Tony Chivari Email & Phone Number

Atlanta, Georgia, United States

Atlanta Metropolitan Area

Provide Digital Marketing and E-Commerce consulting for mid-size companies.

Greater New York City Area

Created and led centralized marketing teams to support the portfolio of 10+ leading gifting brands, including 1-800-Flowers.com, Harry & David, The Popcorn Factory, Cheryl’s Cookies, Wolferman’s, Simply Chocolate. Areas of responsibility include: Digital Marketing (SEM/PLA, Affiliate, Display, Paid Social), Email / CRM Marketing, Customer Insights &.

Greater Atlanta Area

Led turn-around of private equity backed TV Shopping Channel, specializing in unique, high-end, colored gemstone jewelry with annual sales of roughly $150MM. Returned company to positive sales & profit growth in first year. Increased distribution and renegotiated long-term TV contracts, lowering expenses by over $16MM. Improved show sales productivity.

Cleveland/Akron, Ohio Area

Full P&L responsibility for Direct-to-Consumer and Business-to-Business sales channels. Led turn-around of declining web business resulting in five-year CAGR of 25% in sales and 75% in profit. Functional responsibilities included E-Commerce Technology, Direct Merchandising, Online Marketing, Customer Service, Distribution and Fulfillment, and B2B Sales.

Greater New York City Area

Promoted as part of a senior executive team leading post-bankruptcy exit turn-around and consolidation. Led a team of 40+ professionals across the following functional areas: E-Commerce, Catalog Marketing, Forecasting & Planning, Business Development and Database Marketing Services. Returned Spiegel and Newport News brands to profitability after just 3.

Greater Chicago Area

Led a seasoned team of 25 direct marketing professionals responsible for the development and execution of marketing strategies designed to rebuild the post-bankruptcy Spiegel brand and customer file. Specific areas of responsibility included: customer acquisition, customer relationship management, database research, credit marketing, digital marketing and.

Greater Milwaukee Area

Managed a shared marketing services group supporting the portfolio of brands, which included Funjet, United Vacations, Southwest Vacations, US Airways Vacations, MGM-Mirage Vacations, Online Vacation Mall and Vacation Together. Led efforts to shift spending from traditional print to online / digital media in order to grow the consumer direct business while.

Greater Milwaukee Area

Key strategy driver for start-up E-Commerce venture, with a goal of re-engineering the selling process for leisure travel. Company was structured as a joint venture between Mark Travel and Carnival Cruise Lines. Led the development and marketing of a state-of-the-art online booking tool for both industry professionals and consumers, facilitating B2C, B2B.

Wilmington, DE

P&L responsibility for the company’s $2B retail segment of cobrand credit card portfolios across a variety of industries, including: BP Amoco, Ann Taylor, Borders, Loehmann’s, Orvis, Philips and Bass Pro. Responsible for multi-channel marketing strategies to generate new account holders and increase activity of existing cardmembers. Acted as both.

Wilmington, DE

P&L responsibility for third-party revenue programs, which offered value-added products and services to the company’s 60+ million cardmembers via telemarketing, direct mail, statement inserts, VRU and web. Drove increases in pre-tax contribution of 58% and 48% in successive years, accomplished through the introduction of new partners and products as well.

Rochester, New York Area

Directly responsible for a staff of 25, including regional sales managers, catalog managers, product managers, in-house catalog design and production group, database/CRM group, and an international marketing and customer service group. Increased productivity of the sales force through hands-on management and implementation of previously untapped resources.

Greater Chicago Area

Reported to the Vice-President of Marketing, responsible for promoting the growth and development of the following business lines: Spiegel Catalog, FCNB (proprietary) Credit, E-Style, Spiegel Canada, and other Spiegel Specialty lines. Employed a variety of New Customer Acquisition and Retention tools, including: catalogs, magazine/space advertising, direct.

Master Of Business Administration - Mba, Marketing, Finance

Completed degree part-time while working full time

Bachelor Of Arts - Ba, Ecomomics, Honors In Economics

Activities and Societies: Phi Gamma Delta, Football - All Conference Honors Honors Thesis "The Monopoly of the Natrional Football League"