• Managed an annual marketing budget of $2.5 million across a wide range of channels • Developed ways to significantly improve web content, created on-page and off-page optimization, website design, and technical adaptation.• Developed and managed campaign budgets and internet marketing programs, including organic optimization, blog implementation, paid search marketing, and quality link-building efforts• Automated reporting allowing rapid data analysis • Diversified international sourcing and currently working with 75+ different domestic brands, 13 different factories across 8 different countries.• Improved stock ordering by using segmented geographic sales data

• Manage all SEM tactics such as campaign architecture, keyword development, ad copy writing, tracking/analytics, QA, testing and optimization• Track and manage budget spending and campaign performance on a daily basis • Launched social media campaigns• Optimize website to maximize search engine rankings• Expanded channel sales and assisted in launching new wholesale distribution brand that delivered immediate profits with 43% growth YOY • Assisted in developing a bid management tool that allow multi-keyword attributions that increase revenue by 37%