Anthony Branda, Mba, Phd, Cap Email & Phone Number

Mumbai, Maharashtra, IN

Lead Partner for Marketing Analytics in the Data Analytics Consulting and Advisory Practice. TCS is a Fortune 500 company(155B Market Cap). Marketing and Sales Analytics, CRM, and MarTech Advisor to Big Box Healthcare, Pharma, High Tech, CPG, and Retail Clients. Advise on Next Gen Analytics, AI, Metaverse, and Cloud-Based SAAS Platforms to improve Client.

• AHOF is a community where professionals and company’s members learn about excellence and innovation in analytics as well as a place to learn and develop professionally. In addition, a resource to learn about new.
• Provides a vehicle to learn and stay on top of the analytics and hall of fame disciplines.
• A Key Resource for professional advancement through recruiting and knowledge sharing.
• Creates a Platform for professionals to formally and informally network.
• Programs that recognize and reward excellence. The first awards ceremony was held at Pace University in May of 2019.

• Designed data analytics cloud strategy across 6 emerging and developed countries, accelerating data access and quality.
• Integrated capabilities and resources into new ecosystem with single source of truth, cloud capabilities, and analytics community of practice increasing productivity and delivering faster insights for decision making.
• Launched Enterprise Data Management function, integrating Data Quality, Lineage, Classification and overall master data management policies and procedures leading to 70% improvement in data completeness and 10%.
• Enabled new data monetization strategies using payment analytics to identify previously ‘Invisible customers’, increase share of wallet, and provide self-service tools that accelerated revenue growth ranging from 5% to.

Sydney, NSW, AU

• Influenced CEO/Board to invest in over 48 new data science, insights, and governance initiatives by architecting data analytics strategy and roadmap resulting increasing ROI threefold and delivering incremental revenue.
• Implemented data governance policy and standards to trace and assess 118 Critical Data Elements (CDE) for Risk and Finance. 100% of targeted CDEs governed, meeting regulatory requirements.
• Improved targeting of customer journey interactions by introducing automated machine learning models to MarTech stack, leading to 15% revenue increase over baseline in excess of $70 million incremental revenue.

New York, NY, US

• Founder of Pace University's M.S. in Marketing Analytics, a nationally accredited (AACSB) program. Graduated Doctoral Program in Business (2017). Dissertation published in the Library of Congress and in the Journal of.

Singapore, SG

• Deployed Live Ramp, R, AI/ML Applications, Adobe Marketing Cloud and Salesforce to execute go-to-market strategy that drove 10x growth. Set up initial digital journeys, A/B testing, and Adobe Analytics metrics.
• Led blueprinting to improve digital signals to sales, increased sales by 30% and expanded universe for micro-lending.

Middletown, Rhode Island, US

• Advised and influenced CEO to invest in Big Data infrastructure, analytics, and CRM tools. Investments in Acxiom, Adobe, Salesforce, and digital AI-driven platforms. Analytics optimized 50 customer conversations.
• Architected digital customer-centric infrastructure and CRM strategy to put business in hyper-growth mode; loan volume tripled to over $200M; targeted leads provided to over 300 Loan officers in 80 locations.

New York, New York, US

• Implemented targeting and CRM improvements that grew banks’ $139B deposit base by $7B per year, while optimizing 20% reduction in branch sales and lower marketing expenditures.
• Optimized mix of activities both onshore and offshore resulting in delivering over 500 profit-driving diverse insights, list management, and data science projects per year for 12+ business partners.
• Pioneered use of marketing mix modeling process, optimizing 200+ programs/year. Speed to insights improved by 60% leading to more efficient investment in Marketing (13% of total sales), generating 600,000 new high.
• Built out data science team implementing recommendation engines to next best offer programs, resulting in 30% increase in lead conversions and was leveraged by over 1,100 bankers.

Greenwich, CT, US

EVP, Head of Marketing Services, Advance Publications, NY, NY (2011-2012)SVP, Head of Consumer Finance Analytics, RBS Americas, NY, NY (2006-2010)SVP, Customer Information Strategy, Wells Fargo, San Francisco (2004-2006)SVP, Customer Information, Bank of America, San Francisco (2001-2004)

Certificate, Artificial Intelligence Implications For Technology And Business Strategy

Doctor Of Business, Marketing Analytics

Mba, Marketing And Finance