Tony Chaidez Email & Phone Number

Miami/Fort Lauderdale Area

Greater Chicago Area

Responsible for leadership and management of nine retail locations in the Greater Chicago area. The position directs activities of store managers to grow revenue, drive standards of excellence and maintain established processes to ensure outstanding customer service. Leads and directs recruitment, retention, and constant development of the sales teams and managers. Responsible for driving market sales, achieving financial targets/metrics, planning and executing promotional and local store marketing activities, oversees the execution of operational processes, inventory management, protection of the company's assets, merchandising and planogram integrity, overall facility cleanliness and maintenance, and complete human resource responsibilities.

Directed Center sales and operations for 5 state of the art commercial office buildings in downtown Miami. Generated leads by forming relationships with Internet Brokers, Real Estate Brokers, and Satisfied Clients. Attended Networking Events and used classified internet ads to reach new clients.

Responsibilities included:Provided effective leadership and direction to the Sales Leadership team for the Florida East District which is part of the East Region. My umbrella of leadership and development responsibility included 17 locations thatwere comprised of 17 Store Managers, 5 Assistant Store Managers, and 45 Wireless SalesConsultants. I reported directly to the Regional Sales Director.I acheived the following results:Consistently over 100% versus Revenue TargetDecreased chargeback/deactivation rate from 30% to 5%Decreased inventory loss from 3% down to .5%Increased Postpaid Units per day per door from 2.5 to 4.0 (number 1 in the country)Took a poorly staffed district that had not posted a profitable month in over 1 year tofully staffed district that made the organization a profit consistently.Taught, led by, and was an example of the principles of our culture.Responsible for the hiring, training and development of the Managers. Ensured the hiring, training anddevelopment of Sales Associates. Areas of training and development included but were not limited to selling skills, store operations, leadership, company policies and practices, performance management and career development. Observed and coached associates and implemented development plans or corrective action as needed.Responsible for forecasting and reporting; included but not limited to completing or ensuring thecompletion of time reporting, vacation/time off tracking, expense reporting and approvals, overtime management, variance reporting and explanations, cash over/short explanations, tracking report, competitive report, weekly store management report, etc..Assisted the Managers and Associates, when necessary, with resolving escalated customer issues.

Responsibilities included:Provided effective leadership and direction to the Sales Leadership team for the South Florida Market which is part of the SouthEast Region. My umbrella of leadership and development responsibility included 12 locations that were comprised of 2 Regional Sales Directors, 1 Recruiter/Trainer, 1 Operations Manager, 1 Office Manager, 12 Store Managers, and 48 Wireless Sales Consultants. I reported directly to the Regional Sales Director.Responsible for the hiring, training and development of the Managers. Ensured the hiring, training and development of Sales Associates. Areas of training and development included but were not limited to selling skills, store operations, leadership, company policies and practices, performance management and career development. Observed and coached associates and implemented development plans or corrective action as needed.Responsible for forecasting and reporting; included but not limited to completing or ensuring the completion of time reporting, vacation/time off tracking, expense reporting and approvals, overtime management, variance reporting and explanations, cash over/short explanations, tracking report, competitive report, weekly store management report, etc..Assisted the Managers and Associates, when necessary, with resolving escalated customer issues.

Provided effective leadership and direction to the Sales Leadership team for the South Chicago Market. My umbrella of leadership and development responsibility included 7 corporate owned locations that were comprised of 7 Store Managers, 9 Sales Managers, 85 Retail Wireless Consultants, 25 Cashier Greeters, 15 service Technicians, 7 Inventory Coordinators, 3 Floating Retail Wireless Consultants, and 1 Administrative Assistant. I oversaw designated sales operations and ensured that all company policies and procedures were followed while creating the ideal customer experience with each customer interaction.As an Area Sales Manager, I consistently achieved 100% or higher of my average target of 2500 new gross additions per month.I taught, led by, and was an example of the principles of our culture.Developed and implemented a strong retail program that achieved and exceeded established sales targets, including new customer acquisitions and sale of essentials and vertical features on a weekly/monthly basis while achieving the highest level of customer satisfaction.Developed and implemented a sales and marketing plan that achieved all established goals, including but not limited to revenue targets, cost of sales, commissions and expense management, and gross add targets in accordance with budget.Provide senior management with information concerning changes and development of marketing and or competitive issues on a regular basis.Set and ensured the achievement of daily, weekly, monthly and annual financial, operational and development objectives for self and team. Responsible for the hiring, training and development of the Managers. Areas of training and development included but were not limited to selling skills, store operations, leadership, company policies and practices, performance management and career development. Participated in community events and public relations activities to develop a positive image for thecompany in the local community.

Communications: Ensured complete and timely communication of Company objectives, policies and initiatives throughout the District. Led and assisted Store managers in maximizing positive results in the area of Company change and growth through ongoing, proactive and effective downward communication. Fostered an environment of open and upward communication with all staff to insure positive employee morale, effective conflict resolution and upward flow of creative ideas for the benefit of the Company and its employees.Sales Performance: Attained District financial goals by directing Store managers in their efforts and execution of individual store financial goals and attainment of all Company sales initiatives. Developed and led Store Managers and store personnel to be proactive in new business development, sales process execution, customer service, cost control and their ability to properly analyze and take corrective measures in all areas.Personnel Development: Taught, led, and coached Store Managers to increase their effectiveness, efficiency, and productivity through continually improving the following areas:Time Management, Coaching and Communication Skills, Leadership Development, Sales Analysis, Problem-solving Skills, Interpersonal RelationsStore Operations and Preparation - Achieved all operational objectives for the District and individual store personnel, ensuring compliance with all company policies and procedures by all personnel.Customer Service - Ensured excellent execution by Kiosk Managers and store personnel of Wireless Advocates minimum accepted standards of internal and external customer service.Recruiting - Hired and promoted quality field personnel in a timely manner that exceeded the accepted minimum standards of the Company. Loss Prevention - Ensured the effective maintenance and protection of company assets, including physical structures, inventory, personnel and all financial assets.

Responsibilities included:Attained 100% or higher of district quota for multiple products and services.Trained over 300 successful sales representatives that were on my team on operations and sales.Created and implemented strategic planning that resulted in superior business results and company long term growth.Successfully selected and rolled out new locations for the company in multiple states throughout the Midwest.Recruited 100% of the sales and leadership team across Illinois, Indiana, Wisconsin, and Missouri for both our mall and Meijer retail store programs.Conducted quality store visits on a consistent basis to inspect what was expected.Created and maintained relationships with Host store management and our carrier partners.Created a workshop for the development of future leaders.Ensured that we executed operations with standards of excellence in all stores within my district.Operated everyday with the strategic priority that growing our customer base and increasing the quality of their experience would result in future growth for the organization and all associates.Leadership CertificationsPOW - Presentations of the well spokenMDF - Manager Development ForumSLW1 - Servant Leadership WorkshopSkills path seminar - Managing multiple and changing priorities under pressure

Orchestrated efforts of sales teams operating in Illinois, Indiana, Wisconsin, and Missouri area. Handled staffing operations, including hiring, training, and development of over 300 Sales Reps within my market. Successfully selected and rolled out new locations for the company in multiple states throughout the Midwest. Managed the Sam’s Club, Meijer, K-mart, Menards, and Mall programs. Administered forecasting and reporting functions as well as performance tracking and expense approvals. Supported management of customer escalation issues.

Business Management & Operations

High School Diploma Obtained, Business/Managerial Economics

Activities and Societies: Track, Cross Country, Chess Club