Direction and leadership of brand and marketing activity across Television and Audio categories working collaboratively with leadership team and HQ to drive growth.Key Responsibilities:• Annual brand strategy & marketing plan development for AV division by aligning consumer research and insights with product roadmaps to create communication plans. • Planning and management of integrated demand creation communication programs with strong digital focus to drive brand differentiation & preference vs. competition.• Improving TV brand equity scores, market share improvements and building AV marketing team, capability and recognition at a global level.• Managing and delivering monthly marketing budget planning & accurate annual A&P forecasting.

Direction and leadership of $70m brand and marketing activity across Audio Visual and Home Appliance CE categories working collaboratively with leadership team and HQ to drive growth.Key Responsibilities:• Annual brand strategy & marketing plan development for AV and HA divisions by aligning consumer research and insights with product roadmaps to create communication plans. • Planning and management of integrated demand creation communication programs with strong digital focus to drive brand differentiation & preference vs. competition.• Held key strategic and management position in launching new LED, 3D, Curved and Smart TV technologies in Australian market for AV division.• Improving TV brand equity scores, market share improvements and building AV and HA marketing team, capability and recognition at a global level.• Managing and delivering monthly marketing budget planning & accurate annual A&P forecasting.Key Achievements:• AV market share growth to +35% and achievement of # 1 M/S position and # 1 brand preference.• Winning Samsung global best practise for AV Category Management project – Paragon.• Samsung Slideliner Project winning 3 x Cannes Lion’s awards, 5 x Spike awards, 4 x APMA awards, 4 x MAA Globe Awards.• Overall success of Samsung’s CE products increased revenues and improved brand preference.• Leadership of digital marketing channel internally with CRM, website, in-store and mobile platforms.• Reinvention of the AV retail space with innovative design and technology solutions.

Planning and management of marketing activities to increase enrolments and equity in the brand plus internal stakeholder management including setup of new marketing team and strategy processes. Key Responsibilities:• Planning annual marketing and communication strategies to recruit students to institution courses.• Development and definition of the new brand vs competition and segmentation of potential audiences utilising consumer research.• Development of new brand identity and management of multi-million dollar marketing budget • Planned, executed and reviewed marketing campaigns incl. digital, PR & awareness programs through clear strategies & partnerships with agency stakeholders.• Continuous investment efficiencies & optimisation through analysis & market mix modellingKey Achievements:• Increased new student enquiries to 28,000 per year in 2006 representing 27% growth in a declining and intensely competitive market. • Implemented completely new lead management programme at Unitec and created contact strategy to increase conversion rates by 10%.• Appointed Acting Director for all Marketing and Communications department (+40 people) and recommended for Auckland Future Leader programme by Senior Management.

Management of Sanitarium, ANZ and Goodman Fielder business. Grew account billings to include sales promotion activity, website development, digital marketing and brand development projects. Key Responsibilities:• Planning and managing annual marketing and communication activities with Sanitarium Aust & NZ, ANZ Bank, and Goodman Fielder accounts for agency, reporting to Managing Director.Key Achievements• Management of ANZ Bonus Bonds and ANZ Youth communication campaigns, which were so successful they enabled pitch and win of further ANZ business for agency. • Development of Sanitarium account from packaging design to email marketing, brand development, website development and sales promotions.• The marketing success of integrated sales campaigns for Weet-Bix All Blacks + Tryathalon for 3 years.

Senior manager on Unilever business for Vietnam and Latvian APL offices then promoted to Client Services Director with responsibility of all Multinational clients with APL Baltic.Key Responsibilities:• Leadership of agency team for Unilever business in Vietnam then Estonia, Latvia and Lithuania.• Development of launch and annual advertising and promotion plans for multiple Unilever brands.• Management, development and training of agency account service staff in above offices.Key Achievements• Managing the Unilever advertising business in Vietnam, Estonia, Latvia and Lithuania +$20 million.• 20% growth in 1999 agency billings via new business and additional business from current clients.• Successfully launching 8 new FMCG brands for Unilever Vietnam in less than 9 months.