Tony Chivari

Tony Chivari Email and Phone Number

Senior Marketing & ECommerce Executive, General Manager, Digital Transformer, Private Equity Value Creator, Team Builder @
Tony Chivari's Location
Suwanee, Georgia, United States, United States
Tony Chivari's Contact Details

Tony Chivari work email

Tony Chivari personal email

n/a
About Tony Chivari

University of Chicago-educated Senior Marketing and General Management Executive with over 30 years of increasing responsibility working in direct, multi-channel and multi-brand environments. Highly competent team player possessing exceptional leadership, analytical, communication, and team-building skills, with a proven track record of building businesses and creating shareholder value. Adept at successfully transitioning companies from traditional to digital/e-commerce business models. Strong history of working in private equity settings throughout the buying and selling cycle. Significant experience with merchandising, business development, consumer credit marketing, call center management and distribution.

Tony Chivari's Current Company Details
Whimsical Gifts

Whimsical Gifts

Senior Marketing & ECommerce Executive, General Manager, Digital Transformer, Private Equity Value Creator, Team Builder
Tony Chivari Work Experience Details
  • Whimsical Gifts
    Chief Executive Officer
    Whimsical Gifts Sep 2020 - Present
    Atlanta, Georgia, United States
  • Tony Chivari Consulting
    Independent Consultant
    Tony Chivari Consulting 2016 - Present
    Atlanta Metropolitan Area
    Provide Digital Marketing and E-Commerce consulting for mid-size companies.
  • 1-800-Flowers.Com, Inc.
    Svp Enterprise Marketing & Customer Insights
    1-800-Flowers.Com, Inc. Mar 2017 - Sep 2019
    Greater New York City Area
    Created and led centralized marketing teams to support the portfolio of 10+ leading gifting brands, including 1-800-Flowers.com, Harry & David, The Popcorn Factory, Cheryl’s Cookies, Wolferman’s, Simply Chocolate. Areas of responsibility include: Digital Marketing (SEM/PLA, Affiliate, Display, Paid Social), Email / CRM Marketing, Customer Insights & Analytics / BI and Enterprise Loyalty Marketing. Digital marketing programs drove double digit new customer growth. Increased membership 3X in paid loyalty program. Drove 20%+ growth in multi-brand customers. Built out Enterprise customer database and reporting tools.
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  • Gem Shopping Network, Inc
    President & Chief Executive Officer
    Gem Shopping Network, Inc Dec 2014 - Apr 2016
    Greater Atlanta Area
    Led turn-around of private equity backed TV Shopping Channel, specializing in unique, high-end, colored gemstone jewelry with annual sales of roughly $150MM. Returned company to positive sales & profit growth in first year. Increased distribution and renegotiated long-term TV contracts, lowering expenses by over $16MM. Improved show sales productivity through updated presentation, innovative show merchandising and expansion of vendor base & product lines. Established professional Merchandising and Marketing practices, including assortment planning, go-to-market strategies and promotional calendars. Increased viewership and customer engagement through multi-channel digital marketing programs and an integrated website. Established professional HR processes including annual reviews, structured training programs and regular company communications, as well as providing an upgraded, competitive benefits package.
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  • Things Remembered
    Svp & General Manager, Direct Business
    Things Remembered May 2009 - Nov 2014
    Cleveland/Akron, Ohio Area
    Full P&L responsibility for Direct-to-Consumer and Business-to-Business sales channels. Led turn-around of declining web business resulting in five-year CAGR of 25% in sales and 75% in profit. Functional responsibilities included E-Commerce Technology, Direct Merchandising, Online Marketing, Customer Service, Distribution and Fulfillment, and B2B Sales Team. Launched B2B initiative, building a team of 15 inside sales representatives. Expanded production capacity while also improving productivity and quality measurements. Additionally responsible for store traffic marketing and CRM efforts to support 600+ retail store base, including: Loyalty Program, Digital Marketing and Catalog & Direct Mail. Led multi-year initiative to transition the brand from a traditional retailer to an Omni-Channel brand. Played a key role as part of senior management which created a successful exit for private equity owners.
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  • Spiegel
    Svp Marketing & E-Commerce, General Manager
    Spiegel Aug 2004 - May 2009
    Greater New York City Area
    Promoted as part of a senior executive team leading post-bankruptcy exit turn-around and consolidation. Led a team of 40+ professionals across the following functional areas: E-Commerce, Catalog Marketing, Forecasting & Planning, Business Development and Database Marketing Services. Returned Spiegel and Newport News brands to profitability after just 3 seasons, through successful brand re-positioning, a shift in focus from catalog to digital marketing, and improved back-office efficiencies. Assumed the additional role of General Manager for Carabella and A.B. Lambdin brands following their acquisition, including full P&L responsibility. Successfully shifted these brands to a web-focused business model, increasing web sales by 50%. Led the launch of Shapefx as stand-alone brand. Achieved 3.5X ROI for private equity sponsor in just 2.5 years.
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  • Spiegel
    Vice President Marketing, Spiegel Catalog
    Spiegel May 2003 - Aug 2004
    Greater Chicago Area
    Led a seasoned team of 25 direct marketing professionals responsible for the development and execution of marketing strategies designed to rebuild the post-bankruptcy Spiegel brand and customer file. Specific areas of responsibility included: customer acquisition, customer relationship management, database research, credit marketing, digital marketing and sales planning & forecasting. Resulted in a successful bankruptcy exit with private equity sponsor.
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  • The Mark Travel Corporation
    Vp Marketing
    The Mark Travel Corporation Dec 2002 - May 2003
    Greater Milwaukee Area
    Managed a shared marketing services group supporting the portfolio of brands, which included Funjet, United Vacations, Southwest Vacations, US Airways Vacations, MGM-Mirage Vacations, Online Vacation Mall and Vacation Together. Led efforts to shift spending from traditional print to online / digital media in order to grow the consumer direct business while managing channel conflict with travel agencies.
  • The Mark Travel Corporation
    Vice President, Marketing, E-Leisure Network / Vacation Together
    The Mark Travel Corporation Oct 2000 - Dec 2002
    Greater Milwaukee Area
    Key strategy driver for start-up E-Commerce venture, with a goal of re-engineering the selling process for leisure travel. Company was structured as a joint venture between Mark Travel and Carnival Cruise Lines. Led the development and marketing of a state-of-the-art online booking tool for both industry professionals and consumers, facilitating B2C, B2B and B2B2C strategies. Facilitated a 35% shift in share of travel agent bookings from call center to online. Successfully launched a private label consumer facing E-Commerce platform which provided 150+ travel agencies with a fully functioning consumer web site for booking leisure travel.
  • First Usa Bank
    Vp Cobrand Marketing
    First Usa Bank Feb 2000 - Oct 2000
    Wilmington, De
    P&L responsibility for the company’s $2B retail segment of cobrand credit card portfolios across a variety of industries, including: BP Amoco, Ann Taylor, Borders, Loehmann’s, Orvis, Philips and Bass Pro. Responsible for multi-channel marketing strategies to generate new account holders and increase activity of existing cardmembers. Acted as both relationship manager with partner and internal advocate.
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  • First Usa Bank
    Vp Membership & Merchandising Services
    First Usa Bank Mar 1998 - Feb 2000
    Wilmington, De
    P&L responsibility for third-party revenue programs, which offered value-added products and services to the company’s 60+ million cardmembers via telemarketing, direct mail, statement inserts, VRU and web. Drove increases in pre-tax contribution of 58% and 48% in successive years, accomplished through the introduction of new partners and products as well as a methodical vendor consolidation process.
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  • Ward'S Natural Science
    Vice President Sales And Marketing
    Ward'S Natural Science Jul 1996 - Jan 1998
    Rochester, New York Area
    Directly responsible for a staff of 25, including regional sales managers, catalog managers, product managers, in-house catalog design and production group, database/CRM group, and an international marketing and customer service group. Increased productivity of the sales force through hands-on management and implementation of previously untapped resources, including industry trade shows, workshops and CRM programs. Revamped catalog and mailing strategies, resulting in a 12% increase in catalog sales, contributing to record company profitability levels. Initiatives resulted in a successful private sale of the company to its largest competitor.
  • Spiegel
    Market Development Manager
    Spiegel Jul 1987 - Jul 1996
    Greater Chicago Area
    Reported to the Vice-President of Marketing, responsible for promoting the growth and development of the following business lines: Spiegel Catalog, FCNB (proprietary) Credit, E-Style, Spiegel Canada, and other Spiegel Specialty lines. Employed a variety of New Customer Acquisition and Retention tools, including: catalogs, magazine/space advertising, direct mail, package inserts, newsstand sales, television, electronic media. Developed analytic tools to drive growth and optimize ROI of marketing mix. Directly responsible for a staff of 12 executives and a $75 MM advertising budget, generating in excess of 2 million new customers annually.Additional Positions Included:- Customer Acquisition Manager, 4/91-10/94- Customer Acquisition Coordinator, 1/89-4/91- Corporate Management Trainee, 7/87-1/89
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Tony Chivari Education Details

Frequently Asked Questions about Tony Chivari

What company does Tony Chivari work for?

Tony Chivari works for Whimsical Gifts

What is Tony Chivari's role at the current company?

Tony Chivari's current role is Senior Marketing & ECommerce Executive, General Manager, Digital Transformer, Private Equity Value Creator, Team Builder.

What is Tony Chivari's email address?

Tony Chivari's email address is tc****@****ers.com

What is Tony Chivari's direct phone number?

Tony Chivari's direct phone number is +144047*****

What schools did Tony Chivari attend?

Tony Chivari attended The University Of Chicago Booth School Of Business, University Of Chicago.

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