At PerformanceLabs.AI, we redefine revenue growth and business transformation by harnessing the power of custom large language models (LLMs) to optimize sales processes and boost efficiency. With over 20 years of experience, I lead the charge in building scalable systems that align people, processes, and technology—creating high-velocity, sustainable revenue structures that fuel long-term success.Key Contributions: – Visionary Leadership Charting the strategic direction of PerformanceLabs.AI to drive innovation in AI-powered solutions and deliver transformative results for our clients.– AI-Driven Innovation: Pioneering custom LLMs to streamline sales processes, enhance efficiency, and unlock significant revenue growth opportunities.– Scalable Systems Builder: Developing frameworks that harmonize people, processes, and technology to create resilient, growth-oriented business structures.– Market Expansion: Crafting and executing tailored go-to-market strategies to penetrate new industries and geographies across domestic and international markets.– Data-Driven Insights: Leveraging two decades of expertise to deliver actionable, real-world insights that empower clients to make confident, growth-focused decisions.– Transformative Assessments: Overseeing the development of AI-powered diagnostic tools that identify key areas for growth and provide business leaders with clear roadmaps for unlocking new opportunities.Under my leadership, PerformanceLabs.AI will always challenge the status quo, delivering solutions that transform the way businesses approach growth, scalability, and operational excellence.

During my tenure, I spearheaded a bold transformation at BLOX Digital, a company with over three decades of leadership in software solutions for the media industry. This strategic overhaul enhanced operational effectiveness, redefined organizational structures, and positioned the company for sustainable growth in an increasingly dynamic and competitive market.Key Achievements and Initiatives:– Strategic Roadmap Design: Developed a comprehensive three-year plan to modernize the organization, focusing on brand evolution, marketing innovation, team realignment, and system integrations.– Financial Stewardship: Anchored financial stability by closely managing EBITDA and revenue performance, ensuring sustainable growth and scalability during a transformative phase.– Sales Growth & Leadership: Established Business Development and Sales Engineering teams, resulting in a 300% increase in outbound lead generation and a 30% reduction in sales closure times.– Global Market Expansion: Drove successful entry into international markets, including Canada, Guam, Puerto Rico, Saipan, and Africa, broadening our geographic footprint.– Rebranding Initiative: Led the rebranding of TownNews to BLOX Digital, aligning our identity with a modern, forward-thinking vision and setting the stage for the company’s next growth phase.– Salesforce Integration: Spearheaded the adoption of Salesforce (Sales Cloud, Revenue Intelligence, Pardot, CPQ, and Service Cloud), replacing legacy systems and fostering a data-driven decision-making culture.– Production Studio Development: Catalyzed the creation of a state-of-the-art 4K broadcast-quality production studio, revolutionizing product launch capabilities and establishing a hub for educational content to enhance customer proficiency.

inPowered, headquartered in San Francisco, is an AI-driven SaaS platform that empowers content marketers to drive consumer engagement and achieve measurable business outcomes using proprietary "Content Intelligence" technology. During my tenure, I played a pivotal role in driving growth and innovation in the Central Region.Key Achievements:– Driving Regional Revenue Growth: Achieved substantial revenue growth in the Central Region by strategically expanding existing client partnerships while developing new business opportunities. – Implementing Outbound Sales Systems: Led the successful rollout of an outbound sales strategy powered by ZoomInfo, crafting a Go-To-Market (GTM) playbook that integrated streamlined automation with carefully designed, high-touch outreach strategies. – Scaling Though Strategic Growth Initiatives: Engineered a targeted growth strategy for the Central Region, focusing on capturing high-value enterprise clients and building partnerships with dynamic independent advertising agencies. This dual focus allowed us to establish a broad and impactful market presence.– Building Global Partnerships: Played a pivotal role in forging a significant partnership with Nestlé-Purina EMEA. Over a 12-month engagement, I navigated complex negotiations to support the successful launch of their global, content-driven website initiative, underscoring our ability to deliver scalable, data-driven solutions.– Fostering Team Excellence: Adopted a player-coach leadership style, mentoring the sales team to drive personal and professional growth. By fostering a culture of continuous improvement, I ensured the team was equipped to meet the demands of a competitive and evolving market.

The Chicago Tribune, an American journalism institution, has been a trusted source of news and information for over a century. During my tenure, I led initiatives that drove revenue growth, enhanced operational efficiency, and positioned the Tribune for continued success in the rapidly evolving media landscape.Key Achievements:– Revenue Leadership: Managed a team of 15 sales professionals responsible for generating $35 million in annual revenue. By cultivating partnerships with agencies and brands, we delivered innovative digital media solutions tailored to client needs.– Automated Outbound Sales Structure: Designed and implemented the Tribune’s first automated outreach program, increasing top-of-the-funnel activity by 75% in just three months and significantly enhancing new meeting/demo opportunities.– Branded Content Innovation: Partnered with the studio team to develop a branded content go-to-market strategy, creating a consistent flow of new monthly recurring revenue.– Client-Focused Initiatives: Led a systematic process to assess client needs, enabling the sales team to craft digital solutions that drove measurable business outcomes for new and existing clients.– Sales Playbook Development: Co-created a transformative sales playbook in collaboration with executive leadership. The playbook optimized workflows, enhanced CRM adoption, and refined sales processes, driving organizational efficiency and reversing downturns.

The Big Know was a cutting-edge Health and Wellness education platform offering Netflix-inspired learning experiences powered by proprietary SaaS technology. As employee #7 and the first Vice President of Sales, I played a critical role in shaping the company’s sales processes, Go-To-Market (GTM) strategies, and overall trajectory, contributing to its successful exit.Key Achievements:– Navigating the Startup Journey: Experienced the full spectrum of early-stage startup challenges, including managing cash flow to extend the runway for a strategic pivot. This pivot led to discovering a new product-market fit, positioning the company for a successful acquisition.– Executive Leadership: Acted as a key member of the executive team, shaping company strategy, supporting investor communications, and energizing fundraising efforts to secure essential capital.– Strategic Partnerships: Identified, negotiated, and closed high-value partnerships with industry leaders such as UHG, US Bank, DOW, and The Pro Football Hall of Fame, significantly expanding market reach and credibility.– Sales Strategy Transformation: Revolutionized the sales process by implementing Salesforce and developing a comprehensive internal CRM playbook, creating a scalable and predictable sales funnel that drove efficiency and growth.– Culture of Innovation: Contributed to building a high-performing, adaptive team culture driven by innovation, collaboration, and agility. Leveraged the Traction methodology to prioritize data, processes, and accountability, enabling the team to thrive amid shifting market dynamics.My time at The Big Know was a masterclass in adaptability, innovation, and leadership. Together, our team transformed a single-customer startup into a scalable business poised for success, leaving an indelible mark on the Health and Wellness education space.

Tribune Publishing, a media powerhouse with a legacy of excellence, managed an iconic portfolio including The Chicago Tribune, The L.A. Times, The Baltimore Sun, and The San Diego Union-Tribune. As the parent company of these brands, Tribune Publishing upheld journalistic standards while navigating the evolving media landscape. During my tenure, I rapidly advanced from Digital Sales Manager to Director of National Sales, and ultimately to Vice President of Sales within five years.Key Achievements:– Career Growth & Leadership: Progressed through leadership roles, driving innovation and growth across Tribune’s digital and content marketing divisions.– Player-Coach Strategy: Partnered with national sales teams to craft omni-channel digital advertising solutions, securing major deals ranging from $500K to $2MM. My collaborative leadership fostered stronger client relationships and strategic results.– Central Region Revenue Growth: Founded and led the Central Region sales division, focusing on partnerships with Tribune’s largest national clients. Achieved 25% year-over-year revenue growth through tailored strategies and client-centric approaches.– Tribune Content Solutions: Created and led the Tribune Content Marketing Division, which generated $10MM in incremental revenue within three years, establishing Tribune as a leader in branded content solutions.– National GTM Strategy: Developed and implemented the national Go-To-Market strategy for content marketing, building a dedicated sales team and rolling out initiatives across all Tribune properties.

FOX6 WITI, a prominent television station based in Milwaukee, Wisconsin, has long been a trusted source of news, entertainment, and community engagement. During my tenure, I spearheaded the station’s digital transformation, establishing its digital sales division and driving significant growth through innovative strategies and forward-thinking leadership.Key Achievements:– Revenue Growth Leadership: Established FOX6 WITI’s digital sales division from the ground up, including pricing structures, sales strategies, and team development. These efforts created a sustainable foundation for a new revenue stream.– Revenue & GTM Strategy: Designed and executed a transformative Go-To-Market (GTM) strategy for FOX6NOW.com, increasing annual digital revenue by $1 million within two years through innovative product launches.– Team Transformation: Empowered a 15-person sales team to become digital sales leaders by implementing comprehensive training programs and coaching, enabling them to effectively sell digital media solutions to broadcast advertisers.– E-Commerce Innovation: Launched a successful e-commerce platform on FOX6NOW.com in March 2009, generating an additional $250,000 in its first year and showcasing my ability to identify and capitalize on emerging revenue opportunities.– Strategic Partnerships: Secured partnerships to enhance site functionality, driving the creation of new revenue streams and aligning with FOX6 WITI’s digital growth and innovation goals.– Change Management: Overcame resistance to digital advertising adoption by fostering a culture of openness through clear communication, transparent vision sharing, and ongoing education.