Tonya S. Email & Phone Number

Carlsbad, Ca, Us

Carlsbad, California

• Develop sales enablement tools, including presentations, case studies, specification sheets, data sheets, brochures, emails, tradeshow and conference materials, and line cards for three product lines.• Develop a dynamic content library showcasing insightful articles to support top-of-funnel site traffic.• Continually spearhead content enhancement initiatives to improve sales tools and promotional tactics.• Collaborate with cross-functional teams to align content strategy with business goals.• Design messaging strategies to support brand and product campaigns.• Manage a multi-channel campaign process, including planning and developing a customer newsletter, social media posts, web copy, eBooks, white papers, and blog articles.• Manage a content calendar and social media channels.• Develop internal sales and employee communications.• Develop press releases, ad copy, video scripts, and storyboards.• Perform voiceovers and review and guide the finalization of video assets.• Maintain style guide and persona information to support message development and consistency.• Edit pages in Sitecore and maintain digital asset management repository on SharePoint in Microsoft 365.

Remote

• Reduced 16 individual translation processes into a unified approach that enabled vendor reduction, cost reduction, and quality improvements. • Managed the translation of campaign assets, including emails, subject lines, landing pages, collaterals, and event materials, while coordinating with marketing, creative agencies, and production teams.• Improved the launch frequency of quarterly multi-touch nurturing campaigns by establishing and managing a repeatable translation process. • Established and maintained terminology and created project plans and schedules.• Managed SEO projects with an external vendor, BusinessOnline.

San Diego, California

• Developed content and coordinated the translation of product labeling for FDA-regulated Pyxis® and Alaris® products (now owned by Becton Dickinson).• Represented product labeling in core team meetings and coordinated with engineering, software test, user experience, legal, regulatory, and marketing.• Partnered with the translation agency to complete translation projects, identify translation memory strategies, manage cost, establish terminology, and maintain translation quality and consistency.

Bachelor'S Degree, Communications

Content Marketing Courses

• Branding & Storytelling Using Content Creation – Spring 2020 • Content Marketing – Spring 2019 • Adobe InDesign – Fall 2018 • Adobe.

Certificate Teaching Online, Education And Instructional Design

Certificate, Localization

Topics included: Localization project management, internationalization, budgeting, cultural customization, terminology management.