led the eCommerce business unit and the digital marketing department for this telecommunications company, as well as recruited and managed company-wide digital marketing team (online advertising, SEO, paid search.
• Established and ran the eCommerce business unit as the go-to-market offering for small businesses while managing a $2.3 million spend budget.
• Grew eCommerce revenue from zero to more than $5 million with a with an 80% gross margin and $4.16 ROI contribution to the bottom line within 24 months.
• Launched new proprietary online meeting and partner products generating $30 million in annual revenue.
• Launched the first and only eCommerce audio and web communication solution for Lync in partnership with Microsoft as one of their company-wide top three initiatives.
• Grew traffic to corporate website by more than 800-fold in two years.

Birkerod, Rudersdal, DK

• Headed marketing for the North and South American markets and established the brand presence for this classroom management and remote control SaaS company.
• Headed lead generation efforts that resulted in $12M (double) in increased revenue for the Americas in 1 year.
• Achieved a 400% return on marketing ROI, a 200% increase in sales and drove quarterly leads from 2700 to 4500 in the first year. Clients include U.S. Government, Wal-Mart and, UPS.
• Successfully launched mobile, remote control and classroom management solutions in the US market the company grow revenue by 200% over previous year’s sales.
• Increased quarterly leads from 2700 to 4500 and helped company achieve record sales levels.
• Provided marketing support to a network of 100 reseller partners.

• Developed business plans, created marketing strategies and implemented marketing programs for organizations in a variety of industries.
• Launched 2 new mass retail snack food products for a consumer packaged goods company.
• Implemented online and print marketing programs and developed business expansion for an online incentive marketing company.
• Developed marketing plans and go-to-market strategies to launch an online real estate business, two content publishing companies, an online travel company and a leading affiliate marketing company.
• Re-branded manufacturing company, and increased the sales pipeline by $25 million in less than 6 months as the interim Marketing Director and head of global marketing.
• Launched communications company and 3 products in 5 months as the interim VP of Marketing. Successfully built brand recognition among Fortune 2000 financial customers with innovative approach to the industry and helped.

• Headed marketing functions for the Accenture Internet launch center’s new e-commerce sites.
• Helped structure a $20 million equity investment deal with A&E Television Networks and a $3.5 million advertising and sponsorship deal with Yahoo.
• Developed business direction, financial projections, strategy, pricing and organizational processes for newly repositioned online travel and lifestyle company.