Tony Berlant, M.S. Email & Phone Number

Redondo Beach, Ca, Us

Los Angeles, California, United States

Los Angeles, California, United States

A non-profit, 501(c)(3) organization, founded to elevate the quality and amount of available education for fitness and allied healthcare professionals to learn how best to work with an aging population, and those with chronic disease, medical conditions, and disabilities. This is done by developing and facilitating professional education, online specialization courses, and live events (e.g., Medical Fitness Tour). The Foundation also maintains an industry acclaimed professional webinar series.

Los Angeles, California, United States

Providing entrepreneurs and owner/operators of boutique businesses in the health, fitness, performance, and wellness industries with the TLC they need to grow. Specializing in leadership development, conceptualization and strategy, operations management, staff training and development, education and program development, sales management, event management, and consumer satisfaction. Creativity coaching, author coaching, and writing coaching services also available. Clients include: ~… Show more Providing entrepreneurs and owner/operators of boutique businesses in the health, fitness, performance, and wellness industries with the TLC they need to grow. Specializing in leadership development, conceptualization and strategy, operations management, staff training and development, education and program development, sales management, event management, and consumer satisfaction. Creativity coaching, author coaching, and writing coaching services also available. Clients include: ~ JULES MITCHELL: Author Coaching, "Yoga Biomechanics: Stretching" (2019).~ PANTERIALS, INC.: Sales, inventory management, data analyses.~ SWEAT FITNESS & INTEGRATIVE WELLNESS: Business consulting, marketing strategy, operations.~ THE SWEETEST SKIN CO.: Management/Employee Training and Development. Show less

Venice, Ca

• Directed a team of 5 full-time Programs and Education Department employees, 6 Master Instructor Team leaders, and 200+ independently-contracted Master Instructors, all co-responsible for launching and delivering over 600 live certifications and workshops annually (across 6 different fitness equipment-based, trademarked, and branded education programs). Together, the team certified and further educated more than 7000 instructors each year, and generated near $3M in revenue annually.•… Show more • Directed a team of 5 full-time Programs and Education Department employees, 6 Master Instructor Team leaders, and 200+ independently-contracted Master Instructors, all co-responsible for launching and delivering over 600 live certifications and workshops annually (across 6 different fitness equipment-based, trademarked, and branded education programs). Together, the team certified and further educated more than 7000 instructors each year, and generated near $3M in revenue annually.• Strategically implemented new and improved Instructor Certification programs, Training Programs, Member Reward Programs, and Policy/Procedure across all brands, impacting more than 200K customers, and hundreds of host sites. Handled key education accounts (e.g., Life Time Fitness/Life Time Academy).• Responsible for overseeing 3500 licensed facilities and education centers in North America, while adding 150+ new licensees each year. Enforced Registered Trademark Compliance among licensees, and identified/contacted non-licensed users of company trademarks. Worked closely with Facebook and other media vehicles to reduce the misuse of company registered trademarks found on their platforms.• Collaborated with, and served as a liaison for, a web platform development team based in Hungary. Managed, analyzed, continuously cleaned and improved our CMS, CRM, and LMS databanks which served over 800K consumer, licensee, facility and instructor account records.• Co-produced an annual fitness conference with over 1,000 attendees. Planned and executed the acquisition, delivery, install, and return of all necessary equipment and supplies to support over a dozen pre-conferences, and over 250 sessions, in 20+ session rooms. Represented company by traveling frequently for industry events, conferences, and trade shows. Show less

Torrance, Ca

• Excelled in key positions including General Operations, Education and Training Sales, Merchandise Sales, Warehouse Operations, Trade Shows and Business Development for this $5M company. • Directed Sales and Customer Service team to consistently increase YOY revenue performances with sales of teacher trainings and yoga merchandise.• Led, directed and managed inbound/outbound site operations including order processing, weekly trainings and trade show inventory movement, regular… Show more • Excelled in key positions including General Operations, Education and Training Sales, Merchandise Sales, Warehouse Operations, Trade Shows and Business Development for this $5M company. • Directed Sales and Customer Service team to consistently increase YOY revenue performances with sales of teacher trainings and yoga merchandise.• Led, directed and managed inbound/outbound site operations including order processing, weekly trainings and trade show inventory movement, regular monitoring of inventory levels to ensure that operations staff executed service agreements at, or above, customers’ standards. • Maximized profitability by ensuring superior internal and external customer service, effecting prompt communication and follow-up relevant to merchandise sales, warehouse shipping/receiving, and delivery of all conference and live yoga teacher training event materials.• Served as technical liaison for IT vendors and managed the online merchant solution (i.e., MIVA), all databases, CMS, online surveys, email marketing, and online discussion forum. Show less

Los Angeles, California, United States

• Designed, developed and implemented comprehensive internal core training across 10 top-tier health clubs located nationwide. Responsible for program prerequisites, paths of educational development, continued education programs and protocols, as well as the National Education Calendar for over 300 Personal Trainers and hundreds more cross-departmentally. Ensured that critical knowledge, skills, and abilities were acquired to increase profitability through employee success, and member… Show more • Designed, developed and implemented comprehensive internal core training across 10 top-tier health clubs located nationwide. Responsible for program prerequisites, paths of educational development, continued education programs and protocols, as well as the National Education Calendar for over 300 Personal Trainers and hundreds more cross-departmentally. Ensured that critical knowledge, skills, and abilities were acquired to increase profitability through employee success, and member retention.• Traveled nationally to launch new locations, train club managers, and ensure implementation and execution of all education programs, selection and training of in-house Master Educators, assessment of quality assurance, and adherence to company standards.• Negotiated contracts, revised joint-venture agreements, and ensured quality of services received from all third party vendors related to education goals. Show less

Los Angeles, California, United States

As Area Manager, I directed multiple units at same time, the managers, and their over 60 personnel to accomplish position duties and hit financial targets, as I had previously done as a manager (see below). As Dept. Manager, I led three different locations, each gradually increasing in volume and responsibility (i.e., El Segundo, Valencia, and Fountain Valley). Responsibilities included hiring, developing, scheduling, evaluating, paying, motivating, and terminating private trainers. Analyzed… Show more As Area Manager, I directed multiple units at same time, the managers, and their over 60 personnel to accomplish position duties and hit financial targets, as I had previously done as a manager (see below). As Dept. Manager, I led three different locations, each gradually increasing in volume and responsibility (i.e., El Segundo, Valencia, and Fountain Valley). Responsibilities included hiring, developing, scheduling, evaluating, paying, motivating, and terminating private trainers. Analyzed and solved departmental issues, created cohesive teams, monitored 'profit and loss' statements and an overall budget, drove departments to record sales, and controlled expenses. During this period, the company also came under new ownership resulting in tremendous change and requiring facilitation of much 'buy-in' from team during difficult transition. Milestones include:• El Segundo, CA: Exceeded gross and net revenue goals by 17% and 5.5%, respectively, while reversing a 3-year downward trend. First Spectrum Club to generate over $1M/year, and over $200K/month in Personal Training sales. Planned and executed the layout of an expanded 12,000 square foot fitness area, and advised on the purchase of more than $600K in equipment.• Valencia, CA: Exceeded Personal Training revenue goals two years consecutively by finishing the year 2000 5% over gross revenue goal; 15% better than previous year, and exceeding net goal by 23%. Finished 1999 44% over gross revenue goal; 60% better than previous year, and exceeding net goal by 75%. Secured top honors with highest year-end, gross revenue ($120K) in nutritional products sales, exceeding gross revenue goal by over 140%; 230% better than previous year.• Fountain Valley, CA: Maintained a high degree of motivation, and continued the development of a fragile team during its acquisition, and the construction of the site. Transitioned key staff to a neighboring competitor (i.e., Sports Club/LA – Irvine) during resale of this location. Show less

Los Angeles, California, United States

While overseeing 70 private trainers, registered dieticians, receptionists, and sports personnel, the department exceeded $2M/year in gross revenue; 31% better than previous year, and 24% over goal. Responsibilities included hiring, training, developing, scheduling, evaluating, paying, motivating, terminating, and playing a key role in launching a new, proprietary nutrition program.

Ph.D. Student, Exercise And Movement Science, With Primary Emphasis In Exercise And Sport Psychology (2 Years Completed)

Completed two years in this doctoral program, passing written comprehensive examinations. Secondary emphases in Motor Development, Motor.

M.S., Exercise And Movement Science, With Primary Emphasis In Exercise And Sport Psychology

Secondary emphases on Motor Development, Motor Learning, and Motor Control. Thesis completed and published. Degree earned.

B.A., Psychology

Activities and Societies: Psi Chi Honors Society