Representing large panel of key semiconductors brands in Asia Pacific, just to name a few: ADi; Samsung; Qualcomm; Xilinx and Microchip.Focus on IoT/AI/ML applications, partner with IDH for system and solutions to serve the end clients with customization to problem statements.Applications in various sub-system of Smart CityLead SMEs to "hunt-as-a-pack" to venture into new markets.

• Oversees department, develop marketing budget and coordinate marketing projects • Executes and oversees marketing strategies through planning and leading commercial team • Planning, directing, and coordinating marketing efforts. • Communicating the marketing plan. • Analysing market trends, product offerings, product demand, competitor’s analysis, identifying potential partnership to improve current ROI. • Identifies new business opportunities and key areas of growth to realise quarterly financial goals • Develop pricing strategies that boosts profits and market share while maintaining customer satisfaction. • Establishes and manages advertising campaigns to build brand awareness and market positioning through outreaching events and social media marketing efforts.

• Executing growth strategies, overseeing daily business operations. develops marketing budget and analyses financial data. • Researching and identifying growth opportunities for potential revenue stream. • Employing and training of low-level managers/staff and conducts performance evaluation • Generating reports and giving presentations.

Oversee marketing function in Greater China market, including Product Marketing, Marcom, Event Management and New Market Development.Define mid/long term marketing objective and strategyResponsible for product goes to market package, define product USP and advertising strategyOwner and creation of customer engagement strategy, apply consultative selling approach, to details the in-stores processes to ensure the customer are handle in an proper manner and eventually impressed with the Bose demonstration impactService quality verifications program to ensure the quality of service in the stores are always up at the standardCreation of training programs to train the trainers in various aspectCreative marketing on new business/market segment Create product solutions and channel approach for various market segmentInterface with counterparts in Framingham, MA for product roadmap planning, alignment and executionDevelop and coaching local team in various professionalism

Integrate new technology and new concept into consumer electronics product lines.