• Lead the end-to-end visual design process from concept to engineering hand-off• Develop user flows, wireframes, mockups, and prototypes• Enhance digital experiences across Ace applications for Retailers, Corporate employees,and end consumers, prioritizing web and mobile usability and presentation• Foster collaboration with Ace stakeholders, product owners, and engineering teams• Drive user research initiatives and analyze feedback for continuous improvement• Establish and champion our internal design system, best practices, and standards

• Creative ideation and design for new packaging, branding, and customer communications• Responsible for web design and development for the Hofseth and Wixter brand seafood• Designed marketing collateral to support the growth of Hofseth North America• Created company presentations for future customers, existing customers, Hofseth's parent company, and investors.• Led packaging discussions with vendors and introduce new product packaging • Developed creative concepts thru to completion• Worked within scope of budgets and timelines

• Led the UI/UX design across multiple web, mobile, kiosk interfaces• Managed the implementation of CRM, LMS, and mobile app• Presented creative direction and monthly analytical data to executive team• Planned site designs by clarifying goals, conducted user research and testing • Presented creative direction and monthly analytical data to executive team

• Directed product and visual design for Wahooly.com, pioneering the concept of crowd-sourced investment in startups• Successfully secured a $1M seed round investment and earned national recognition from leading tech publications, all before commencing product development

• Oversaw creative direction and execution for Claire's/Icing brands across global digital and print channels for 3,500+ stores worldwide• Regularly presented global creative strategy to the CEO• Effectively managed ad agency in the rollout of new branding initiatives• Managed ad agency in the development of new branding roll out

• Created award-winning and innovative consumer packaging• Successfully presented to big-box brand retailers, driving partnerships and sales• Demonstrated cost-efficiency by managing the marketing budget, resulting in animpressive 85% reduction in packaging costs• Spearheaded the development of AeroBed's complete brand identity, launched a highlysuccessful e-commerce website, contributing to increased brand visibility and revenue

• Produced “on trend” packaging that led to big-box buy-in • Collaborated with Product Team to develop design strategies• Coordinated production schedules of creative assignments

• Designed corporate identity through exhibits and displays• Created unique trade show displays for key accounts on an annual basis• Worked with printing services, from concept through press checks, to ensure accurate job completion• Managed an effective team to meet and consistently exceed client deadlines and expectations• Responsible for creative direction, production and project scheduling• Negotiated efficient pricing with qualified vendors• Prospected, qualified and obtained new clients through unique marketing strategies• Coordinated and supervised various complex sub-contracted installation projects• Worked with new and existing clients on marketing solutions to grow their business; which includes print ads, web presence, interactive displays, signage, and brand strategy• Grew current customer base 127% through specific personalized marketing strategies• Negotiated the acquisition of Minneapolis Sign Company to a marketing communications agency.